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Advance Medical Tech. Corp. Case Study

In: Business and Management

Submitted By jastine1109
Words 2630
Pages 11
I.INTRODUCTION
Experiencing low cost traditional surgical procedures, Advanced Medical Technology Corporation (AMT) wants to broadcast this tagline by manufacturing well designed medical instrument based on a massive researching.
Taking into account the efforts and allowances spilled by AMT on its research and development aspect, and in invading new markets, it is not unexpected that it had gained an extraordinary growth and rapid expansion of its sales force for just a few years of being established. Like any other companies who were in their infancy/growth stage, it is a normal thing to put the best shoe forward in order to gain an A+ mark.
But the aggressiveness nature of the decisions made by Peter Haskins, president of the AMT, had, to the conclusion of some lenders, contributed to several tribulations that impede the continuous growth of the company. Though AMT had gained extraordinary growth through their well done researches, it tends to risk its financial aspect by exhausting too much fund just to develop and produce its product. Its mismanagement of its assets had made potential creditors to deny its loan requests.
These facts had led to the perfection of this study. It aimed to analyze the problems faced by the company, the cause of these problems and how the company will trounce these problems.

II. EXECUTIVE SUMMARY
Advance Medical Technology Corporation (AMT) developed, manufactured and sold scientific medical instruments, needles, and catheters that allowed rapid and less invasive access to a number of different organs and vessels. These products represented an alternative to traditional surgical procedures and allowed an analysis or corrective treatment with less risk and trauma and at lower cost. An example of the products was catheters that could be introduced into a blood vessel and then manipulated through partially closed arteries or...

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