...engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as “digital advertising”, a form of advertising where businesses implement internet technologies to present promotional advertisement to consumers, digital advertising also includes brand messages presented through social media networking, online advertising on search engines, as well as banner advertising on mobile and website. (Andrew 2010). When it comes to advertising expenditure, digital platforms offer a greater opportunity, timeliness, and relevance to achieve greater understanding to advertising expenditure. This essay will be discussing how advertisers accommodate the trending in digital development and how to engage with the potential consumer in digital ages through three components. First of all, advertising on social media networking perhaps is an essential for advertisers to engage with as social media has been heavily using among young consumers. Second of all, the concept of “over the top” has upended the traditional television advertising by delivering video content via the internet and without a multiple system operator being involved. Third of all, search advertising can be an alternative method to approach consumer as...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...Do you ever wonder why you buy something you don’t need? In a January 1963 an advertisement for the SONY Corporation, the advertisers are attempting to make a small portable TV popular to consumers. The ad ran in a magazine called High Fidelity. This meant SONY could target consumers that were interested in staying current with the latest technology in electronics. In this ad from High Fidelity magazine, January 1963, the advertisers try to persuade the audience to buy this product by appealing to ethos with quality of the television, logos with the practicality of using this television, and pathos with using the appeal to personal satisfaction. The ethos of this advertisement is to assure the best quality to consumers. The consumer wants to feel this product is worth the price they will be paying. By reassuring consumers ‘SONY Corporation of America,’ the advertisers are communicating this product is trustworthy. It states convincingly, the quality is “…so obviously superior that all other sets pale in comparison” ("The TV of," 1963). This ad gives consumers details of the technology used to make this TV an exceptional TV. The ad addresses how a TV is only as good as the TV’s picture and goes on to say “…the inherent superiority of Micro-TV with 70® tube deflection and special SONY-developed phosphors must be seen to be appreciated” ("The TV of," 1963). Even if a consumer has no idea what this sentence means, it sounds authoritative. Adding the “research makes the difference”...
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...Paint has created the perfect paint for families with young children. This new paint is specially formulated to help parents avoid the hefty cost of repainting when their young artists decide to use the living room wall as a canvas. Olympic ONE is the paint that will allow families to avoid the hassle and the huge cost of repainting. Olympic Paint launched a very successful ad that uses the Emotional Appeal, the Slogan/Loaded Word and the Endorsement/Credibility persuasive techniques to convince consumers to buy their paint. The first persuasive technique that is used in this advertisement is the Emotional Appeal technique. The image shows a baby drawing on a household wall using markers of different colors. The image of the baby will immediately spark an emotional reaction from the parent/consumer. This type of imagery is used in advertisements because is proven to create positive, upbeat feelings in consumers. The advertiser intends for these positive feelings to be transferred to the advertised product. In turn, this will help convince the consumer to purchase the item. Besides the use of imagery, this ad also makes use of select wording as a way to appeal to the consumer. The second persuasive technique that was implemented in this advertisement is that of the Slogan/Loaded Word technique. With this technique, the advertiser utilizes carefully selected words or phrases that will leave an impact on the consumer. The slogan, “Not Just Guaranteed for Life, Guaranteed...
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...10 September 2013 Eco-Defense Is the defense of trees equivalent to the defense of our families? Edward Abbey would have you think this to be true. In his speech Eco-Defense, he begins by making the reader feel threatened and ignites a need to put up some kind of defense. For example, in the first sentence he poses the scenario “If a stranger batters your door down with an axe, threatens your family and yourself with deadly weapons, and proceeds to loot your home of whatever he wants” (344 Abbey) it is a crime, which connects with the reader on a deeper and more emotional level. This, however, is not the main point of Abbey’s speech. He attempts to bring the readers to arms to save the forests and trees, but he does so in an unconventional way that could have dire consequences. Abbey was born in 1927 and lived in Pennsylvania until he joined the army after graduating high school. He grew up during the depression, which caused his family to be on the brink of poverty. Ironically, his father worked as a lumberjack when Abbey was a child. Growing up during the depression and watching his father work as a lumber jack could have helped spur on his desire to save the wilderness. He feels so passionately about his cause that the reader should question what ignited that passion to begin with. As a child, he was probably taught to save resources at all costs, but as an adult realized the resources he should be saving are the natural ones. As well-meaning as Abbey is, it is hard...
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...subject matter been explored and explained thoroughly? Do you have questions about what is going on in any of the sections? What sections need more development? Did the author use any good argument strategies (induction, deduction, argument by authority, statistics, etc)? Name one. Did the author use any fallacious logic or shady techniques (post hoc, ad hominem, hasty generalizations)? If so, where? Does the author use an effective introduction? What is it? Does the introduction grab your interest? Does it set up the rest of the paper? Is there a creative technique that the author could add to make his or her introduction livelier? Does the author use an effective conclusion strategy? What is it? Does it bring the paper to a satisfactory conclusion? ORGANIZATION Does the body of the paper follow the organization suggested by the introduction? Does each body paragraph have a topic sentence or unifying idea? Could you underline each one? If you had to go back to outline this paper, could you? Does the paper have smooth transitions from paragraph to paragraph? Does the essay flow...
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...Rhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: "Let your beauty be seen.” While looking at this headline from a modern prospective, one might find such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. The 50’s can be regarded as one of the happiest decades in American history, it was the end of World War two and the economy was expanding to a global standard. There were two forms of advertising in the 50’s era, pathos and logos. Looking at it from the 50’s perspective, the housewife wants to use this product to look appealing to her husband because in that time the women stayed at home and looked after the home while the men worked. In this ad, Palmolive targets the growing population of suburban women and uses rhetorical strategies that will appeal to emotion and logic. The primary focus of the ad is Palmolive’s appeal to emotion. The depiction of the housewife looking very beautiful with a flawless complexion and the doting husband apparently hanging on her shoulder admiring her beautiful complexion suggests that with this product you “too” can have an adoring husband admiring your new flawless complexion when you use Palmolive soap. In the text of the ad, it states how Palmolive’s beauty plan brings exciting...
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...Devry Phil 447 Final Exam IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-Phil-447-Final-Exam-0404044480.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question Page 1 Question 1.1. (TCO 1) "Thinking about thinking" is the definition of what? (Points : 4) Development of arguments Measure of good sense Development of critical skills Writing for clarity Critical thinking Question 2.2. (TCO 1, 2, 4) What is the principle concern when handling an issue? (Points : 4) Whether a given claim is true or not Whether the claim at issue attaches to the conclusion or not Whether the claim at issue is clearly understood Whether the claim is not ambiguous Whether the claim at issue is open for discussion and resolution Question 3.3. (TCO 1, 2, 3) What are the two conditions needed for a premise to offer support for a conclusion? (Points : 4) It is ethical and justifies an action It provides knowledge and defines terms It provides reasons and analyzes data It specifies what caused something and how it works It is true and relevant to the conclusion Question 4.4. (TCOs 2, 3) For inductive arguments, how do we measure their quality as stronger or weaker? (Points : 4) Based on how much support their premises provide for the conclusion Based on requiring little translation into syllogistic form Based on their appearing in a standard form Based on the clear...
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...to write four essays that have stressed the course competencies of subject matter knowledge, writing process knowledge, rhetorical knowledge, genre knowledge, discourse community knowledge, and meta-cognition. Through the process of drafting, editing, and revising three out of the four papers, I think I have been effectively able to absorb three of those course competencies; subject matter knowledge, rhetorical knowledge, and writing process knowledge. The first paper I was assigned to write for Writing 102 was a literacy narrative. For this paper, I was told to write about a past experience that helped influence my current writing and reading qualities. The core competencies that were involved in this essay were writing process knowledge and subject matter knowledge. I used writing process knowledge when I was told to generate ideas for my essay. I began by thinking of five possible ideas and from there I created a brainstorming web out of the two topics I thought would be the most interesting. Shortly after starting, I realized I could only build an effective brainstorming web from one idea. I decided to use the first time I forgot my lines in a play as my main idea for the essay. After I completed the brainstorming web and finished taking notes on what I remembered from the incident I started to follow the writing process that consisted of prewriting, drafting, and revising. Subject matter knowledge, which was the other core competency, was used in this essay when I began the...
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...Lecture 2 Investigative Essay: Anti-Communist Propaganda Part of the Cold War was fighting communism at home in the United States. As we’ve discussed in class, much of the anti-communism sentiment was fanned into a flame of hysteria. Much of what fanned these flames was propaganda distributed by the government and other organizations. This propaganda grossly exaggerated the threat of communism by using images and inflated language. For this essay, choose one of the posters or pieces of propaganda found at the following websites and write an analysis of it. For your analysis be sure to include what piece you are writing about, what kinds of images or language does it use, and how it uses images and language to manipulate fear toward communism. How does this piece of propaganda exaggerate the threat of communism in the country. The essay is worth 25 points and is due on Monday February 9. The essay should be at least a page to a page and a half long and written in essay format. Use the following websites for your search. They are also up on moodle. The Red Menace: 15 Vintage Anti-Communist Ads & Propaganda: http://weburbanist.com/2013/06/12/the-red-menace-15-vintage-anti-communist-ads-propaganda/ The Red Menace: Anti-Communist Propaganda of the Cold War http://www.kuriositas.com/2013/10/the-red-menace-anti-communist.html Writing in an Essay Format: Since this class is part of the writing requirements for your general education core, writing will be an essential...
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...Essay #2: Critical Response of an Image 15% of final grade 3-4 pages, double-spaced Far from being a passive mirror of society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class discussion...
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...CHAPTER 5 – Writing to reflect * Writer is OBSERVER * Kinds of documents: Memoir, photo essays, short stories, literacy narratives, reflective essays * HOW TO WRITE: * Find a conversation and Listen in: Explore ur experience -> Ask questions abt promising subjects -> Conduct an observation * Reflect on Your Subject: Examine ur subject ( explore processes, consider implications, examine similarities and differences, trace causes and effects, consider value, identify challenges and difficulties, reflect on ur experience ) -> Collect detail ( compare ur subject with something else, discuss ur ideas) -> Find significance * Prepare a draft: Convey your main idea (P137)-> Tell a story ( Setting, character, plot, conflict, climax, resolution, point of view) -> Go into detail -> Choose your point of view (third-person pronouns or first-person pronouns) -> Consider genre and design (readable font, double –spacing, using illustrations) -> Frame your reflections (Organization, Introduction and Conclusion) * Review and Improve ur draft: Ensure that ur main idea is clear -> Examine the presentation of ur observations -> Review dialogue -> Show, don’t tell. CHAPTER 6 – Writing to inform * Writer is REPORTER. * Kinds of documents: Brochures, Websites, Articles, Profiles, Informative essays. * HOW TO WRITE: * Find a conversation and Listen in: Explore ur interests (Personal interests and hobbies, Academics...
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