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Activity Based Costing

In: Business and Management

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According to a survey by social media consultancy Drizzlin, Vodafone is most admired by online social media users for its ads and promotions

Drizzlin Media, a social media consultancy, has released the results of its survey on the most admired telecom brands based on social media conversations.
According to the survey, Vodafone is the most admired telecom brand online with a score of 117.57 points. This brand was admired most for its ads and promotional messaging. In terms of products and services, BSNL Mobile is most admired.
However, in terms of customer service, MTNL scored the highest while Vodafone was at the bottom of the stack.
The survey also showed that despite the popularity of Facebook, only two telecom brands Tata Indicom and Vodafone are active on it.
The survey monitored 10 telecom brands on six online platforms: blogs, Twitter, social networks (Facebook and Orkut), forums, YouTube and Mouthshut. About 7000 conversations were taken as a sample, of which relevant ones numbered 1631. Of the conversations where gender could be identified, 83 per cent were by men and six per cent were by women.
Another revelation of the survey was that telecom companies in India are limited in their engagement of customers online.
"We chose to analyse the buzz around telecom companies in India as the first of our surveys since telecom is a consumer intensive industry. Since the industry is so competitive, it becomes essential for telecom companies in India to understand what their consumers say about them online as it directly impacts subscriber numbers, reputation and revenues," says Deepak Goel, chief executive officer, Drizzlin, in a statement.
MUMBAI: Vodafone has been recognised as the most admired mobile service brand online in India followed by Tata Indicom and Aircel, a survey said.
A pan-India survey conducted by Drizzlin Media, a Branding 2.0 consultancy that audited over 1,600 relevant conversations of the 7,000 conversations' sampled around India's top 10 telecom brands shows that Reliance Mobile emerged as the least admired brand.
The survey was conducted over ten telecom brands including Airtel, Vodafone, Idea Cellular, Tata Indicom, Aircel, Reliance, BSNL, MTNL, Spice and Loop Mobile.
The conversations were spread over various online venues and included blogs, forums, micro blogs such as Twitter, social networks such as Facebook and Orkut, YouTube and Mouthshut.com, a consumer review site.
Each of the conversations was valued on its tonality- either positive or negative. The top telecom brands were then graded and ranked according to online popularity to derive 'The most admired mobile service brand online'.
BSNL mobile's products and services were the most admired online while Vodafone appeared at the bottom of the stack. Vodafone's advertisements and promotions were the most admired online and BSNL mobile services were the least admired, the survey said.

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