Marketing Management
Assignment – I
Assistant Prof. Nayanjyoti Choudhury

Topic – Cab Services

Submitted by:-

Group No. 1

Abhay Chhawchharia
Rahul Gupta
Neha Chaudhury
Seldin M Sangma
Tejash Phukan

Acknowledgement

We would like to first acknowledge our Assistant Professor Nayanjyoti Choudhury for giving us this opportunity to undergo a research on “Cab Services” under his guidance.

Secondly we would like thank the local cab service providers for their valuable inputs and raw resources. The management was of extreme help.

Also, we would like to thank our friends and colleagues for giving us their full support towards this research.

And last but not the least; we would like to thank our classmates for motivating us towards this research.

Introduction

Cities are oversaturated, on one hand most of the population is concentrated in large cities. In 2030 more than 80% of the population will live in urban areas, on the other hands mobility needs of the modern population are growing continuously. While urban demand for trips is growing constantly, supply is limited, and must be optimized, not increased.

Well planned, efficiently operated and cost effective transportation users, especially in urban environment, where a good optimization of infrastructure is needed. People are shifting their trips from private to public vehicles, increasing the public transport share importantly. The most used public transport is “CAB SERVICES”.

What are CAB SERVICES ?

A Cab means a motor car or a maxi cab, or any vehicle constructed or adapted to carry passengers, excluding the driver, for hire or reward. The service here is the comfort, ease and experience of the passenger while travelling.

Some of the CAB SERVICES Company in Guwahati are:-

1) OlA CAB:- (App based) 2) My Taxi:- Bhangagarh Flyover 3) Prime CAB:- Beltola charali , Megha Plaza 4) Green CAB:- Beltola Bazar 5) Pristine CAB :- Six Mile

Features & Needs Analysis

1) Feature – Phone and SMS booking
Cab service can be booked through Phone calls and SMS.
Need – This helps the customer to save time, and gives proper info and confirmation of the booking. Customers can also register their phone numbers with cab services for future assistance and ease of booking.

2) Feature – App and Online Booking
Today, most cab services offer booking through their website and also through mobile applications on Android.
Need – When booked through apps and online services, cab services often offer customers - credit point, recharge coupons, discount rates and much more. The mode of booking through apps is much faster and easier than any other. Also, customers get to experience a little bit of – “Sense of Technological Advancement”.

3) Feature – GPS facilities on Apps
Most cab services have the option of GPS on their Android apps. With the help of Google maps, passengers can now actually see where they exactly are.
Need - This gives the passenger a complete idea of travel route, the cab driver is taking. This feature helps to increase the safety of the passenger and also makes him/her feel secure.

4) Feature – Emergency Contact Numbers
Due to various earlier incidents, Cab Servicers today provide the necessary phone no. in their cars. For e.g.:- phone no. of the manager or any high level authority of the company and all the emergency phone no. that is ambulance, police station, fire station so that if the customer wants to contact anyone of them during their transportation, they can easily contact them.
Need – This again increases the safety and security of the passenger. And also, the passengers can make queries about the cab driver instantly, if he/she is not feeling secure.

5) Feature – Presentation Skills
Much emphasis are been given today towards the behavior and presentation of cab drivers. Cab services are developing the skills of their drivers’ presentation, behavior and work, i.e. by helping their passengers with their luggage, asking them to put on their seat belts and on top of all – Greeting them with a Smile.
Need - This helps the customer experience a comfortable ride and not feel awkward. And most of all, this makes the passenger feel Important, Respected and also Classy. This also helps to Break-The-Ice between the driver and passenger.

6) Feature – Hygiene
Most Cab Services provide wet tissues, sanitizers, water bottles etc. as complimentary, during the travel.
Need - This satisfies the passenger’s want of having a clean and fresh experience of the trip. It helps to maintain a level of hygiene and cleanliness for the passengers both physically and psychologically.

7) Feature – Entertainment
A no. of Cab Services offer mini house entertainment experiences such as Collections of Music and Videos, Wi-Fi etc.
Need – Passengers can have a soothing travel experience and not have to experience the outside noise. On-the-Go people can access the Wi-Fi and stay updated and connected to the internet.

8) Feature – Women Cab Drivers
Now –a-days many cab services provide the option of women cab drivers. Separate Phone numbers are displayed for this option.
Need – If the passenger wants, they can opt for a woman cab driver. This helps the girls and ladies to travel during night without any fear. The passengers in turn fell safe and secure.

9) Feature – Health
Cab services provide First-Aid boxes in their cabs. They also link up with various hospitals of different areas, for cases of emergency.
Need – This feature satisfies the need of a feeling of health insurance, during the travel. If any health related emergency, such as strokes, heart attacks etc. occur; cabs are instantly directed to rush towards the nearest hospital they are linked with.

Appendix

* Research papers on Uber and Ola cab services.

* Green Cabs website.

* Surveyed from friends and family.