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Advance Placement

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Course code Course title Type of course Level of course Department in charge Year of study Semester Number of credits Lecturer Email of the lecturer Prerequisites Form of studies Teaching language

GRAV009 Advanced Topics in International Marketing Compulsory Graduate Graduate school 1 2 st nd

6 ECTS; 36 hours of class work, 126 hours of self-study Prof. Dr. Hemant Merchant Marketing, International Marketing; Programme requirements (pre-reading) Consecutive (Evenings & Online) English

COURSE ANNOTATION This course is designed to facilitate a more “applied/practical” understanding of contemporary issues facing companies who market (or intend to market) their products/services across national boundaries. The course focuses on real-life challenges that companies encounter in the context of their international marketing function (broadly defined). In general, these challenges relate to identifying, evaluating, and making tradeoffs across national, organizational, and personal contexts. Thus, we will discuss formulation- and implementation-related challenges as well as generate solutions to ‘international marketing’ dilemmas.

COURSE LEARNING OUTCOMES Learning Methods: Case discussion; Role plays; Mini-debates; Mini-lectures Assessment methods: Class participation; Case presentation; Final exam CLO1. Understand the international marketing environment; Contemplate and analyze international marketing opportunities. CLO2. Gain an understanding of international marketing effort related to the market entry and marketing mix strategies CLO3. Identify, interpret and evaluate information sources related to multinational marketing with the emphasis on information technologies (Internet). CLO4. Understand the principles of global retail management, such as site location, environmental impacts on retail planning and execution, global sourcing,...

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