To look up at Seven-Eleven Japan as a business and supply chain management model is the ability to gather data about its customers and transform it into “information”. As seen, the company’s key success is the integration among partners as well as share information through highly evolved data-rich supply chain system. Altogether they help facilitate a coordinated supply chain.
That is to say, Seven-Eleven Japan knows who is buying which product and at what time, the company knows it because the system is really efficient. Now the system knows who, where and what is sold at any time of the day, thus the supply chain is really responsive and offer the goods where it is needed. This enables Seven-Eleven Japan to be ahead of all others about information system and supply chain management. However, on the other hand, the company takes some risks in doing this, because the Japanese population can be bored or moved. Seven-Eleven has to be careful about the needs every day, and has to react very quickly to all kind of problems the company has to face. Every single person is important in statistics; the company really cares on customer demands.
Though the main risk for the company is the potentially high cost concerning the transportation. In order to support its supply chain, Seven-Eleven has remodelled the transportation in their supply chain. The number of trucks was really high, and they could use fewer trucks to do all the transportation work. They have different kind of trucks for different kind of goods, i.e. frozen food, warm food, etc. The supply chain works hard every day to find a way to optimize the facilities, and it works. Currently, the store orders in the morning and receives in the afternoon, so everything is just really flexible. Moreover, the location of Seven-Eleven store is based on where the demand is, so the company is not looking to open a new