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Ad Analysis Paper

In: English and Literature

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Words 1068
Pages 5
Uptown glamour, affordable prices
This advertisement I choose is an ad for New York Color (NYC) makeup. This ad was from a teen fashion magazine. Anything glamorous gets my attention. Also, I really like makeup. So this ad really caught my eye. With the target audience being women, this ad in many ways makes the product appealing to female consumers who love an expensive look but want an affordable price tag. This ad uses details such as bold colors, wording, and layout, and strategies such as the lighting, affordability and attractiveness to persuade the target audience to choose their product over another. This ad uses details such a variety of bold colors to make the ad attractive and in order to make the consumer stop and take a second to look at it. The color makes the ad look very appealing and stand out in a crowd-in this case, stand out in a magazine with many other advertisements throughout the pages. One example is the products brand logo at the bottom left of the page “NYC”, each letter is in a different color. One letter is blue, another letter is yellow and the other letter is a bold hot pink. Inside the letters is part of New York City’s city scenery to emphasize the brands name of New York Color. Another example of the ads use of color is the way the makeup is displayed on the models in the ads faces. Bold red lips and bright eyes, really catches the consumers eye directly to the product. The stylist of this ad made sure that the right makeup went on the faces of the models to show just how good the products of the brand NYC are.
Wording is another detail this ad uses to sell its product to the consumer. There is minimal wording, so it’s important it says what it needs to say and sells the brand. In big white letter near the bottom left of the page, it says “UPTOWN STYLE, DOWN-TO-EARTH PRICES. From 99¢ to $4.99”. Also, the words “NEW” on the...

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