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公司多角化經營策略與股利發放政策之關連性研究

第壹章 前言
第一節 研究動機與目的
一、研究動機 在全球經濟全球化,國際化的風潮下,為了企業的競爭力,以及為避免詭譎 多變的經濟環境造成單一產業衰退時對企業衝擊過大,多角化經營策略是企業降 低風險及提昇競爭力的成長策略。朝向多角化經營考量之構面相當多,所進行多 角化雖然可使企業追求成長 內部資源可充分運用 降低風險 在經濟上有利基。 , , , 多角化公司可能因有許多事業部門 組織複雜 外部難以窺知所有部門資訊 , , , 資訊不對稱的問題較為嚴重。為因應企業在多角化、國際化經營之環境中,投資 人對企業各個重要產業經營績效等財務資訊需求日益迫切,證管會和財務會計委 員會分別於民國80年5月7 日和民國81年6月25日,要求企業須揭露部門別財務資 訊,以利於財務報表使用者從產業別資訊中,瞭解部門對企業以外客戶之銷貨收 入及企業內其他部門之銷貨收入、部門成本費用及損益等,希望藉由強制性部門 別資訊的揭露,提高企業多角化資訊透明度,解決資訊不對稱的問題。 本研究參考過去文獻探討資訊不對稱及成長機會對股利發放政策的影響,許 多學者研究認為股利發放政策存在一定程度的訊息釋放,股利的變動可當作管理 當局對未來盈餘預期之改變。Smith&Watts (1992)認為成長機會多的公司,其面 臨資訊不對稱程度較嚴重 愈有必要舉債來傳遞品質訊息 因此負債水準會較高 , , , 亦即成長機會與槓桿程度呈正向關係。 Bhattacharya(1979)Miller and Rock(1985) 透過股利訊號假說(Dividend Signaling Hypothesis)探討公司股利政策所要傳達的 訊息內容,實證結果都證明資訊不對稱與股利發放政策呈現正相關,意即公司管 理當局會利用股利政策傳遞公司獲利前景樂觀的訊息,如增加股利發放,投資人 則會以股價來反映對公司的評價。 因此,就引發了本研究的興趣來探討究竟成長機會較多、資訊不對稱較嚴重 的多角化企業是否傾向透過發放股利較多的股利來向外傳遞公司未來盈餘的預 測的消息。另外,過去文獻有過一些探討國內企業多角化對財務績效及企業價值 的影響,許多實證結果指出,多角化企業經營績效較佳,若企業選擇多角化策略 而獲得較佳的經營績效 是否多角化且經營較佳的企業也會透過股利發放政策來 , 向外傳遞公司訊息。 本研究則嘗試藉由台灣上市公司的資料,探索從事多角化行為的企業,對股 利發放政策有何影響,此為研究動機一。另外進一度研究,針對多角化且經營較 佳的企業其股利發放政策的關連性為何。

二、研究目的 現金股利是否隱含著公司未來獲利的資訊,一直以來都是財務界的重要議題 之一。在Bhattacharya (1979)、John and Williams(1985)和Miller and Rock (1985)所 建立的現金股利訊號假說模型顯示,資訊不對稱和公司現金股利政策是呈現正相 關的 過去有許多針對多角化策略與經營績效關連性的研究及資訊不對稱與股利 。 發放政策的關連性做研究。 但顯少有直接探討多角化程度與股利發放政策的關連 性,所以本研究愈探討是否多角化及其股利發放政策是否與訊息假說一致。本研 究從上市公司篩選出有進行多角化的公司先分析其股利發放政策,進而以多角化 且經營績效好的企業為樣本,蒐集相關資料,探討是否股利發放比率較高。

第二章 文獻探討
本章分成五節整理多角化策略與經營績效、股利發放政策與多角化程度相關 文獻,第一節先說明多角化定義、多角化程度衡量方法最後介紹台灣企業多角化 的情形。第二節則是多角化動機。第三章整理多角化程度衡量指標,第四節則是 說明過去文獻對多角化程度與經營績效之關係研究。最後,第五節則是多角化與 股利發放政策相關文獻整理。

第一節 多角化的定義
多角化(diversification)在不同學者的研究中,定義多不相同。Ansoff (1965) 認為多角化是「以新產品進入新市場」。特別強調產品與市場的組合,而非單純 產品的增加,重視綜效的產生。Gort(1962),將不同產品銷售至不同市場使得 「產 品市場的數目」增加稱為多角化,而所增加的「產品市場」,需符合產品間的需 求交叉彈性低, 或者生產與配銷資源無法共用條件,才符合多角化定義(偏向 非相關多角化),Berry (1975)則指出「企業跨足的產業數目增加」,是為多角 化。Aaker

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