To: PeTA
Cc: Brenda Martin
From: Ashley Burns
Date: September 10, 2011
Subject: Analysis of Pamela Anderson PeTA ad

Human VS. Animal

Introduction
Men and women are exposed to advertisements every day, weather they think they are or not. Unfortunately, there are more and more that goes against women and degrades them. The design features of this PeTA ad uses and focuses of female stereotypes, in order to persuade men and women to become a vegetarian. There are ways this could be portrayed as a stereotypical ad, from the model, to how she is sitting and what she is wearing, or even with what the text says, to the color choices.

Description
The ad was smaller when it was pulled it up on the internet, but the model is Pamela Anderson. There are limited colors of white, blue, black, and the skin and hair color of the model. It is obvious that she is trying to be sexy in every aspect. It looks as if she is sitting on a bed. She is wearing a revealing two-piece blue bikini, slightly showing some cleavage, and her hair and make-up are done, which pulls attention to the look on her face. Clearly, the look she is trying to go for is innocent. Also, her body is sectioned into parts just as a cow’s body would be when processed for meat. The text also plays a big part in this ad. Along the top of the ad it says: “ALL ANIMALS HAVE THE SAME PARTS,” and “HAVE A HEART, GO VEGETARIAN,” which surprisingly matches the color of her bikini, which also pulls the attention to her chest and face.

Target Audience This ad reaches out to both men and women, more in adolescent age, because of how the model is used, and the many different angles used within the ad. As the model, Pamela Anderson is known for being a playmate of the month, an actress, model and a former showgirl. So generally, Ms. Anderson is considered a sex symbol throughout the world. In this particular ad, Ms. Anderson has her body sectioned off in different parts, just as a cow would be for meat. Is PeTA, which stands for People for the Ethical Treatment of Animals, saying that women should section off their bodies to show how each part should look like? That is the impression that is coming off. Another thing that sticks out and is a big feature in this ad, is how much clothing she is wearing to show off the body. She is only wearing a bikini, which only covers little, which makes women to have this stereotype that they have to wear very little to no clothing to be sexy. There are many different angles of the camera to enhance the picture of the ad, too. Another is how the model is posing, which could be showing to men that women are easy. Noticing all these different things about this particular ad, show that people think of women as a sex object, animal, and easy to get, when in reality that’s not the case.

Perfection Women in today’s society have become more and more subjected to be “perfect.” Image is a big deal for women, with all the other ad’s and how women are portrayed in everyday ways. PeTa is known to stop the mistreatment of animals. Also, to stop the raising of animals to be processed for their meat. But, as we see it, young girls are being raised in a society in where being perfect is to wear little or no clothing, having hair and make-up always done and to come off as sexually active, when we all know, that is not the way of being perfect. Yet, PeTA solicits women by putting Pamela Anderson as their model, and expect women to look at this and not feel bad about themselves. Then, to stop eating meat and begin being a vegetarian, then maybe women would have a chance to look like that. PeTA, do you really think of women as cows, and have to section off parts of the body? Women should feel sexy and confident in their own way. Women should not be subjected and obligated to go vegetarian only because the ad shows what “sexy” is supposed to be.

Text In this particular ad, the text says “ALL ANIMALS HAVE THE SAME PARTS,” and clearly, the Ms. Anderson’s body is sectioned off. It is implying that animals and people are exactly alike. Though when I read in an article that went along with this ad picture it states, “...and point out the similarities between humans and animals.” This proves that they are NOT exactly alike. But, it is okay to section off women’s bodies to find out which part is good enough. Another text selection says, “HAVE A HEART, GO VEGETARIAN,” which implies that if you don’t go vegetarian, you don’t have a heart. Though when thinking about it, the creators did not think about how this would affect society’s men and women. Men, thinking women are sexy with close to nothing on, and sitting in a provocative way, and has focus on her body, chest, and face, although the text is clearly seen. As with women, the body is sectioned off to show how many different flaws you can actually have and has an emotional appeal when women strive to look like women in ad’s.

Conclusion Though there are many different ways to look at this ad, men and women are affected. Men see it as an easy way to see women and get the image that all women must be thin, blonde and wearing a bikini to be sexy. While women have the image of sectioning off their bodies, and thinking they have to be thin, and wear close to nothing to be sexy. If on the ad it says “HAVE A HEART, GO VEGETARIAN,” have a heart and not portray women as a sex symbol, and try to mentally force an audience to go vegetarian. Raising people’s hopes, is false advertising.
Works Cited
"Pamela Anderson Shows That All Animals Have the Same Parts." PeTA. N.p., n.d. Web. 13 Sept. 2011. .
"Pamela Anderson." Wikipedia The Free Encyclopedia. N.p., n.d. Web. 13 Sept. 2011. .