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Accenture Case Study

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TALLMART- BUsiness cASE
TALLMART- BUsiness cASE

Accenture CASE STUDY
Accenture CASE STUDY

ISSUES/GAPS
ISSUE/GAPS
We found 4 major issues with respect to the strategy implemented by Tallmart.
“ The goal as a company is to have customer service that is not just the best but legendary “ * Sam Walton,Founder of Walmart
ISSUE/GAPS
We found 4 major issues with respect to the strategy implemented by Tallmart.
“ The goal as a company is to have customer service that is not just the best but legendary “ * Sam Walton,Founder of Walmart
TALLMART- BUsiness cASE
The case talks about the problems being faced by one of the largest non- food retailers in USA, Tallmart.
Some of the major issues recognized by us are as follows:
1. No Test Marketing done
As a part of the 2013/2020 strategy, Tallmart renovated the entire store design of all its 500 stores.
This approach was not justifiable. The new model should have been implemented for around 10% of the stores. This would have enabled them to understand the consumer preferences in accepting the change. Also the revenue from the remaining 90% stores could have been retained.

2. Catalog printing
The catalog’s for the clothing line of Tallmart has to be re- printed frequently. The average expense of catalog was $ 15887 per year(refer to cost benefit analysis sheet) As new trends in the clothing line, has to be showcased in the catalog this becomes a recurring expense, and could have been avoided by investing in an electronic catalog which would have been a non-recurring cost.

3. Should not have leased out store space
The store space leased / rented out could have been used as a storage space for catalog items. This could have increased the number of items in the ware house.
Else this space could have been utilized to generate more business from the already...

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