Premium Essay

Advantages and Disadvantages of Using Facebook

In: English and Literature

Submitted By julahromero
Words 1889
Pages 8
Nature and Importance of the Study
Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. These changes are the focus of the emerging field of techno self-studies.
Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).
Facebook is the most popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. It can also make it easy for you to connect and share with your family and friends…...

Similar Documents

Free Essay


...The advantages and disadvantages of using Facebook. Facebook is the most popular social networking of the time.The popularity of Facebook is increasing so much that soon it will reach 1 billion members.Many people out passes most of their time on Facebook.There are many advantages and disadvantages of using Facebook.So,I have decided to discuss about this advantages and disadvantages of using Facebook. On the positive side,Facebook is free and it's one the best medium for communication. With Facebook we can connect to any type of people from anywhere in the world because almost every people around the world use Facebook. Facebook is best for finding old friends .When a friend goes away to another place we often don't get the chance to communicate with him or her.But now Facebook gives us the opportunity to communicate with any of our old friend.We can share our feelings and thoughts with others.Facebook Fan pages.groups,events etc are getting popular day by day.We can use these Fan pages for promotional activities.Students can use Facebook for group study by creating a group only for studying.There we can share information about our projects,home work,exams etc.Further more we can chat with friends by Facebook chat.Facebook has online games really popular and addicting.There are millions of people who uses Facebook only for playing games with their friends. On the negative side Facebook is addicting !It is addicting which often kill ours valuable time.Using Facebook for......

Words: 360 - Pages: 2

Premium Essay


...Facebook for Advertising Facebook for Advertising 2011 Marketing Research 8/16/2011 2011 Marketing Research 8/16/2011 Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 | Management Issue As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to sell a good or a service. Being a small business promotion is important to get the product out there, however finding cheap and easy ways to do so isn’t always easy. So why not take to social networking as a form of promotion? And when the decision is made to do so, how do is it done in the most effective way? The questions above are just some of the questions that come up when looking into advertising a business on Facebook. This topic has been chosen as the BEP group is using Facebook as and advertising medium, part aren’t quite sure if it is being used in the most effective way. The Market Research Topic Issue/problem: How can Facebook best be used as a promotional tool? In order to answer the question a......

Words: 3062 - Pages: 13

Premium Essay


...from using a much intervened on-line social network. One of the most famous on-line social networks at this 21th century is Facebook. The Facebook was first intervening in 2006 by the founder, Mark Zukerberg, altogether with his fellow college roommates and student Eduardo Saverin, Dustin Moskovitz and Christ Huges. At first, Facebook is used for educational reason and the users are commonly a college student. As a year passed, the Facebook features become more advance and becoming well known to the public. End of the year 2007, the number of the registered users had been reached to 30 million, becoming the one of the largest social-networking site for the educational focus (Sarah P, 2007). Facebook describe itself as a social utility intended to help people communicate more efficiently with friends, family, but the same might be said of email, text messaging or even the telephone (Anne McCalard, 2008). Research done by Back M. D et al., (2010), says that the Facebook profiles are actually reflects someone actual personality and not simply a self idealization. The research then supported by the investigation on personality traits over the Five-Factor Model of personality relates to Facebook use (John, Naumann, & Soto, 2008). People were saying that Facebook give a lot advantage to the user, because they will know more people through this kind of systems, express their thought and feeling freely, and much more. But beside that, Facebook also have several disadvantages. ...

Words: 1476 - Pages: 6

Premium Essay

Advantages and Disadvantages of Social Media in Searching for a Job

...The Advantages and Disadvantages of Social Media in a Job Search Executive Summary In recent years, the amount of people with access to the internet has grown immensely. This has caused an enormous boom in people using social media. Social media sites like Facebook and Twitter can be used to connect with friends, but also make connections with professionals and other people that give you job opportunities. While Facebook and Twitter are used by a small portion of job recruiters, LinkedIn is by far the top social media site to find a job. There are some disadvantages to using social media to find a job, but the advantages greatly outweigh the bad. The Advantages and Disadvantages of Social Media in a job search. In 2014, 87% of the population of the United States had internet access, up 7% from 2013. That is over 300 million people that will be able to freely surf the internet (Internet Users, 2014). Many of them have some sort of social media account. These accounts are a great way to meet new people, keep acquainted with old friends, and even search for new sources of employment. There are some disadvantages to using social media sites to find employment, but when used correctly, they can be a great tool to find new jobs. Social Media Sites Finding a job using social media can be a daunting task. With hundreds of different sites to choose from, finding the right one is a very important decision. There are many factors that should go into your......

Words: 1028 - Pages: 5

Free Essay

Carmex Case Study

...Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result. Disadvantages:- * The sample misses the nonusers of Carmex lip balm * Carmex lip balm users who are not Carmex Facebook Likers are not sampled 2(a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? a) On a Facebook brand page, “engagement” measures how active its Facebook audience is with a specific brand......

Words: 691 - Pages: 3

Premium Essay

Global & Amp; Applied Economics

...Course: Bachelor of Business Management (Hons) Password: G54049654 Table of Content 1.0 Introduction on social media -------------------------------------------------------------3 2.1 Explain the meaning of social media---------------------------------------------3 2.2 Provide example of social media------------------------------------------------3 2.3 Explain the usage of social media in global businesses---------------------5 2.0 The advantages and opportunities created by social media------------------------5 3.0 disadvantages of social media----------------------------------------------------------7 4.0 Conclusion--------------------------------------------------------------------------------9 5.0 Reference-------------------------------------------------------------------------------10-11 1.0 Introduction on social media 1.1 Explain the meaning of social media These are so many examples for social media, such as Twitter, Facebook, and Pinterest. Here, that’s sure you heard all these words, you should add it in the lowest on other three website list, and then start from scratch to find. But you know what social media is?? Social media is a kind of online media type, can speed up the steps of the traditional media's dialogue. The latter providing content, but does not allow the readers, the audience and the audience to participate in the development of create or content. Such as all the particularly for......

Words: 2180 - Pages: 9

Free Essay


...Facebook is the most popular social networking of all time. The popularity of Facebook has increased drastically. Within 6 years Facebook has reached 1+ billion users milestone. Nowadays Facebook has become very important part of our life. It is helping us in many ways and also harming us in other ways. In this Article I will give you a very long list of advantages and disadvantages of Facebook. Facebook shirts T SHIRT 2 XL facebook face book Your Face 3 Million Dislike 2XL 2X EXTRA LARGE Current Bid: $8.00 Advantages of Using Facebook # Facebook is free and it's one of the best medium for communication. # With the help of Facebook you can connect to different people from anywhere in the world because almost every people around the world use Facebook . This gives us the opportunity to know more about their custom and tradition,culture, religion etc. # Facebook is best for finding Old friends. When a friend goes away to any other place, we often don't get the chance to communicate with him or her. But now Facebook gives us the opportunity to communicate with our Old friend very easily without any cost. # We can share our feelings an what's happening around in our daily life through Facebook. We can also get feedback from our friends about their reaction toward your feelings. It is the best medium to share your feelings and thoughts with others. # Facebook has good privacy setting which gives you the option to customize according to your wish. # Facebook Fan pages...

Words: 1005 - Pages: 5

Premium Essay

Case Study

...Case: Carmex® (A): Leveraging Facebook for Marketing Research Instructions: 1. Please read the case located at the end of the chapter. 2. Please click on the link above and watch the video. 3. Answer the following questions: Questions: 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? a. Some advantages of an online survey of a cross section of Internet households are lower costs, instant results, instant updates, and better responses. Some disadvantages is that not all households have Internet access, if the survey is sent via email, it may be considered junk mail. Also, some people just fill out the surveys to get the promotional offer and will just fill out anything. b. Facebook: Since it is social media, people get on there for other reasons. Irrespective survey outcome, customer, base in retained. The people that fill out the facebook surveys actually know the products, they aren’t just completing for the free stuff, and the information doesn’t get lost in spam emails. Some disadvantages of surveys are the broad consumer base risk. There are no new consumers as part of the survey. 2 (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? a. On Facebook, “engagement” shows how......

Words: 437 - Pages: 2

Premium Essay

Internet Techniligy

...Marketing, and Security Alicia Cann Dr. Paul Rossman 12/16/12 In this paper, I will evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I will then analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. I will assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. I will research two other businesses that have used Social Media Marketing to their advantage and will discuss how each of these businesses has utilized Social Media Marketing and provide examples with my discussion. I will lastly speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. There are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people......

Words: 2220 - Pages: 9

Premium Essay

Teens Hooked on Facebook

...Disadvantages of Facebook Now it's time to talk about some disadvantages of Facebook. There are some Disadvantages of Facebook beside all these advantages. Some of the main disadvantages are : #. Facebook is Addicting! For some people Facebook could be more addicting than Cigarette!Using Facebook for your need is actually good for us but when we waste most of our valuable time then it becomes harmful. The biggest disadvantages of Facebook is it's addiction which causes many problems, mostly because it kills our precious time. # Fake profile and ID! Fake profile is one of the biggest disadvantage of Facebook. Now it is easier to create fake profile with a stolen picture. People often use fake profile to insult or harass someone they don't like.Teen girls are more vulnerable to these activities. There are news found that many girls are mentally depressed or committed suicide after being harassed in Facebook. # There are plenty of groups and Fan pages out there which are being created to abuse or violate other religion , personalities , nation etc. This kind of racist disgusting activities is not acceptable in a global site like Facebook. Facebook administrator should take necessary steps against all of these abusing groups & pages. # Many Facebook addicted couples are facing conflicts with their Facebook activities and later files for a divorce. According to a recent study, around a third of divorce filing in recent years contained the word "Facebook". The extra......

Words: 487 - Pages: 2

Premium Essay

Health Care

...the favored pass time of many on the internet. The three major social network websites are Facebook, MySpace, and Twitter. These three websites have the same basic purpose to connect to people but, they also have different options for the user. According to Bedford/ St. Martins, “Facebook is now the most popular social media website and one of the fastest-growing sites on the internet.” With Facebook arising in popularity many people are being able to connect with lost friends from their past, many families who live across the country will be able to share the special moments with their friends and family online in Facebook that they normally would not be able to do because of the distance. I have the same issue, I live in Texas and my sister lives in Michigan so the only way she can see pictures and videos of the kids is via Facebook. Even people from different countries are able to keep in touch with their families across the nations and overseas, the Facebook website offers a lot to the users by allowing you to connect with friends and family free of cost for the user. Facebook also offers games, horoscopes, and different activities to the users of the website. The advantages of facebook are you are able to connect to family and friends, you are able to share all your special moments, you can enjoy playing the games, and pass time with all the quizzes. The disadvantages of Facebook are you never know if the face you see on the profile is the person you are communicating......

Words: 886 - Pages: 4

Premium Essay

Bus 508 Assignment 4

...traffic for any product or service is through social media marketing (“What,” 2012, para. 1). Social media is the new way of communication. It has been described as the “catch-all” term (“What,” 2012, para.1) for sites that may provide radically different “social actions” for today’s information. Examples of social media would consist of Facebook and Twitter (“Investor, 2012; “About, 2012). However, many times Google is used as a heavy search engine (“About, n.d.). I particularly use Google on a daily basis for information I may be interested in. Many businesses use different strategies to market their product or business (“What,” 2012, para. 2). I recently learned of a company called Atlanta Hot Yoga (“Atlanta,” n.d.). Surprisingly, upon entering the class, the instructor advised everyone to learn about updates and specials on Twitter and Facebook. Facebook has been defined as a social networking service or website. It has been described as “social utility that connects people with friends and others who work, study and live around them” (“What is Facebook,” 2003-2012, para 1&2; Investor, 2012). It was launched February 2004. Facebook also provides the opportunity to create a “fan base” for the company (Media & Sandilands, 2012, para 2). Twitter is the newest social media. Twitter mission statement has been identified as “bringing people closer to what’s important to them” (Media, & Sandilands, 2012, para 2; “about, 2012)). Twitter has made the......

Words: 2245 - Pages: 9

Premium Essay

Business Communication

...Introduction 2 Facebook 2 Advantages 4 Interaction and connection 4 Economy 4 Disadvantages 5 Wasting time 5 Privacy 5 Conclusion 6 References 7 Introduction The world is becoming smaller thanks to communication technological products. It is playing an increasingly important role in modern society and governs most of the commercial world. Communication technology has really brought a new era to human life and will be the strongest in influence of the future. If we compare the life of people today with that of people before the industrial revolution, it is easy to realize communication technology has improved the quality of people’s life. Communication technology has had deep effects on methods of working, learning and communicating. Facebook is an example of modern communication technology nowadays, and as the rate of progress increases, our world must face both the advantages and disadvantages of this social networking. Facebook Mark Zuckerberg started Facebook as a diversion from his dormitory, but it has turned into something real, something that changes the way people communicate and interact with each other (Grossman, 2011). People from all over the world are being united by Facebook and it is having a huge impact on human life. It has over millions of members connecting with friends every day with new members joining daily. [ (Gonzalez, 2011) ] Advantages When it comes to social networking, Facebook certainly has many advantages......

Words: 1165 - Pages: 5

Free Essay

Healthcare Communication Methods care organizations cannot afford to ignore” (du Pre, 2005). Therefore, we have to make this our top priority task of the day as well as keeping our customers and their trust with us. We need to discuss how we are going to use traditional, electronic, and social media as a communication while going over the HIPAA and other regulations to make sure we are not breaking any laws. We can start by discussing the advantages and disadvantages of using traditional communication method. Traditional communications method means using television, magazines, and newspapers. The good thing about using television as a communication is that we are able to reach our audience worldwide and we are able to show emotions for the audience to see we are taking this unpleasant incident seriously. “TV ads use audio, visuals and actions to convey the message that easily catches the attention of consumers. When messages are conveyed successfully, the ad becomes more credible to the audience” (Fox Marketing, 2013). The down side about TV advertisement is the high cost. Using TV as a communication we will need to hire makeup and hair artist, the whole cast people to handle the operating systems, and a slot for the advertisement. According to Fox Marketing (2013), “TV advertising, a mistake cannot happen. If the script needs to be changed, you will have to re-do the whole shoot and this can be financially draining. Compared to print ads, making changes is a lot cheaper and easier. TV ads......

Words: 1308 - Pages: 6

Free Essay


...1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? A. An online survey of a cross section of Internet households. Advantages: The population from which the sample is drawn is representative of all internet households. So the population includes people aren’t users of lip balm and also users of competing lip balms. Disadvantages: Cost- to sample of internet households is far higher. Many households receiving the survey may not respond. Some people see this as junk mail and delete them without even opening them. Longer time to get results. It may take weeks to obtain survey data. B. An online survey of Carmex Facebook likers. Advantages: Low Cost, Quick response time. Easy to respond by just click on the flavor that they like the most. Disadvantages: May reach out to people who don’t really use Carmex. Some customers may not even have Facebook. Which means that they may be getting people are users of Carmex opinion. 2. (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? A. On a Facebook brand page, “engagement” measures how active its Facebook audience is with a specific brand through activities like posting a comment, liking a status or by replying to one of......

Words: 331 - Pages: 2