... [STUDENT’S NAME] [COURSE] [DATE] Introduction The structure of famous coffee seller Starbucks is not uncommon one. Executives of Starbucks oversee the company from Seattle, Washington, where its headquarters are located. District managers, around the city, oversee the regional grouping of stores. District managers of Starbucks report directly to Starbucks Corporation. Store manager, at each store acts as a chief. A collection of shift supervisors works under this store manager. These shift supervisors act as managers in absence of store manager. Rest of employees is under the shit supervisors who are named as baristas at Starbucks. Job Description: A key position in the company is the Barista. Starbucks’s have specific criteria in order to be qualifies for the job. A person should be extremely personable and outgoing in order to be qualified for the Barista. Barista set the tone for the store. People are of the primary focus for the Starbucks. This primary focus is also represented by the Starbuck’s relationships with its employees and this relationship then flow to their customers. A priority of Barista is to make the customer’s experience as pleasant as possible, from the welcome as customer enters into store to the serving of great cup of coffee. Job description of Barista at Starbucks includes but not limited to: • Greeting the customers on their arrival at store • Always be attentive of customers and cues...
Words: 1027 - Pages: 5
...Starbucks Company Learning Team A ECO365 Principles of Microeconomics University of Phoenix February 6, 2012. Prof. Carlos Mendez Starbucks Company Named after the first mate in Herman Melville’s Moby Dick, in 1971 the first Starbucks opens in Seattle. At the beginning we just wanted to be a small store, a retailer of whole and ground bean coffee, tea and spices. With a mission, to inspire and nurture the human spirit-one person one cup and one neighborhood at a time. The integration of Howard Schultz in 1982, as director of retail operations and marketing brought new ideas and products. In 1983 Howard travelled to Italy and was impressed with the espresso bar in Milan. He then convinced the founders of Starbucks to try the coffeehouse approach and the first Starbucks® Caffé Latte was served. By the 1990 a total of 84 stores were opened in the United States. In 1998 the Starbucks brand coffee could be found in supermarkets or in one of the 2,498 stores. Not only was the company growing but the ideas and new products had an impact worldwide. In 2001 with 4,709 stores opened an ethical coffee sourcing guidelines where implemented and on 2006 with 15, 011 stores the first paper beverage...
Words: 1255 - Pages: 6
...CASE (People in Organization) THE WORK ASSIGNMENT Effie Pardini supervised eleven accounting clerks in the budget and planning department of a large computer manufacturer. None of the clerks had accounting degrees, but all were skilled in handling records and figures. They primarily prepared budgetary plans and analyses for operating departments and their inputs were secured from the departments and from company records. Pardini assigned projects to the clerks on the basis of their interests and skills. Some projects were more desirable than others because of prestige, challenge and contacts required, or other factors; so there were occasional conflicts in which clerk was to receive a desirable project. One clerk who seemed especially sensitive and regularly complained about this issue was Sonia Prosser. On one occasion Pardini received a desirable project and assigned it to the clerk by the name of Joe Madden. Prosser was particularly distressed because she felt she should have had the assignment. She was so distressed that she retaliated by gathering up her present assignment and putting it away into the desk. Then she took a book from her desk and started reading it. Since all the clerks were together in the same office, most of them observed her action and she announced to one in a voice loud enough to be heard by others, “No one around here ever gives me a good assignment.” Pardini overheard Prosser’s comment and looked up from her desk, noticing what was happening...
Words: 1547 - Pages: 7
...STARBUCKS CASE ANALYSIS QUESTIONS Please answer all the following questions as they relate to the case. Please utilize as much outside resources as you deem necessary to reinforce your answers—especially the last question. Remember that this case is over 10 years old and Starbucks has changed since then. 1. In the early 1980’s, how did Howard Schultz view the possibilities for the fledgling specialty coffee market? What were the most important factors in shaping his perspective and its success? 2. By 1987, Schultz bought Starbucks from its original founders. It has grown from six stores to over 3300 locations. What were the critical drivers of Starbucks success? 3. Why did Schultz think he successfully import the Italian coffee bar concept to the U.S.? 4. Why do YOU think Starbucks grew so quickly? Did they have to control so many aspects of the value chain in order to lead the market? 5. How do Starbucks stores function as brand creators and validators? 6. It is 2013 and you are on a panel regarding the past troubles of Starbucks. Please state some of the problems they have had over the last couple of years and how they are trying to recover from these setbacks to their business and their brand. Do you believe they are now on the right track to get solid traction in the worldwide marketplace? Do research and show me how they have changed their business model and what are there major areas of growth in the future? What are their roadblocks to success? In the...
Words: 867 - Pages: 4
...Case Study: Starbucks’ Structure Barista: This job contributes to Starbucks success by ensuring our service and store standards are met. We do this by providing customers with prompt service, quality beverages and products. Starbucks and partners will experience a friendly, upbeat and clean atmosphere. Key Responsibilities: Develops enthusiastically satisfied customers all of the time. Welcomes and connects with every customer. Discover customer needs and appropriately suggests product with every customer to enhance service and meet sales goals. Offers customers demonstrations, and samples using brewing equipment. Howard Schultz became convinced that he could turn coffee drinking into a cultural experience. He had traveled to Italy and watched with interest as city dwellers would stop to begin the day at a coffee bar. Using the same type of model, Schultz purchased and opened his first location as Il Giornale. The company evolved into Starbucks, where multitudes of consumers began purchasing designer coffees, such as espresso, cappuccino, and coffee mocha. Store interiors encourage lounging and relaxing with a newspaper, magazine, laptop, or friends. Each cafe featured enticements such as jazz music in the background, additional merchandise to examine, and comfortable seating. (Reilly, Minnick, & Baack, 2011). Until the 2008 recession, Starbucks had continued to grow. Some of the units in larger cities experimented with selling additional products, including lunch service...
Words: 738 - Pages: 3
...Week 1 Written Assignment – Starbucks Michael Scipione 1) During the early 1980’s the specialty coffee market was a very small segment of the roasted and instant coffee market – accounting for less than a tenth of total industry sales. The big three industry giants; General Foods, Nestle and Procter & Gamble controlled 60% of the roasted coffee market and 80% of the instant coffee market. Howard Schultz, who never had any experience in the coffee industry, saw this as a great opportunity to use his talents and a hunch – to build a strong company and seize a large market segment in the sales of high-quality coffee. 2) Starbucks prides it company’s strengths on the following principles: strict quality standards, which for example includes rules for precise brewing of espresso (18 to 23 second brewing time and will be thrown away if not served within 10 seconds of brewing); an organizational culture based on the principles “strict standards on how coffee should be prepared and delivered to customers” and “a laid-back, supportive and empowering attitude to its employees”; location strategy based on conquering one area of a city/region at a time, placing their stores in highly visible areas and never having too many stores to close together; using the C.A.F.E. principles, which stand for Coffee and Farmer Equity Practices – which are the following: A) Build mutually beneficial relationships with coffee growers and suppliers. B) Increase economic, social, and environmental...
Words: 851 - Pages: 4
...|Accounting | | | |Starbucks Annual Report 2012-13 Assignment | | | |6/7/2013 | | | INTRODUCTION Executive Summary What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 20,000 coffee shops in more than 60 countries, of which 7,200 are licensed and franchised and 10,000 are owned, the company’s main objective is to establish Starbucks as the “most recognized and respected brand in the world.” “SBUX.” Has for purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of fresh food items, through company-operated stores also a variety of coffee and tea products and license trademarks through channels such as Starbucks brand, portfolio also includes Tazo® Tea, Seattle’s Best Coffee®, Starbucks VIA® Ready Brew, Starbucks Refreshers™ Beverages, Evolution Fresh™, La Boulange bakery brand and the Verismo™ System by Starbucks. Their...
Words: 2114 - Pages: 9
...Courtney Parker c.energizerbunny@gmail.com Courtney Parker c.energizerbunny@gmail.com Abstract Case Analysis and Three year Plan for Starbucks Abstract Case Analysis and Three year Plan for Starbucks Module 7 Final project Case Analysis - Starbucks Module 7 Final project Case Analysis - Starbucks Courtney Parker Strategy Final Project Case Analysis – Starbucks For my case study I have chosen the corporation of Starbucks. The intention of this paper is to introduce the mission and vision statement of Starbucks along with a presentation and review of their code of ethics. These statements and the code of ethics will be compared to and evaluated with the second chapter recommendations and concepts within Strategic Management: Concepts and Cases by Fred R. David. Starbucks does not have a vision statement but rather a mission statement in conjunction with a value statement of sorts. Interestingly, Starbucks mission statement is fairly far removed from coffee, their main source of profit and business venture. It states: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks.com, 2013). While the statement is inspiring, as a mission statement it fails when held to the standards put forth by Fred David. Although the mission statement for Starbucks addresses some of these, it only lightly highlights some and completely misses others. According to Strategic Management Concepts and Cases, a mission statement must...
Words: 6572 - Pages: 27
...Final Project: Company Analysis Company: Starbucks Corporation Critical Thinking Question: Can Starbucks meet its projected ultimate growth? Bruce Harris BMGT 327-01 Organizational Theory and Behavior Dr. Susan Eisner Winter 2005 Semester Tuesday January 25, 2005 To: Professor S. Eisner From: Bruce Harris Date: Tuesday, January 25, 2005 Re: Final Project (Option 2) – Company Analysis – Starbucks Corp. Introduction: Starbucks Corp. has had a substantial impact on the way Americans socialize, relax, reward themselves, and meet to conduct business. This effect and the efficiency with which it was accomplished reflect the high performance of the company. With annual revenue growth consistently topping 20%, it is quite clear that the company is doing something right. This memo will examine 3 concepts that have impacted the company’s high performance. It will then evaluate and discuss a critical question about the future performance of Starbucks. Relationship of topic to this course – 3 course terms relevant to company’s performance: 1. Employee involvement is characterized by decision-making power delegated to employees at all levels within a company. A high level of employee involvement is termed “empowerment,” and is present when employees are given the latitude to make decisions that affect them and their work. Studies have found that empowerment has a substantial positive impact on productivity and worker satisfaction. 2. Social Responsibility refers to the obligation...
Words: 2803 - Pages: 12
...Erika Soriano Starbucks Starbucks Corporation was founded in 1971 in Seattle Washington. They are currently the premier roaster, marketer and retailer of specialty coffee in the world. With about 182,000 employees in nearly 20,000 stores across 62 countries Starbucks has become a household name. Besides Coffee, Starbucks has an extensive product mix offering tea, a variety of fresh food items and iced coffee as well. Besides their well established locations, Starbucks also offers a variety of products through licensed stores, national food service accounts and grocery stores. Teavana, Tazo, Seattles Best Coffee, Starbucks VIA, Starbucks refreshers, Evolution Fresh, Verismo and La Boulange contributed to nearly 15 Billion in revenue for Starbucks as of 2013. The History of Starbucks really starts when Harry Schultz became Head of marketing for Starbucks in 1982 and was sent to Milan to attend an international house ware show. As soon as he arrived in Italy, Harry was taken with the exciting coffee culture of Italy. Harry went to Verona and had his first café latte. More importantly than his first café latte, Harry saw firsthand how the café owners were chatting with customers and how much they were enjoying themselves. Schultz later described this as an epiphany. He said to himself why not create this type of environment back in the United States. In 1983, Schultz wanted to try out his experiment and started selling espresso by the cup. It was hard for him to convince...
Words: 2099 - Pages: 9
...Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Throughout most of the 90s and early 2000s, Starbucks has expanded its vast empire and tightened its stranglehold on the brewed coffee and coffee drink marketplace. New Wave Coffee Company looks to make a name for itself with lower prices, quality over quantity, and by setting itself apart by become the premier destination for coffee. Mission Statement “World class customer service and world class products at a world class price while constantly serving the community.” The Product Through the Local Brew Initiative, New Wave Coffee Company purchases and distributes locally grown coffee beans and brews with a proceed going back to the local farmers. Due to the locality to each New Wave Coffee Company store, they are able to charge a fraction of what Starbucks and other places charge, while also giving back to each individual community. Consumer Product Classification The Local Brew Initiative cup of coffee will fall into the Shopping Offering classification of the three-way product classification system. By...
Words: 2009 - Pages: 9
...Section 1 2.0 Introduction 2.1 Company History and Background 2.2 Mission and Principle 3.0 Stakeholder Analysis 3.1 Ethical theory Section 2 4.0 Dilemmas 4.1 Starbucks Cup Recycling 4.2 Starbucks Coffee Bean 4.3 The Dorosin Issue 4.4 Breastfeeding in Starbucks 4.5 Financial Loss 4.6 Starbucks Water Waste Section 3 5.0 Best practice 5.1 Official Website / information 5.2 Stakeholders 5.3 Environment 5.4 CSR – Corporate Social Responsibility Section 4 6.0 Recommendations 1.0 Methodology In this report will show that the ethical issues facing by Starbucks and the solution which can help Starbucks overcome the issues of Starbucks facing. Except researched the official website of Starbucks, but also viewing external agencies and individuals, journals and text books. Based on these sources, so author will be able provide an overview with objectivity of Starbucks organization. Besides, author appoints a stakeholder analysis, appropriate theory for state the better ways for Starbucks organization. In the beginning, it will show the company history, background and principles of the Starbucks organization. Based on these information can be enhance reader more understanding the Starbucks organization and find out what has been done or done in future and why Starbucks make these decisions. 2.0 Introduction Business Ethics can be define as the examination of the variety of problems that can arise from the business environment, and how employees...
Words: 4727 - Pages: 19
...Chelsi Fry I. Strategic Profile and Case Analysis PurposeIt is believed that Starbucks is not meeting our customers’ expectations in the area of customer satisfaction. It seems that some of the main concerns with customer satisfaction is improvements to our service and speed-of-service. When customers were asked the question, “Starbucks cares primarily about making money”, the answer “yes” went from 53% in 2000 to 61% in 2001. It became apparent that maybe we aren’t focusing on the right things if our customers believe we are only about making money. We’ve lost the connection between satisfying our customers and growing the business. | II. Situation Analysis - There are four types of individual analysis that must be conducted before any strategy can be considered for combating lower customer satisfaction rates. Furthermore, an analysis of these aspects may reveal a different strategic direction that should be taken. The four areas that will be analyzed to complete the situation analysis are the general environment, the competitive environment, an internal analysis, and an industry analysis. | General environmental analysisIs the company’s general demographics shifting? Starbucks’ market research team discovered that our customer base was evolving. There have been newer customers that are younger, less educated, and in a lower income bracket than most of our usual customers. However, our affluent, well-educated, white collar female between the ages of...
Words: 2798 - Pages: 12
...Introduction Individuals have discovered numerous approaches to characterize what is quality. The absolute most well-known definitions for quality are recorded beneath. Every one of them are right, presently contain a key component of what quality intends to users of products and services which can be either a degree of excellence, conformance to requirements, totality of characteristics which act to satisfy a need, fitness for use, fitness for purpose, freedom from defects, or delighting customers thus this leads to the definition of quality management (Lifetime-reliability, 2015). Actually, Quality Management is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback. Quality prerequisites may be characterized independently for a specific organization or may be in adherence to set up benchmarks, for example, the International Organization for Standardization's ISO 9000 series (SearchCIO, 2015). The procedure of quality management is incorporated by making and implementing quality planning, quality assurance, quality control, and also quality improvement (Rijn, 2004). Additionally, discussing 'quality', it actually doesn’t happen by being fortunate. In any case, it needs planning. Nevertheless, Quality Planning and Quality assurance characterize the quality objectives that an organization would like to accomplish and how to keep up the nature...
Words: 2311 - Pages: 10
...CSR Within Starbucks [pic] Written By: Ashley Benton Charles Yeung Karin Sigl Krishna Oedjaghir Virginie Laroque Hong Kong Baptist University Cross-cultural and Comparative Management BUS 3690 Prof. Anne Marie Francesco 1 Introduction "The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive." Paul Hawken In a world, where more and more interest in performance in sustainability, in moral defensibleness, in the operational activities of companies is developed, there takes place a change from the only profit-oriented firm to a more environmentally oriented, pro bono targeted firm. This change can be seen all over the world and it has generated the term Corporate Social Responsibility (CSR). CSR is the activity of companies in matter of the environmental, the social and operational responsibilities. While achieving high profits might have been the only interest some years ago, the demand by share- and stakeholders for a good CSR-performance is now gradually increasing. In that matter, stakeholders could be (Ballou et al., 2006): ● Financial stakeholders as shareholders, banking institutions, employees, ● · Supply chain stakeholders as customers, direct suppliers, alliance partners, ● · Regulatory stakeholders as the FDA, Environmental Protection Agency, accounting standard setters, ● · Political stakeholders as federal, state and...
Words: 5660 - Pages: 23
