Free Essay

Ad Analysis

In: English and Literature

Submitted By ashleyyburns55
Words 1061
Pages 5
To: PeTA
Cc: Brenda Martin
From: Ashley Burns
Date: September 10, 2011
Subject: Analysis of Pamela Anderson PeTA ad

Human VS. Animal

Introduction
Men and women are exposed to advertisements every day, weather they think they are or not. Unfortunately, there are more and more that goes against women and degrades them. The design features of this PeTA ad uses and focuses of female stereotypes, in order to persuade men and women to become a vegetarian. There are ways this could be portrayed as a stereotypical ad, from the model, to how she is sitting and what she is wearing, or even with what the text says, to the color choices.

Description
The ad was smaller when it was pulled it up on the internet, but the model is Pamela Anderson. There are limited colors of white, blue, black, and the skin and hair color of the model. It is obvious that she is trying to be sexy in every aspect. It looks as if she is sitting on a bed. She is wearing a revealing two-piece blue bikini, slightly showing some cleavage, and her hair and make-up are done, which pulls attention to the look on her face. Clearly, the look she is trying to go for is innocent. Also, her body is sectioned into parts just as a cow’s body would be when processed for meat. The text also plays a big part in this ad. Along the top of the ad it says: “ALL ANIMALS HAVE THE SAME PARTS,” and “HAVE A HEART, GO VEGETARIAN,” which surprisingly matches the color of her bikini, which also pulls the attention to her chest and face.

Target Audience This ad reaches out to both men and women, more in adolescent age, because of how the model is used, and the many different angles used within the ad. As the model, Pamela Anderson is known for being a playmate of the month, an actress, model and a former showgirl. So generally, Ms. Anderson is considered a sex symbol throughout the world. In this particular ad, Ms. Anderson has her body sectioned off in different parts, just as a cow would be for meat. Is PeTA, which stands for People for the Ethical Treatment of Animals, saying that women should section off their bodies to show how each part should look like? That is the impression that is coming off. Another thing that sticks out and is a big feature in this ad, is how much clothing she is wearing to show off the body. She is only wearing a bikini, which only covers little, which makes women to have this stereotype that they have to wear very little to no clothing to be sexy. There are many different angles of the camera to enhance the picture of the ad, too. Another is how the model is posing, which could be showing to men that women are easy. Noticing all these different things about this particular ad, show that people think of women as a sex object, animal, and easy to get, when in reality that’s not the case.

Perfection Women in today’s society have become more and more subjected to be “perfect.” Image is a big deal for women, with all the other ad’s and how women are portrayed in everyday ways. PeTa is known to stop the mistreatment of animals. Also, to stop the raising of animals to be processed for their meat. But, as we see it, young girls are being raised in a society in where being perfect is to wear little or no clothing, having hair and make-up always done and to come off as sexually active, when we all know, that is not the way of being perfect. Yet, PeTA solicits women by putting Pamela Anderson as their model, and expect women to look at this and not feel bad about themselves. Then, to stop eating meat and begin being a vegetarian, then maybe women would have a chance to look like that. PeTA, do you really think of women as cows, and have to section off parts of the body? Women should feel sexy and confident in their own way. Women should not be subjected and obligated to go vegetarian only because the ad shows what “sexy” is supposed to be.

Text In this particular ad, the text says “ALL ANIMALS HAVE THE SAME PARTS,” and clearly, the Ms. Anderson’s body is sectioned off. It is implying that animals and people are exactly alike. Though when I read in an article that went along with this ad picture it states, “...and point out the similarities between humans and animals.” This proves that they are NOT exactly alike. But, it is okay to section off women’s bodies to find out which part is good enough. Another text selection says, “HAVE A HEART, GO VEGETARIAN,” which implies that if you don’t go vegetarian, you don’t have a heart. Though when thinking about it, the creators did not think about how this would affect society’s men and women. Men, thinking women are sexy with close to nothing on, and sitting in a provocative way, and has focus on her body, chest, and face, although the text is clearly seen. As with women, the body is sectioned off to show how many different flaws you can actually have and has an emotional appeal when women strive to look like women in ad’s.

Conclusion Though there are many different ways to look at this ad, men and women are affected. Men see it as an easy way to see women and get the image that all women must be thin, blonde and wearing a bikini to be sexy. While women have the image of sectioning off their bodies, and thinking they have to be thin, and wear close to nothing to be sexy. If on the ad it says “HAVE A HEART, GO VEGETARIAN,” have a heart and not portray women as a sex symbol, and try to mentally force an audience to go vegetarian. Raising people’s hopes, is false advertising.
Works Cited
"Pamela Anderson Shows That All Animals Have the Same Parts." PeTA. N.p., n.d. Web. 13 Sept. 2011. .
"Pamela Anderson." Wikipedia The Free Encyclopedia. N.p., n.d. Web. 13 Sept. 2011. .

Similar Documents

Premium Essay

Ad Analysis

...ntro Most businesses rely on advertisements to sale their products. The ad, Inquiries in Science, I have is from a magazine called “Science Teacher”. The magazine cover uses bright colors that stands out to a person. The magazine also uses many different Jib Fowles Advertising’s Fifteen Basic Appeals. This magazine will be for teacher in the science department. The magazine is sponsored by the National Science Teachers Association. The magazine is based on going green and giving teacher’s newer concepts. The purpose of this ad is to help students and teachers become better informed about science. Advertising Description This ad is for the Carolina Biological Supply Company. It advertises a program that makes science concepts easy to understand. The background is white with teachers and students saying their comments or thoughts in bubbles. There are three African Americans, two Caucasian people, and one Asian person. There are more females than males in this ad. All together there are five females and two males. All of the people are in the ad are smiling, doing projects, or teaching. All of their comments are positive comments and positive reactions. A quote from one of the people says, “Now this is what science should be like.” The background of the ad is white with black bold letters. The pictures are in square boxes at the top middle of the page. The bold black words are towards the bottom of the page, right under the pictures. The title of the reading is “What......

Words: 927 - Pages: 4

Free Essay

Ad Analysis

...Taylor Williams Ad Analysis Feb. 28, 2013 "This is where families form unbreakable bonds. Where sharing a moment means creating a memory. And where your family getaway is something you'll return to forever. Come share this unforgettable experience. In a land called Colorado." This particular ad is a description of a visit to the state of Colorado. Convincing more tourism is the purpose for this ad. The targeted audience for this ad is seen visually in the painting of a family surrounded by a camp-wood fire in the middle of nowhere. Families, and mainly people who love to travel, are called through this promotion. This ad appeals to families of a certain socio-economic and educational level. There are advertising techniques used to symbolize these things. Plain folks, the most seen technique, is a suggestion that the product is a practical product of good value for ordinary people. When you look at the Colorado ad, you can easily visualize your "ordinary" family around that camp fire in the wilderness. However, families who cannot provide the "perfect" life for their children cannot replace the people that are photographed in the picture. Families that are poor or unstable, such as drug addicts, alcoholics, and abusive will not be seen taking a plane, bus, or car al the way to Colorado to see the mountains. The ideal family is seen here. Using the consumer's imagination, they are finishing up riding their horses around for a nature walk, settling down around a fire......

Words: 660 - Pages: 3

Free Essay

Ad Analysis

...Ad Analysis It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population. A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering in the middle of a high school football game. There is a girl doing a toe touch as she is tossed into the air by three other cheerleaders. There is a look of uncertainty on her face, as she attempts to smile. This brings a bit of humor to the ad. Above her head is the text reading “At a moment like THIS, I don’t care if my tampons came in a little black box.” The other 4 cheerleaders are doing individual jumps in the background. Near the bottom of the ad is a Tampax box that has the shape of a heart on the front of the package. Beneath the logo are the words “Outsmart Mother Nature,” outlined in pink. The bottom center of the ad also reads “Tampax Pearl with Cleanguard protects better than Kotex.” To persuade potential buyers the......

Words: 916 - Pages: 4

Free Essay

Ad Analysis

...Jack Holt Ad Analysis 10/6/11 Ethos When someone wants to persuade another person to believe something they use different types of rhetoric to try and convey their message. One of the types of rhetorical appeals is ethos, which uses character conveys to their message. An ad for a Pantene hair product uses this appeal. In the ad the actress Eva Mendes is the main focus; she covers around three quarters of the page and the picture is mostly of her head. Her hair is down and very prominent. Right next to her face is the Pantene logo in big letters. Underneath the picture is a quote long from Eva Mendes with certain words highlighted, a small picture of the products, and subtitle which says “Zero Fear of Breakage 100% More Strength”. This ad is in People magazine which targets women ages 20 to 50, most of whom are buying hair products. By using Eva Mendes as a spokes person creates an ethological appeal. The composition of the image forces the audience to focus on her long flowing hair. The message is that since Eva Mendes, successful and beautiful actress, who clearly has great hair uses this product, you are too. People are more likely to trust an ad with Eva Mendes in it then just a normal model because people are more familiar with her and know her character. Logos Another rhetorical appeal that companies use in advertising is logos; this targets the consumer’s logic to persuade him/her into buying their product. Aprica uses this appeal in their “MOTO”......

Words: 729 - Pages: 3

Free Essay

Ad Analysis

...Ad Analysis 1. Pepsi Next “Baby” Commercial Summary- This is a 31 second commercial about a new mother who is filming their baby doing “baby” things when the father comes home with the new Pepsi Next soda. The mother doesn’t believe that the Pepsi Next really tastes like Pepsi, since it is supposed to have 60% sugar. They try the soda and are so mesmerized by the new Pepsi Next that they don’t notice their baby dancing, doing “the worm” and playing guitar. Audience- The audience for this commercial could be diabetics who would like a soda with less sugar, or people in general who are looking for a “healthier” soda or a trying to lose weight without giving up soda. Hook- The first thing that gets your attention is the cute baby in the scene, and the super excited vibe that the father gives off about the new Pepsi Next, and finally the dancing baby makes the whole commercial hilarious. Sell Techniques- The Pepsi Next sell techniques for this commercial are the use of “shock and awe”. ie: “The NEW Pepsi Next has the SAME great taste but 60% less sugar!!” Plus it makes you feel like if you drink this soda you not notice anything in your surroundings other than the amazing taste of the Pepsi Next. Motivator- The simple fact that EVERY ‘diet’ soda on the market tastes awful, makes you want to try the new Pepsi Next just to see if it really does taste like regular Pepsi. I bought some just to see if it tasted as good as the commercial says… It actually tastes pretty......

Words: 1427 - Pages: 6

Free Essay

Ad Analysis

...Dwayne Curry English 101 Dr. Rita Kumar 11 November 2009 AD Analysis of Reebok Advertisements The articles I chose come from the same exact magazine just different publish dates. They are targeting the exact same youth but in very different ways. My goal is to break the their interpretations and show what the ads are trying to represent in the companies eye. Reaching the target audience is the key for sales and with marketing departments being the the crucial part of business you know they are always coming up with ways to find them. My first Reebok article is cut in half. On one side of the photograph is superstar rap artists Jay-Z. The other side of the photograph is a picture of the projects he grew up in. You are able to catch a glimpse of a drug dealer's arm which has abut six rubber bands around it. In Jay-Z's part of the photograph he's in the penthouse suite overlooking downtown New York City. He's in a professional suit and is sitting in an expensive brown lunge chair. The other side of the photograph is black and white unlike Jay-Z's portion. Your able to really see the details of the photograph of an image portraying a younger Shawn Carter “aka” Jay-Z. This little article has an amazing amount of subtle messages. At first glance it's hard to figure out what exactly is the advertisement trying to sell. You see a strategically place Reebok symbol place in the lower right hand corner of the photo. It makes the reader have to search and by doing that that......

Words: 1169 - Pages: 5

Free Essay

Ad Analysis

...October 18, 2010 Unit 2/Ad Analysis Duman Introduction U.S.News and World Report has officially leaked its 2011 Edition of “America’s Best Graduate Schools on August 31st, 2010. The advertised product is the magazine itself. The ad is very persuasive because it gives a common goal. The common goal is that the ad encourages people to buy the magazine so they can be successful and graduate in one of the top ranked school in the country. The intended audience for this ad is basically either undergraduate sophomore, juniors, or seniors in college or those who already have a degree. The ad’s primary approach is to get the audience to buy this magazine because it claims that it has all the important key details that can help them get into, and graduate from graduate school. The ad’s primary approach is very effective with persuading the audience to buy this magazine based on the illustration in that ad that is given. In the ad there is a picture underneath that shows 4 college students smiling and holding their diploma. Those who want to obtain an education through graduate school ultimately want to get to that point of smiling and holding a diploma in there hand. The ad is saying that if you buy this magazine you can end up like the four graduates in the picture, and that is what the intended audience, who are college students, wants. Audience Profile The U.S. News and World Report is the world’s #1 Best Selling magazine in the world. In America......

Words: 1315 - Pages: 6

Free Essay

Ad Analysis

...Ad Analysis The American Dream house isn’t a mansion, or a retro-modern loft in the city. The dream house is now a beautiful home in the suburbs where a mom can live with her children and the family pet. A house that is very organized, spotless, and can be a place where moms can relax. The most important aspect is the floor, where everyone in the house walks on. Floors get steam mopped, re-painted and waxed in order for it to stay spotless, shiny and perfect. In this advertisement from Better Homes and Gardens magazine, the company Pergo convinces moms that with any mayhem running around the house, moms don’t have to worry about them getting destroyed or stained on. Moms with Pergo flooring in their homes can have one less thing to worry about. Right in the middle of the advertisement there’s a cute little girl painting the nails of a Great Dane dog. Next to the girl a bottle of nail polish has been knockd over. She looks happy; She’s not even worried about the nail polish. The dog is looking straight at the audience, he looks tired. Above the dog and the girl you see a bold sentence saying “After a long day of running, he treats himself to a mani-pedi.” It states why the dog looks tired and tells the audience that he has run around all day so, like other days, it’s time to get his nails done. In the background the viewer sees a mom re-arranging flowers, indicating that she likes to keep the house spotless. Then in the bottom there’s a story that says that Pergo, the......

Words: 1181 - Pages: 5

Premium Essay

Farm Journey Ad Analysis

...Visual Analysis “Farm Journal” normally targets farmers because farmers are the ones that generally receive and read the magazine. This causes the ads in “Farm Journal” to be heavily agriculturally based. The company Ag Leader Technology that deals with the development of new technology that helps farmer’s jobs easier and more efficient created the ad that I choose to analysis. The name of the product that Ag Leader’s ad is for is called SeedCommand. The ad also explains what the SeedCommand does in text right below the tractor. The SeedCommand helps farmers manage the planting operations. SeedCommand helps to prevent overlapping seed, increase accuracy in seed spacing, automatic row shutoff, and advance seed monitoring. This ad from “Farm Journal” for SeedCommand forces the audience, mostly farmers, to view planting in whole new different light. With prices for high yielding seed not getting any cheaper, farmers cannot afford overlapping, inaccurate spacing, and misses when planting the expensive seed. The ad suggests that the SeedCommand could become the sidekick that helps the farmers saves the crop season and become the hero. It suggest this because the tractor and planter sit in what appears to be a dead and dried up field however with the sun setting in the background it seems to portray it as the thing that could come in and save the crop at the last minute. The tractor resembles a hot rod or high performance vehicle. This suggests that with SeedCommand the......

Words: 454 - Pages: 2

Premium Essay

Coca-Cola Ad Analysis

...Semester, 2016 INTRODUCTION: This analysis is for Coca-Cola advertisement, our goal is learn about methods used to attract audience attention and interests for a specific product or service or brand through a systematic preparation and blend of pictures ,music ,texts ,colors ,sounds ,…that make an apparent and interior meaning for them.so the primary purpose is to make a perfect ads with no disturbance or complexity to audience. ************ --} Let’s start the analysis with: 1) Visual: * Real or Imaginary? This ad is real, and part of our day life. * People: people here were happy, lovely &energetic, the ads focuses on youth people that their ages are between (18_40)year because people at this age make a lot adventures that make them thirsty and Coca-Cola want to make its beverage the first option comes to their mind, and there was a diversity of people because of the difference in race, sex, place and seasons, this shows that the ads is for all youth people around the world, and Coca-Cola company share this people their great lovely and friendly times & memories. * Objects: : Coca-Cola shows people its international beverage and differentiate it effectively .It is also attracting youth people to try its beverage and feel the freshness and the great taste.it also relates the image of friendship and happy life adventures to its beverage, it is positioning itself effectively. Another thing Coca-Cola tried to make an ad that people love to watch......

Words: 1981 - Pages: 8

Free Essay

Ad Analysis Paper

...Ad Analysis Project Using colorful, message sending advertisements has become very popular over the last couple decades. Anywhere from using a short video advertisement to just using a simple picture. Every company has been known to do it and it is not just because it is fun to do. They do it for one simple reason. To get somebody or something’s attention. One ad that seems to be very attention getting is by an organization called The Children’s Defense Fund (CDF). They do a great job of using the three most well-known forms of advertisement, which are ethos, pathos, and logos. Throughout this paper the advertisement and how these three appeals are used will be described. Now let me explain to you how CDF uses ethos, pathos, and logos to attempt to help prevent teen pregnancy in their advertisement. First, let me explain what ethos is. In advertising, ethos is essentially having credibility to what you are advertising. The CDF does a great job of using ethos in this advertisement. For example, the CDF uses a quote at the bottom of the picture that says, “Being a teenager is tough enough. Why make things more difficult by becoming a mother too?” It says this right below the stomach of a pregnant teen girl. Having an obviously pregnant teen in the picture saying this gives it credibility. The opinion of a struggling pregnant teen is much more credible than someone who has not experienced what she has. This advertisement is obviously directed towards teenage girls who are......

Words: 742 - Pages: 3

Premium Essay

Rhetorical Analysis on Nike Ads

...Chance Dalton Haley Davis English 101 2 December 2013 Nike: Rhetorical Analysis of Commercial Slogans A long run on a rainy day, lifting an extra fifty pounds, spending the extra hour at the batting cages; whatever lights that fire in all of us motivates us to get up and work can be triggered by the phrase “Just Do It.” “There Is No Finish Line” keeps you motivated for even better success. Just because you do it doesn’t mean you have to stop once you meet your goals. These phrases can also be recognized as campaign slogans for the Nike Company. These campaign slogans have proven to be effective at selling the product and picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example,...

Words: 1576 - Pages: 7

Premium Essay

Toyota Camry Ad Analysis

...Clara Schmetter Dr. Edwards MWF (12:00-12:50) ENGL 102 2015 Toyota Camry Ad Analysis The advertisement, for the 2015 Toyota Camry I selected presents a photo of an pristine, eye-catching, bright red Toyota Camry in front of what looks like a disjointed bridge in the middle of a remote canyon. In the background, positioned before the gap in the bridge are two indistinguishable, suited male figures standing in front of a black SUV. One of the figures appears to have his arms up in frustration. In the foreground, however, stands a woman calmly resting against the car next to a panting dog. To the left of the car is a is an open briefcase which has exposed documents that are then strategically scattered in order to draw the reader's eye to the Toyota logo and their iconic slogan, "let's go places." In the top left-hand corner of the image are a series of clip sentences reading: "Started my Camry. Rescued a dog. Searched for the owners. Uncovered a plot. Escaped with the evidence. Took a leap of faith. Left them all behind. Kept the dog." Directly under in large capitalized, and partially bold type-setted letters, it reads: "The bold 2015 Camry," followed by the subtext; "one bold choice leads to another." The main message of this advertisement is to act boldly by buying Toyota's new innovative Camry. The target audience for this advertisement is young to middle-aged drivers. The desire or compulsion to live audaciously is something those in their twenties and......

Words: 778 - Pages: 4

Premium Essay

Windows Phone Ad Analysis

...Coyle Final K Matthew Coyle 9/22/2013 English C100--Mr. Davis Ad Analysis The Windows Phone: Smoked by the Competition In today’s fast-paced world, advertisements aim to convey a strong message in a single glance. Minimal wording and clever use of tools such as rhetorical, narrative, and genre focused aims help convey meaning in advertisements and successfully get a message across. The aim of this Windows Phone advertisement is to catch the eye of “gamers”. This is appealing to internet users that are attracted to some sort of action genre to convey that their device might be “superior” to a competitor. This advertisement uses a simple, minimal message to target its audience but leaves many questions and effectively ignores other audiences. When Microsoft designed this ad, the designer picked a color scheme to flow like the sky with a dash of smoke. The phone itself features App blocks or windows to match the background color to imply that the phone might be customizable (which is a common feature on any competitor’s phone.) Maybe the implication they are trying to convey is that the device would “smoke the competition in the sky”? I’m personally not too fond of the message. This Window’s phone ad has a very direct message but does not show the reader any feature of the device where it has “smoked the competition”. This message would be used primarily to target gamers, young adults, and cheesy action movie lovers where someone “smokes” the competition. The......

Words: 925 - Pages: 4

Premium Essay

Analysis of Carlsberg Ads

...Analysis of Carlsberg Advertisements Cultural differences and similarities between Denmark and Great Britain Consumer Behaviour RSM353 Chernenko Kirill The following examination of British and Danish versions of printed advertisements of Carlsberg beer is to determine role of culture in advertising and compare and contrast how the same brand is advertised in different cultures. I. Danish printed advertisement The poster shows 4 men in the forest having conversation and smiling, meanwhile everyone has a bottle in a hand. The background shows the connection to wild nature: large green trees together with five fallow dears, a magpie, a fox and a pheasant. The men have been hunting, possibly, and decided to take a break. The idea is to illustrate a moment of relaxation and enjoyment of Carlsberg beer in a good company. The slogan “Vores ol brygget pa det bedste vi har” (Our beer. Brewed from the best we have) at the bottom, involves different product characteristics. The first part “Vores ol” awakes the awareness of Danes, because their traditional beer connects people in Denmark. Per contra, the final part focuses on quality of a beverage, which worth to go hunting. The image and the content of a text box creates a unified whole. The advertisement illustrates the traditional myth of drinking beer since hunting is an old tradition and according to the text box "Only 11% of the Danish hunters are hunting to hunt" which implies social interaction with friends. And,......

Words: 1238 - Pages: 5