Proposed Solution
In order to improve the company’s operation and survive from the weak market caused by Global Financial Crisis, lots of changes are needed to be implemented internally on the company’s structure and procedures and externally on the enforcement of the updated market strategy. Business Process architecture (BPA) defined as ‘body of knowledge about the business processes that comprise a value chain’ (Harmon, 2007) attempts to improve processes to ensure business effectiveness and efficiency. The key element of BPA is to define and segment value based processes and link the processes to the strategy. It can be divided into many levels and activity is the smallest process.
As shown in the “To-be” diagram, the quick customer responsiveness and effectively resource utilization can be achieved using business process management. When customer places an order, the value is created. Then the order is received by the sales department via customer database and decided to approve or not. If approved, the order becomes an effective order sent to the next process by internal system. If not, it becomes a dead one and is terminated at the same time. Through inventory level, the production department can check the availability of the raw materials at once. If it is insufficient, the production department can purchase from the external supplier by online trade and shorten the preparation time of materials. If there is enough on hand, they can assemble and send the finished goods to the logistic team. Meanwhile, they send another copy of order form to the accounting department in the integrated system by several inputs. On monitoring the inventory database, they can maintain the level of raw materials on stock to save the time on the production. When the goods are shipped, the delivery note is sent to the accounting and then the invoice is sent to the customers at the same. At last, the order can be closed by collecting both the delivery note from logistic and payment note from accounting department. All of these processes are monitored and enabled via ERP system automatically without repetition paper work separately.
On other views within the company, according to the McKinsey 7S model analysis, problems arisen from the structure and system -the model’s hardware are key crucial as well.
1. Organizational structure
On the consideration of Ben’s company size, the flat and function organizational structure is suitable. This kind of structure enables the quick decision making and distribution of authority. Thus, it is essential to define the level of responsibility and authority resident with each of these levels. The first level is the hands-on employees and the second level is senior or more skilled employees. The third level, or supervisory/director role, may be in charge of the whole department. The most important responsibility of the third level is to communicate with those of other departments about the cross- sectional issues. Only with the different departments’ timely cooperation, the company’s operation will be more efficient and each one can get involved and devoted to the growing or developing of the company. Eventually, it forms a shared value which is the interconnecting centre of McKinsey’s 7s model and establishes an easy and energetic company style and culture.
2. Department classification and function
The previous wrong and vague classification of sales and production department’s function and responsibility causes the delay of the customer and market responses, inefficient production capability and intense working environment. Therefore, it is needed to make it clear that the production department is in charge of the production, quality and innovation of the Omnicrons. The sales department can be divided into two teams. One is the core team which is responsible for the sales and market plan formulation. The other is the support team which takes charge of the after sales services and customer relationship management services in order to shorten the reply interval. They cooperate and work together. This classification clarifies the two departments’ duties and encourages them to focus on the one single thing.
3. Information system
The paper based manual method is out of date and makes the company’s performance ineffective. It hinders and postpones the flow of information through entire processes. ERP is enterprise resource planning system. It integrates a wide range of business information of entire company, consisting finance, accounting, manufacturing, sales and services, marketing and customer relationship management. Employees in different departments can view and update the information with different level of authority. It makes the total process transparent and contributes to the detection and correction of any error and delay in each stage and phase. The most benefit when adopting ERP system is saving costs and time and enhancing productivity. Finally, it ensures profitability and sustainability of the company.

From the global view, the world’s competition is fierce. . It is not enough if only adopting the BPM approach. On adapting and coping with this new circumstance, our market strategy is needed to be updated and modified to remain the market share. After the GFC, the demand for high end product is dropping and the customers are becoming more sensitive to the price. Omnicron, your product, is a digital, multi-function and stylish watch. Your vision is to make the watch within a minimum of material and a maximum of function. Without the right marketing, you cannot spread the right message to the right people you are focusing on. Such changes are as outlined below:
• Segmenting customers into homogeneous groups across one or two dimension of behaviour, value etc.
For example, target customers can be categorized as ultimate sports players, professional people and gamers. Their need may be different:
Ultimate sports players: stylish or fashionable icon with specific care as water resistant level and so on
Professional people: function and precise with elegant look
Gamers: Game concept appearance
• Sales pricing
Products can be categorized to basic type and customized type. The full range of collection is needed to be developed and introduced. So, all kinds of customers can be satisfied.
• Expand sales channels
Digital sales building and network media tools use like Facebook or Twitter

Solution Consideration
When delivering the solutions, some special consideration is demanded to be treated carefully. Implementing ERP system is an expensive, costly and length process. So in the early stage, it is not appropriate to adopt the full package of the ERP. You can buy some specific core modules as accounting, sales and production and so on. The large amount of money outflow is not only because of the ERP system – the software itself but also the support elements as advanced IT equipments, skilled staff and fast wired network and servers. Back to the McKinsey’s 7s model, skill and staff are the software owing to the difficulty of measurement in money but their importance is increasing nowadays to ensure the effectiveness and efficiency of the company’s performance. More attention is called to pay in the aspects of staff training, IT equipments renewal. The regularly updating and amending of products and market strategy is needed to be done alongside the advance of the new technique and economic environment.

Reference list
Carpenter, M Sanders W 2009, ‘Strategic Management’, Prentice Hall, Upper Saddle River, HJ.
Harmon, P 2007, ‘Business Process change’, 2nd edition, Morgan Kaufmann publishers, USA.

Peters, Tom, ‘McKinsey 7-s Model’, Leadership Excellence, Oct 01, 2011, Vol.28 No.10
Hegarty Aran and Corner Tysons, 1996, ’INNOVATION IN THE WATCH INDUSTRY ENGINEERING MANAGEMENT 255 MANAGEMENT OF RESEARCH AND DEVELOPMENT’, George Washington University, http://people.timezone.com/library/archives/archives0097