...taxes on new vehicles, better information on pollution levels and congestion and congestion free or congestion zone areas. With all these polices, the positives are always shadowed by the negatives. These polices will be aimed to revert people to using public transport such as the trains and buses instead of using there car to commute One way of reducing the level of congestion on UK roads is argued in extract C lines two to seven where by it highlights the solution of increasing taxes on petrol and charging per mile on road tax. As the population of the U.K has also been increasing over the last 40 years at an impressive rate, the number of cars registered has also been on the rise. In 2000 27.2 million cars were registered on UK roads and compared to today a total of 31.7 million. Due to an increase of over 4 million, this has resulted in a substantial increase in the number of vehicles on the road increasing congestion levels. By increasing the level of tax on petrol and diesel, it would put of buyers for filling up there cars and would resort to public transport that would be more cost effective. This would help to reduce the amount of cars on the road adding congestion in towns and cities as well as pollution levels. Unfortunately, it would be extremely hard to get the desired effect that this police brings. Due to petrol being an inelastic good, even...
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...Green Car Rental Feasibility Study: Hydrogen Vehicles Student Name COMM/215 Month DD, YYYY Faculty Name Green Car Rental Feasibility Study: Hydrogen Vehicles Introduction Obtaining a fleet of alternate fuel vehicles 5 years ago, proved to be a very good decision for the company. There is a growing trend across America to use alternative fuel sources. Americans are more eco-friendly, and looking for transportation options that can save them money as well as become more environmentally conscious. Based on this demand, many car manufacturers are now developing and producing more energy efficient vehicles. Firmly established as a leader in our industry, Green Car Rental entered the alternate fuel vehicle market, in response to the desires expressed by its customers. Based on our award winning success with alternative fuel vehicles, and the growing consumer demand for even more efficient, reduced emission vehicles, Green Car Rental Company intends to demonstrate the feasibility, and lead the rental car industry again by adding hydrogen fuel cell vehicles to our fleet. Product Information Hydrogen is a simple and plentiful, odorless, and colorless gas (H2) derived from gas fields. It is an abundant resource for fuel once processed. Manufacturers from BMW to Toyota have been developing numerous strategies to utilize hydrogen to power vehicles. Aside from CNG (compressed natural gas), LNG, and a host of other alternative fuel resources, hydrogen although expensive to...
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...rates, and the rate of inflation. Businesses will be more encouraged to expand and take risks when economic conditions are right, e.g. low interest rates and rising demand. However can it be shown that the recent slump in economic activity in the UK was actually beneficial to some companies? In a strong economy, nearly all businesses enjoy greater prosperity. Disposable income is high, unemployment is low and consumer confidence prompts people to pump their money back into the economy through the purchase of essential and nonessential goods and services. The impact of a strong economy on a business is two-fold: as business increases, so too does the need to keep pace with demand. Hiring additional employees, expanding retail space or adding new product lines, may do this. While this may be viewed as a positive, the downside is that if the economy starts to falter, many businesses find themselves overextended, which can result in mass layoffs and business failures. An example of this recently in the UK was Habitat, a furniture shop that was the final word in tasteful décor. Which heightened from the 60’s through to the 00’s, finally dying a death as all but three of it stores entered...
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... c. Social Media 11 d. Maintaining Online Customer Satisfaction 12 e. E-Commerce Solutions 13 f. Sitemap App. D g. Website Mock-ups App. E h. Web Development and Maintenance Budget 13 VII. International Consideration 15 VIII. Marketing Strategy 15 a. Product 15 b. Price 15 c. Place 16 d. Promotion 16 IX. Short and Long Term Projections 16 X. Conclusion 16 ABSTRACT This paper will outline the viability and marketing...
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...James Howard Kunstler, American author, and social critic gave his thoughts on American urbanism in his TedTalk addressed: How Bad Architecture Wrecked Cities. He stated that there is an “immense ugliness” in our everyday environments and argues that we’re going to have to start innovating and getting back to our roots if we would like to continue civilization in America. He believes that our society’s suburban sprawl is the “greatest misallocation of resources in the history of the world.” The industrial design of our suburban landscapes lack a sense of place. Kunstler argues our landscapes lack a sense of place; places that are meaningful quality and character (Kunstler). This can all be re-modified with how we mold our space with buildings in particular. Kunstler’s informative speech begs the question: how can we make places that are worth caring about again? The main problem with our society’s architecture is the degradation of the “public realm”. The public realm in the United States consists of two entities: its dwelling areas of civilization and our civic life (Kunstler). When the public realm is destroyed or tarnished, the well-being of public life is taken down with it. We no longer have the cathedral plazas or market squares of older cultures. Some of that has to do with the fact that our country was in constant expansion for quite a while when our nation was young and developing in my opinion. Our body of culture is argued to have stopped post World War II. Our...
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...person will continue drinking, which can lead to alcohol poisoning. Therefore I do believe the drinks are as dangerous as the critics claim. The problem due to high level of caffeine is mixing alcohol with caffeine, has been linked to excessive consumption and alcohol poisoning, irresponsible behavior and drunk driving. There are growing number of student who are intoxicated and other young people are landing in hospital emergency rooms, some with serious alcohol positioning due to consume Joose and Four Loko. For example, the New Jersey student who showed up in a local hospital with a blood alcohol level of 0.4 after drinking three cans of Four Loko and several shots of tequila in an hour where the student had a legal limit for driving a car at least 4 times. The problem due to labeling and marketing is where the product made of fruit flavors and package in bright colours. This product designing with colourful packaging of the beverages and the fact that they come in flavors like watermelon, blue raspberry and lemon-lime. Alcoholic drink design in this way will lead to people misunderstand that the product is soft drink, but actually not. Senator Schumer charged that the beverages are...
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...introduced the tremendously successful Model T in 1908 and by 1923 was producing more than half of all U.S. automotive vehicles. Through the Lincoln Motor Company, Ford produced luxury Lincolns and Continentals. After years of declining sales, the Model T was succeeded by the Model A in 1927 other companies such as General Motors took the opportunity to make an advance into Ford's dominance. The company was reincorporated in 1919, with Ford and his family acquiring full ownership Henry's son Edsel served as president 1919-1943 and Henry's grandson Henry Ford II led the company 1945–1979, reviving its fortunes considerably. Its stock was first publicly traded in 1956. Ford acquired the British automaker Jaguar in 1989 -1990, bought the rental car company Hertz Corp. in 1994, and purchased the automobile division of Volvo in 1999. Later acquisitions included Aston Martin and the Land Rover brand of sport utility vehicles. Ford also owns a significant share of the Mazda Motor Corporation because of financial struggles at the beginning of the 21st century, the company sold off Aston Martin in 2007 and both Jaguar and Land Rover in 2008. Faced with an overwhelmingly complex situation, Alan Mulally was brought in as Ford Motor Company's new president and CEO. As diverse global dynamics confront the company and pressures continue to build, he has the challenging task of improving Ford's brand image and returning the company to profitability. Mulally was named the President and CEO of...
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...1. Introduction Internationalization of businesses has become a common practice in the global market. This paper considers marketing strategy of Mulberry Company that intends to venture in to the Chinese market. Roger Saul with his mother founded this company in 1971 and later opened a factory in Somerset, England in 19731. The company begun as a British lifestyle brand well known for its leather products, including binocular bags, women’s wear, men’s wear, and footwear. The company has managed to open stores throughout the UK and in different foreign markets, such as Australia and the United States. In England, the company hired youths as trainees and later gave them a chance as employees. Mulberry has grown in number of employees, profitability, diversification, and assets. This report provides an analysis of the Chinese market in relation to the parent Mulberry Company to provide strategies for market entry. 2. International expansion strategies 2.2. Macro environment issues 2.2.1. Political environment The political environment has various characteristics, such as taxation, internal relations, spending of the industry, and the stability of the government. The government of the republic of China is stable and offers much support for foreign investment to attract overseas investors. Taxation of foreign businesses in the country is not high because of their efforts to support foreign investment3. There are, however, regulations since the country is a member of...
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...Change in General Motors Tina L. Wilderman MGT435 - Organizational Change Professor Robert Vega 02/14/2011 Change In General Motors General Motors Corporation was founded in 1902 and has produced nearly 450 million vehicles globally since their inception. The automobile giant has operations in nearly every country in the world. Up until the past decade, GM was enjoying rapidly growing sales and revenues. However, with the recent economic downturn, the challenge has been to capture and sustain their market share while adding to their bottom line. During the global economic crisis, management is left no choice but to make critical decisions that will enable their corporations to endure. Widespread change is necessary and was needed to all functions of GM’s business, including management style, structure, wages, branding, marketing, and technology. The automobile industry employs nearly ten percent, or one out of ten, of the nation’s labor force. GM is one of the largest purchasers of U.S. steel, iron, aluminum, copper, plastics, rubber, electronics, and computer chips. So, in essence, the survival of many other American businesses relies on the survival of GM. If GM doesn’t make some essential changes to start realizing profits, many of their suppliers will suffer the same inevitable fate. According to the Auto Interiors Conference, U.S. auto sales for all foreign and domestic manufacturers have declined by more than 30%, which is the largest decline in...
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...| | |Human Resource Management | | | | | | | |Submitted to | |Prof. A Srinivasa Rao | | | Contents INTRODUCTION 2 DOWNSIZING 3 RESTRUCTURING 4 PRIMARY ISSUES 5 How to Downsize Effectively 5 COMPANY BACKGROUND 8 PRIMARY ISSUES - II 9 GENERAL MOTORS: RESTRUCTURING 10 RECOMMENDATIONS 14 CONCLUSION 15 REFERENCES 16 INTRODUCTION Over the past eight years, our country has experienced a whirlwind of economic slowdown that has led to the restructuring of the way companies do business today. Gone are the days when corporate mergers, acquisition, downsizing, and restructuring were few and far in between. The economic slowdown coupled with ongoing economic uncertainty has led many companies to adjust their organizational operations to a new level of efficiency. Words such as downsizing, rightsizing...
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...|Counting Our Blessings | |Organizational Re-Structure of General Motors | |Behavior in Organizations | Outline I. Introduction II. Definition a. Downsizing b. Restructuring III. Primary Issues (Part One) a. How to Downsize Effectively IV. Company Background V. Primary Issues (Part Two) a. General Motors: Restructuring VI. Conclusion VII. References Introduction Over the past eight years, our country has experienced a whirlwind of economic slowdown that has led to the restructuring of the way companies do business today. Gone are the days when corporate merger, acquisition, downsizing, and restructuring were few and far in between. The economic slowdown coupled with ongoing economic uncertainty has led many companies to adjust their organizational operations to a new level of efficiency. Words such as downsizing, rightsizing, restructuring, and reengineering are common vocabulary to corporate businesses of today. Other changes are brought on by the globalization of businesses and changes in the industries and markets. Regardless of the reasons, mergers and acquisitions are likely to continue into the next century (Boockholdt & Service, 1997). In this case study...
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...In the current economic market, a company does not necessarily follow that the best chance possible instead to develop the ability to create competitive advantage by understanding the level of fit between their strengths and upcoming opportunities. In some cases, companies can overcome their weaknesses and to achieve attractive opportunities. In the context of current globalization, the opening up, economic exchange - the water cultures is inevitable and risks in the market for small businesses do not. So SWOT analysis will help the enterprises' balance - close - measure - count "correctly before you decide to enter international markets before penetrating international markets. Since SWOT analysis model is a subjective assessment of the data is sorted by the SWOT format as a logical order and easy to understand, easy to present, to discuss and make decisions, which can be used used in any decision-making process is a useful tool for understanding and decision making in any situation for any organization or business. Distribution SWOT process will provide useful information for connecting the resources and capabilities of the company with a competitive environment where companies operate. SWOT model provides a tool for strategic analysis, review and evaluate the position and orientation of a company or of a business plan. SWOT fit and analysis work in groups, are used in business planning, strategy development, competitor evaluation, marketing, product development and...
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...WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 CJ’S AUTO BODY Internet Business Expansion Strategy Angie M. Roman WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 This report outlines the business expansion strategy for CJ’s Auto Body in Lewisburg, Ohio. The company was founded in 2004 at its present location in Lewisburg. The company currently has a very limited online presence with no products available for purchase and only one page; there are no active links or details of the business showing. This marketing strategy is targeted at increasing1 the customer base through targeted advertising and new product sales. Viability of Product or Service. CJ’s Auto Body is primarily a service provider and not an online retailer or “brick and mortar” store. The Company would greatly benefit by having an online presence. The Company does not have a very strong on-line foothold and has dedicated very few resources towards marketing; primarily the business is sustained locally by word of mouth. Increasing the online presence will allow the Company to better compete with similar service providers in the Indianapolis and surrounding areas. “Super Cool Media” recently published an article that said a website can generate revenue increases of 5% to 40%. A 5% increase in revenue would easily cover the cost of creating a stronger web presence. One major factor included in this revenue increase and expanded web presence is the customers’ ability to find CJ’s on-line...
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...approach to determining and eliminating waste through continuous improvement, flowing the merchandise at the pull of the client in pursuit of perfection. The idea of lean management was developed for maximizing the resource utilization through reduction of waste, and eventually lean was developed in response to the unsteady and ever-competitive business organisations. For organisations to face major challenges and competition can be attributed to the dynamic and fluctuating business environments. In order to survive all organizations whether production or service based ultimately depend upon their ability to consistently and incessantly address these fluctuating business environmental changes for enhancing the merchandise value. Therefore value-adding processes are critical to attain this perfection; therefore implementing...
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...Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914. Ford is the second-largest U.S.-based automaker and the fifth largest in the world based on 2010 vehicle sales. At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In 2008, Ford produced 5.532 million automobiles. And employed about 213,000 employees at around 90 plants and facilities worldwide. Competition Factor Between the 20th century 80s to 90s, the growth of automobile industry is very slow, and many American companies try to use discount and some preferential policy to attract customers. At the same time, more and more Japanese cars were preferred by customer cause of their high quality and attractive price, like Honda, Toyota and Nissan. Compared with Ford, Japanese cars used higher technology and control the price at the same time. So how to prevent it? Before the umbrella break, Ford should...
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