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Acc Project Paper

In: Business and Management

Submitted By Monjok
Words 4138
Pages 17
______________________PROJECT COLA_____________________________
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Cassandra Chew Mbere Monjok Kristina Nguyen, Mohammad Punjwani Normandie Scanlon William Stripling

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TABLE OF CONTENTS

EXECUTIVE SUMMARY 1

COMPANY OVERVIEw 2 PRODUCTION 2 MARKETING 2 OPERATIONS 3 Organizational Structure 3 Regional Structure 3 Foreign Operations 4 Expansion in China 4 Rising Costs in the US 5 VISION 2020 6

PROBLEMS 6 LOSS OF LOCAL BUSINESS 6 WATER WARS 7

RECOMMENDATIONS 8

CONCLUSION 9

BIBLIOGRAPHY 10

EXECUTIVE SUMMARY

Purpose: The purpose of this document is to summarize the following report on the structure and functionality of Coca-Cola. This report details some of the problems that the company is currently facing and recommends possible solutions.

Company Overview: Coca-Cola is a multinational retailer of beverages and syrups to businesses around the globe. The marketing strategies, which Coca-Cola employs, must be tailored to the many cultures and languages present in the regions of sale. Employing over 94,000 people in more than 200 countries requires that Coca-Cola rely on a regional approach to marketing. Targeting preferences become easier, but costs increase with overlapping positions. Coca-Cola’s plan for the future focuses on building brand loyalty among younger generations and emerging markets. As of now, China has the third largest market for Coca-Cola with an expected 7 billion dollars invested by 2014.

Problems: Coca-Cola is facing a loss of local business due to health…...

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