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Adidas Case Study

In: Business and Management

Submitted By benz00
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CASE STUDY

No. 2

TITLE

Adidas Case Study

Submitted by:

Sherraire Joy H. Aguinaldo

Subject:

Principles of Management

Section:

BSA 3-1

Time & day:

11:00 AM – 2:00 PM; Wednesday

Problems:

1. What will Adidas do to engage with young consumers across the globe?

2. How will the firm balance its marketing mix?

3. What are the plans in achieving the key goals or objectives they had set?

4. How will they promote their product in the increasingly competitive market?

Alternative Courses of Action (ACA)

1. Use innovative marketing strategies.

2. Focus more on the development of the product than advertising it since the company has established a good position in the market.

3. Consider the key factors and focus on the decided marketing mix which is Sports marketing.

4. Develop a new and innovative way in marketing the products by considering the 4P’s in the marketing mix.

5. A plan of action containing the details of marketing strategies.

6. Create a proper strategic management.

7. Usage of traditional method of promotion.

8. New and innovative below-the-line promotion.

SWOT Analysis

ACA1: Use innovative marketing strategies.

|Strength |Weaknesses |Opportunities |Threats |
|1. New and attractive ways in |1. Adaptation of new marketing |1. Sponsorship deals as a way of |1. New entrants that have a |
|promoting the product. |strategies may be slow. |marketing strategies. |competitive pricing. |
|2. More people will have the |2. The implementation may be |2. Exceed customer satisfaction. |2. Existing competitors…...

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