...years. Unlike Cryptography, Steganography does not only keep the content of information secret, its also keeps the existence of the information secret. This is achieved by hiding information behind another information. This paper gives an overview of Steganography and its techniques, types, and also its advantages and disadvantages. Keywords-component; steganography; information hiding; security; confidentiality; techniques. INTRODUCTION Steganography help hides the fact that communication is taking place by hiding some information behind another information thereby making the communication invisible. The origin of the word “steganography” is from the Greek words “steganos” and “graphia” which is interpreted as “covered” and “writing” respectively thereby defining steganography as “covered writing”. Steganography and cryptography are both part of information hiding but neither alone is without flaws. The goal of steganography is defeated once the hidden message is found or noticed even while still in the original message (carrier). For safely transmission of hidden messages or information in steganography, multimedia files like audio, video and images are mostly used has the carrier or cover source. METHODOLOGY The Methodology used for this paper is based on the knowledge derived through online resources such as online publications, journals and research papers. ORIGIN OF STEGANOGRAPHY As information hiding techniques is receiving...
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...Chapter 1 Marketing – the process of creating distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment. The essence of marketing is to develop satisfying exchange relationships from which both customers and marketers benefit. CUSTOMERS & TARGET MARKET • Customers ‐ the purchasers of organizations’ products; the focal point of all marketing elements Target Market ‐ the group of customers on which marketing efforts are focused This TD Ameritrade ad targets Generation X. It makes the customer think about their retirement in terms of their currently small children. Right now Generation X is between age 30 and 45 and likely to have children who are close in age to the girl in the ad. • Marketing Concept vs. Selling Concept Marketing Concept – A philosophy that at organization should try to provide products that satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals Selling Concept – Focuses on organization’s existing products and aims to sell what they make rather than making what the customer wants This ad is an example of the marketing concept. It focuses on satisfying the need of customers who tend to sweat more than the average person. The following SuitMart commercial is an example of the ...
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...and the Digital revolution 1. Evaluate Kodak's strategy in traditional photography. Why has the company been so successful throughout the history of the industry? Kodak is known for providing the quality services, innovative products offering the best quality to customers. It developed competitive advantages and satisfied its customers during many years. Kodak has evolved different strategies in the field of traditional photography where it brought innovations and modification. Kodak has a successful history in the industry. According to the case study, the main reason behind the success of Kodak in the industry is its quality. 2. Compare traditional photography to digital imaging. What are the main structural differences? Will digital imaging replace traditional imaging? How have value creation and value appropriation changed in digital photography relative to traditional photography? The digital image consists of a defined set of points called pixels. The traditional image on sensitive material also consists of points or grains of metallic silver. Contrary to the traditional photography, the digital images aren’t using any consumable any more, as the digital image are stock on a memory stick. Digital imaging will replace the traditional photography, because the quality of the digital technology is growing a lot, and digital picture are in line todays need. The demand for the digital products is getting higher day by day. Therefore, it can be very easily estimated...
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...Instructional Design Case Study For State Medical University Team Leader: XXX, Team: John Barnett, Shalanda Campbell, Donna Harmon, Tara McEvoy AET 515 March 24, 2014 Professor Joan Beckner Abstract Insert an abstract of the paper, its key points, team recommendations, and generalized conclusions. Instructional Design Case Study For State Medical University State the general situation of the case study here, summarize the team’s assessment of the situation and give an overview of the analysis process, the instructional design recommendations for the pediatric clerkship, the development of clerkship improvement project, and recommendations for current program modifications. Defining Our ID Process Outlines our process for this assignment/case study problem … Proposed Pediatric Clerkship Instructional Design Insert the team’s proposed design concept … in this section we should answer the first assignment question about helping faculty members overcoming their resistance to changing teaching methods. Pediatric Clerkship Education Development Team A will assist Dr. Kelsoe in reassuring reluctant faculty members at State Medical University of the benefits of integrating technology for computer-based training (CBT) will provide for the program. To ensure the faculty will capture the significance of a CBT program within their facility, the team presents an example of a successful medical facility that incorporates CBTs to support teaching their students and residents...
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...Mid Module Assignment What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market entry strategy adopted by a firm seeking to enter overseas markets? Use relevant and recent examples to illustrate your report. Your response should be in the form of a written report of between 1500 - 2000 words. Name: Jamie Allen Module: International Marketing Strategy Tutor: Paul Matthews Submission Date: 29th April 2013 Confidentiality: I have read, understand and adhere to the KOL Confidentiality Policy. Click here to access the KOL Confidentiality Policy. Academic Integrity Statement: I have read and understood the Academic Integrity guidelines for Kaplan Open Learning and the University Of Essex, and declare that this assignment conforms to all of the rules and regulations contained therein. Please note: the guidelines can be found in the Student Handbook (see section 6.4). Assignment Checklist Please make sure you have completed the below points before submitting your assignment: • Spelling and grammar check • Referencing completed • Word count fulfilled • Proof read completed • All parts of the question answered Introduction The purpose of this report is to discuss the relevance of customisation and standardisation within international marketing, and how that will have a bearing upon a market entry strategy by a firm who wishes...
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...Chapter 6 Case Study #1 Nike Hiring Gets Off on the Right Foot pages 284 – 285. 1) What do you think are the prime advantages and disadvantages of Nike’s computer-based interviewing system? Advantages of computer assisted Interviewing system: a) Weeds out undesirable applications: In computer based interview system the applicants whom management thinks are eligible for the job according to qualification, work experience and achievement of an applicant in his/her career is called upon for the interview. This helps the company screen out un- important applicants and in turn save their time in interviewing only required applicants. b) Saves company’s administrative costs: Company during their interview season sees an increase in their administrative expenses which includes mainly the travel reimbursement that all candidates gets during their journey to interview location. Nike being one of the largest manufacturing & retail oriented company; it needs recruitment process almost the whole year. If they spend. Therefore company’s expenses would be very high and at the same time, may not be productive as out of huge number of candidates who have applied, only few would be matching the job profile. c) Time efficient: it saves time for both management involved in recruitment process & candidates who may have to undergo long interview process. Management can utilize that time for its productivity & handling its other important issues. d) No routing errors. If the system...
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...survey on Image segmentation Methods Linda Paul and Dr.M.sangeetha Professor Ece dept. Bharath University Chennai lindarejoe@gmail.com Sang_gok@yahoo.com Abstract: Image segmentation plays a significant role in medical image processing. The researchers has got a lot of opportunities to do their research work in the area of segmentation. It is the process of splitting or partitioning the whole image into segments. With respect to features the entire image is divided into subparts. The objects, the lines, curves and boundaries are located easily by using this image segmentation. The main aim of this segmentation is to change the representation of an image and also to simplify the image which will be easy to analyze. The applications of image segmentation are as follows. They are used in medical field, in scientific fields, engineering and technology, face recognition, iris recognition object tracking and object detection....
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...Rebecca Rashid published in the Washington Square News, an article on “Tattoo Tolerance: Older Generation Must Embrace Body Art.” Rashid’s article has brought light over the controversy of whether or not tattoos and body art are acceptable in the workplace, and how having these body modifications can affect they way that you as an individual are perceived in society. Employers are starting to see the results of how hiring tattooed employees affects their business. Even with the art of tattooing becoming more popular, the negative stigma around body modification is still heavily present amongst older generations and communities. Often times these tattoos of self-expressing art tell stories about the person who adorns the design. Ranging from...
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...Using separate methods of designing and making activities in quantity-production of jewelleries as a case, this paper will show how Computer Aided Designs (CAD) can be applied for designing jewelleries with complex shapes. Using separate methods of designing and making activities in quantity-production of jewelleries as a case, this paper will show how Computer Aided Designs (CAD) can be applied for designing jewelleries with complex shapes. Ng Jian Long (U095062A) Ng Jian Long (U095062A) Term Paper Assignment (CAD) Application of CAD for designing parts with complex shapes Term Paper Assignment (CAD) Application of CAD for designing parts with complex shapes ME3261/ME3261E Term Paper Assignment (CAD) Requirements: * Covering page: Title, Name, and Student Card Number. * The write-up should start with an introduction and end with a conclusion. References used in the body of the write-up should also be listed. * Source of materials: The specific case study concerns a reported application, such as from a magazine, a journal or the web sites – it is not expected to be a case study done by you. * Length limit: No more than 8 pages in the main body of the report (from introduction to reference section). Additional materials, if any, can be put in the Appendix. * Font size limit: No less than 10. * Spacing limit: 1.5 spaces should be used. * Submission deadline: October 30, 2012. Please upload the .PDF or MS-Word file to the ME3261 IVLE...
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...Do you remember… – CURRENT SOLUTIONS – ™ WEIGHT LOSS DRUGS ™ DIET PLAN ™ EXERCISE PLAN ™ WEIGHT MANAGEMENT SUPPORT PROGRAM BETTER SOLUTION – Group 7 -AJINKYA-DIVYANGANA-KETAKI-SUHAIL-TEAM- OBJECTIVES: – ™ Product benefits ™ Target customers ™ Packaging strategy ™ Forecasting demand ™ Pricing strategy ™ Profitability and ROI Metabical – only through a ™ FDA approved and can be bought prescription ™ Lesser negative effects as compared to other available drugs ™ Only 1 tablet per day ™ Promotes a healthier lifestyle (behavioural modifications) ™ Came with a support plan ™ First drug in the overweight segment Our priority – ™ Overweight females (BMI 25-30) ™ Age group of 35-65 years ™ Income level of $50,000 - $80,000 ™ College-educated ™ The group of women wanted to lose 10- 30 pounds ™ Ready to change their lifestyle to stay healthy “ I want to make a difference to my life.” Factors affecting packaging – ™ To ensure the value addition of the consumer is maximum ™ Target customers’ willingness to spend ™ Likelihood of the completion of the program ™ Customer perception of the brand ™ Cost benefits in packaging cost ™ Reaching breakeven point ™Package size decision : 12 weeks (84 pills) Why the 12 week program – ™ The target market is women who are relatively price inelastic. So, they don’t mind paying whatever price is set ™ Usually when the consumer pays so high she is willing to try the drug...
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...Diagnosing the Change: A Study of Procter & Gamble and Johnson & Johnson Procter & Gamble (NYSE: PG) and Johnson & Johnson (NYSE: JNJ) are both iconic, legacy American businesses that are customer-centric and manufacture consumer household products. Today, both are lead by two exemplary strategic-thinkers, A.G. Lafley, CEO of PG and Alex Gorsky, CEO of JNJ. This paper examines the history of each company and which change images each CEO applies to implement change in their business and practices through applicable examples. Company History Procter & Gamble. In 1837, William Procter and brother-in-law, James Gamble found Procter & Gamble in Cincinnati, OH to provide consumer household products, particularly soap and candles (Procter & Gamble, 2014). PG quickly grew by leveraging its operating environment to drive innovation and design in regard to consumer products. Today, 177 years later, PG is the world’s largest multinational consumer goods company, located in more than 70 countries with over 180 product brands (Procter & Gamble, 2014). Due to its expansive portfolio of products PG is divided up into the following sectors: Baby, Feminine and Family Care, Beauty, Fabric and Home Care, and Health and Grooming (Procter & Gamble, 2014). Johnson & Johnson. In 1886, the Johnson Family found Johnson & Johnson in New Brunswick, NJ to provide consumer pharmaceutical products (Johnson & Johnson, 2013). JNJ is a pioneer in global strategy and...
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... and two basic collections each year that are phased in through the fall/winter and spring/summer seasons. Nowadays Zara is seen like a successful internationalized fashion company. One of the factors that help on Zara's success is its speed in producing. It takes about four week for new fashion idea to approach the retail stores and two weeks for modification of existing items. Besides, it makes the customers "buy now because you won't see this item later". Zara is trying to follow new trend with a limited number each product, so the scarcity of items urges buyers to get it as soon as they can. Hitting the sentiment of buyers is one of the most effective thing that helps Zara's items gone way so fast. Store locations are also important because they are located in highly visible locations, mostly including the premier shopping streets in a local market; together with significant centralization of store window display, it can easily promote its market image. Because of that, Zara spends less than its competitors such as H&M, The Gap, Benetton on advertising. Having their own centralized distribution system gives them advantage in leading their items by minimizing it. All the produced merchandises internally and externally will go to the distribution center and will be checked here, then immediately shipped out. Once an order has been approved, the warehouse issues the lists that are used to organize deliveries. They also increase the delivery speed by...
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...increasingly popular, and with its advances in technology and increase in product suppliers, it’s undeniable that this is a growing methodology with surefire longevity. This method of biometric security is based on a retinal scan that involves the use of a low-intensity coherent light source projected onto the retina to illuminate the blood vessels, which are photographed and analyzed. Due to the intricacies, a retina scan cannot be replicated, as it is impossible to forge a human retina. Because of this fact, a retinal scan has an error rate of 1 in 10 million; compared to fingerprint identification error rates sometimes as high as 1 in 500 (Biometric Newsportal, n.d.). In all its greatness, as with any technology, it comes with both advantages and disadvantages throughout the various phases of implementation. With the pros vastly outweighing the cons, retinal biometrics has still created its own namespace and presence in the world of technology. With current retinal biometric applications and technologies being implemented in the financial, government, medical, and mobile sectors, it’s safe to bet that there is a great future laying ahead for this area of biometrics. Although there maybe anticipated competition, retinal scanning is currently leading the pack of biometrics methodologies and the trends prove that this will remain the case for many years to come. Retinal Biometric Security Biometrics The word “biometrics” comes from the Greek language and is derived from...
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...Introduction The user of information and they needs of information are varied and as consequences the ways to present the financial statements also can be. Depending on the corporation, this information can be presented in a way that reflected an image according to the user’s needs, in other words, present the information that users want to see. In this sense, is important to know that this information is not always the most real neither the better. By definition Window Dressing is: “Window dressing is a set of actions or manipulations with financial or other information in financial documents (financial statements, reports, etc.) to make this information look more attractive to its users. Even though window dressing can occur at any time, it is commonly used at the end of a period.” The Window Dressing effect is a “fashion phenomenon” because its use has appeared in recent years in the media as really famous financial scandals around the world, like Enron, Worldcom, Parmalat and others. When Window Dressing is used in good terms and presented according to legal norms it could be a useful tool for the corporations, otherwise, the malicious use could end in frauds and illegal issues with serious consequences for the people involved. Window Dressing The Window Dressing effect can be divided into two types of accounting: Creative Accounting Is a legal system that use the deficiencies in the accounting system to satisfy the needs in the short term and to achieve...
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...outlines the effects of implementing a new “green marketing paradigm”. With an emphasis on analysing the effects of push-pull strategies of their green products to achieve a green company. The success of push-pull effects play a crucial role in the well-being of the consumers, the business, sustainable development and profit maximisation. How is the content linked with class content? The article illustrates that through product modification/augmentation and new product developments incorporating green marketing paradigm, the organisation is able to better attract and retain a broader range of consumers. To promote a socially reinforced company image because they are seen as good for the environment. Implementing a new green marketing paradigm isn’t only to adjust or improve on existing marketing strategies, but to challenge these strategies to provide different perspectives. This will allow an organisation to develop strategies essential for a competitive advantage. How is your reading linked to other readings? This is first reading; no comparisons applicable. Questions raised: If the new green marketing paradigm is incorporated into the concept of sustainable development, what are the effects of push and pull? Evaluative comments: The article states that in...
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