...TalentTalk A SilkRoad TalentTalk Report SOCIAL MEDIA & WORKPLACE COLLABORATION 2012 Latest Practices, Key Findings, Hottest Topics TABLE OF CONTENTS 3 4 5 6 7 8 9 10 12 13 14 15 Executive Summary Methodology and Respondent Profile Corporate Approaches to Social Media Access Why Do Employees Use Social Media at Work? “Socializing” with Customers Twitter and Facebook Prevail: Corporate Social Networks Lag Mobile Devices: Personal Use of Social Media at Work Social Media Policy in the Workplace Do Employers Ask Workers for Personal Social Passwords? Email: The Most Popular Way to Share Information The Expanding Job Description and Capturing Employee Expertise In Conclusion 3 // SOCIAL MEDIA AND WORKPLACE COLLABORATION “Companies can no longer ignore social tools, nor the ways that their employees use them to share and access information. These new technologies can be used to create business value, share information, engage employees—and even create dialogue with customers and prospects.” - W. Edward Vesely, Chief Marketing Officer, SilkRoad EXECUTIVE SUMMARY Organizations are engaged in a complex balancing act concerning social media, as they weigh the competitive advantages while juggling issues of law, policy, and employee access. The impact of social media on business agility, the proliferation of innovative social applications for industry, and the bright spotlight on worker productivity and social technology are just a few of the vital considerations for...
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...and having read the research on managing human resources strategically that you have presented (assignment 2 literature review), the CEO confides that she has been thinking about how the senior staff in the organization are recruited and selected. As a result, she has asked you to propose new recruitment and selection methods for the senior level employees. Deliverable: The CEO's directive to you is to prepare a short (approximately five-page double spaced) proposal that includes at the least: 1. A cover memo to the CEO providing an overview of the task assigned and a summary of your proposal 2. A description of at least three recruitment approaches that could be considered 3. A description of at least three selection approaches that could be considered 4. A cost/benefit analysis and comparison of the approaches of both the recruitment and selection approached 5. Metrics the organization could use to evaluate the effectiveness...
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...Problem statement Social networks are nowadays considered by many academic and business experts as the next frontier of the ways in which communication is enacted by individuals in contemporary society. It is easy to infer how relevant are social networks in the private lives of many individuals. The social network Facebook has now experienced more than 1.5 nillion active users worldwide. This surge is justified in part by the ease through which social media users can interact instantaneously without the necessity to be in the same place, and in part by the fact that users enjoy themselves by using social networks on an extensive basis, as recognized by many experts. Online communities are made able to share content, comments and opinions directly,...
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...How would you describe your company's competitive position prior to the merger? Prior to the merger with RPZ Marketing our company had maintained a steady competitive position for many years. With me at the helm of the company for 30 years I had built well deserved bonds with the majority of our company clientele. The loyalty and respect between my clients and I was seen as invaluable to our competitors. When you were faced with this opportunity, what did you see as the most important facts that you needed to address? When the opportunity for a merger with RPZ Marketing was presented I was initially skeptical. While I was personally acquainted with the Regina Zi, the founder of the firm I had my reservations about a firm that relied so heavily...
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...the human resources manager at human solutions strategies (HSS) have been tasked with finding the best recruitment process to get followed in the future for senior level management officials. Memorandum To: HSS CEO CC: All employees FROM: Patrick L Kluivert -HR manager. DATE: 20/2/2016 SUBJECT: Senior level management recruitment process I would like to thank you for giving me this chance to come up with a better recruitment process for the senior level management. I will be in charge of coming up with the best selection method with the help of two of our employees who are trained in human resource skill. Throughout the process I will outline all the new recruitment methods that have arisen in the near past and outline all the advantages that come up with each. The process will also involve research acquired from our competitors on the recruitment processes that they carry out and determine the best way to compete with them in terms of senior management skills and qualification.in conclusion by the end of the process the company will have an array of recruitment process through which hiring in the future can get made...
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...Referred/Deferred Coursework Critique: The Effects of Social Media Marketing on Online Consumer Behaviour Table of Contents Summary 2 Main Critique 2 Research Approaches 5 Conclusion 7 Reference 8 Summary The paper is providing a critical review of “The Effects of Social Media Marketing on Online Consumer Behaviour” by Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu,and Mihai Tichindelean. The article is reviewing the communication of brand with consumers (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). Internet and social media is proved to be the most effective platform for consumers and businesses to socialize or communicate. Organizations can access a wide array of consumers throughout the globe, as social media is a platform to publicize the personal evaluation of consumers. The article is focusing on 236 social media users to examine different measures reflecting positive influence of networking websites on the consumers’ perception about advertising through this platform (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). It is found in the paper that the social media marketing provides the evidence of virtual presence of online consumers for organization reflecting the positive outlook on sales and reputation. The aim of this research is to empirically investigate, determine the communication with social media marketing, and have a positive outlook regarding advertising on social networking websites (Vinerean, Cetina, Dumitrescu, &...
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...Abstract In this case study, Apple has decided to bring their design of microchips back in-house and no longer use an outsourcing firm to design and create the product. It would like to keep their newly developed designs confidential to create a competitive advantage. Due to this strategic decision, Apple’s human resource department will need to come up with a talent acquisition strategy. First, the HR department will need to come up with a recruiting strategy based on forecasting and HR planning. This research paper will first discuss the approaches to recruiting that might be best suited for Apple’s talent acquisition. It will also discuss the traits and behaviors an effective recruiter will need in order to accomplish the organization’s recruiting strategy and goals. Apple will need to determine the best way to effectively plan for this talent acquisition. Based on cost, three suggestions will be made for Apple to accomplish this goal. This research paper will conclude with discussing the benefits of HR forecasting and why it is a necessary step in HR planning. 1. Based on the information given but in your own words, explain what approaches to recruiting might be best suited for Apple’s talent Acquisition. Apple is recruiting engineers and other personnel to work on developing microchips in-house instead of outsourcing the process. Apple feels as if secrecy of their developing product is more important than efficiency of production. Therefore, they are conducting...
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...Integration of Social Media in Marketing Campaigns A Research Paper Presented to Ms. Maria Luisa Velasco In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015 Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor 1 Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and a social influence in effectively gaining customers and building lasting relationships. I. II. Introduction: Digital Marketing and the 21st Century Social Media as a Virtual Marketplace a. Accessibility to both businesses and customers b. Convenience of online shopping c. Opportunities and potentials d. Examples (online businesses) III. Social Media as a Platform of Communication a. Attracting Online Audience b. Building fans and followers c. Managing customer relationships d. Staying connected with your customers e. Getting feedbacks IV. Social Media as a Social Influence a. Consumer Expectations b. Blogging and Microblogging c. Trends in the 21st Century V. Conclusion 2 Context The internet has become a part of our daily lives ever since it was introduced to us many years ago, and as a matter of fact, the generation today takes it for granted. The internet has given the people access to different parts of the world as a source of information and a platform of communication. With the advent of social media in today’s...
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...Final Course Project Report MKTG522 – Marketing Management Professor Lynne Pryor August 24th, 2015 DeVry University Table of Contents Executive Summary: …………………………………………………..3 Introduction: …………………………………………………………3 IMC Objectives: ……………………………………………………….4 Market Analysis: ………………………………………………………5 Communications Strategy Plans: …………………………………….6 Traditional Media: …………………………………………………….6 Internet: ……………………………………………………………….6 Direct Marketing: …………………………………………………….7 Sales Promotion: ……………………………………………………..7 Public Relations: ……………………………………………………..7 Communications Schedule: ……………………………………………8 Budget Evaluation: …………………………………………………….9 Conclusion: ………………………………………………………….....10 Reference Page: ………………………………………………………..11 Executive Summary The mission of Dfanni’s House of Fashion is to offer the best quality designer brands and styles from around the world at fair and competitive prices. Provide world class customer service and deliver excellent customer shopping experience that’s entertaining for the kids and relaxing/pleasing for adult shoppers. We will thrive at becoming the world’s greatest premier retail store, offering innovative and creative merchandise, and most importantly, using more technology and directing the company’s resources towards those fundamentals that are core to our customers. Prior to now, our company has only operated virtually generating $10 million and $15 million U.S. dollars of revenues in years 2013 and 2014 respectively, and we hope to grow by 25% for the...
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...Abstract The purpose of this research is to show leaders how Social media, Facebook, Twitter, and LinkedIn can quickly enhance a leader's understanding of how social media documents change in the culture. Social media search tools improve leadership's capability of having relevant information about anticipative changes in regards to transformational elements. Social media tools can search live change management topics and delivers results. The social media findings of change Management, Total Quality management, and organizational development benefits leaders by providing knowledge from social media searches. Technological, social, and economic environmental changes are driving rapid change in organizations. Simple word searches generated multiple sites and resources that are interlinked and become available to anyone open to learning. The results show leaders the benefit from the exposure to how social media accelerates ideas of communication within communities of multiple site perspectives. The results of this research are succinctly summarized on how provide up to date innovative ways to gain acceptance and connection for why accepting change is possible. Leaders who stay current with organizational changes are more effective decision makers. How can a leader stay informed with the changes that affect today’s organizations? Twitter, Facebook and LinkedIn are social media tools a leader can quickly search for information about Change Management...
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...Part 1 (Short Question Answering, please refer to text book attached, all the activities are coming from text book at end of each chapter, answers can be found in related chapter. Words in blue are the answers that have been done, please complete the rest questions. McDonald’s has been used in most of the question, so use in any other case as well. Please include reference where needed, however no requirement on the number of reference.) Activity 1 A small stationery shop recorded its diary sales for the years 2007 to 2011 in two tables provided Dairy Sales Year | Units sold | Sales value | Average unit Value | Average unit profit | 2007 | 135 | $1,300.75 | $9.64 | $5.78 | 2008 | 98 | $988.82 | $10.09 | $5.05 | 2009 | 80 | $897.58 | $11.22 | $4.82 | 2010 | 48 | $803.3 | $16.74 | $7.03 | 2011 | 37 | $421.8 | $11.4 | $4.21 | Percentage diary Sales by customer age group Age group | 2007 | 2008 | 2009 | 2010 | 2011 | <30 | 32% | 29% | 16% | 11% | 6% | 31-50 | 40% | 40% | 51% | 52% | 61% | >51 | 28% | 31% | 33% | 37% | 33% | 1. What further information would you need to analyse information on market and business needs to identify marketing opportunities? Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organisation’s own record of their performance, in this case is the daily sales report. Secondly, specially commissioned market research...
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...technology Lego had huge losses in 2004, the company suffered a situation of bankruptcy. Then as an organizational change to put the organization back on track Jorgen Vig Knudstorp has been appointed as the CEO of Lego. The main challenges for Knudstorp is to provide a good service to its unhappy customers and to keep the production team on track. But its innovative strategy has changed the face of the organization, which made it one of the top producer of toys. The company implemented and organization change in its structure and culture to achieve its goals. Some of its organizational changes include making new innovative products and making changes to existing products to meet the needs of the customers. Lego has also focused on the strengthening customer relationship and maintain a close contact with its customers which can help in knowing their needs better. A perfect example of this is Lego.com in which customers of all ages can experience the values and ideas of Lego through activities and games. Focusing on the requirements of the customers has made Lego a service driven organization and helped in gaining a competitive advantage in the market. It has targeted all channels to market to reach its customers like selling its products directly to the customers without any third party by selling it at the theme parks. It also used the market of third parties like wholesalers and retailers, appointed selling agents and also maintained an e-commerce website (Lego.com) to sell its products...
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...EXECUTIVE SUMMARY This paper has information on the role of mass media in health promotion. It looks at the advantages of the application of mass media in health promotion, the educational approaches, production of ICT health promoting programs, disadvantages of its use, as well as the emerging trends in the field of health promotion. Mass media refers to all the channels used to pass information to people. This includes print materials, films, broadcast or computer related sources such as internet. The use of mass media has benefits such as reaching many people at ago so it becomes cost effective in terms of resources like time and capital. Those with chronic illness get emotional support through interactive programs, the management of patients has improved with better imaging and scanning facilities as well the possibility of doctors sharing knowledge all over the globe through sky, teleconferences. Educational approaches include use of schools, religious organizations, government and nongovernment agencies which include community health and social workers. Advocacy and entertainment are also useful in health promotion. Production of mass media health promotion programs should be well planned to know the right target, the resources available and time schedule. For instance radio programs are more effective in rural areas compared to television in urban centers. Disadvantages include lack of capital to purchase, high health illiteracy, and negative attitude of some medical...
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...STRATEGIC ANALYSIS REPORT MUSEUM OF CONTEMPORARY ART Australia University of Technology, Sydney Faculty of Business School of Management Table of Contents INTRODUCTION 3 MISSION & VISION STATEMENTS 4 GOALS AND OBJECTIVES 5 EXTERNAL ENVIRONMENTAL ANALYSIS 7 SOCIAL 7 TECHNOLOGICAL 8 POLITICAL 9 ENVIRONMENTAL 9 ECONOMIC 10 INTERNAL CAPABILITY ANALYSIS 11 VRIN 12 S.W.O.T ANALYSIS 14 PROPOSED STRATEGIES 16 STRATEGIC ALLIANCES 18 REQUIRED RESOURCES 20 CONCLUSION 23 REFERENCES 24 INTRODUCTION Located on Sydney’s unique Harbour, one of Australia’s most popular tourist destinations is the Museum of Contemporary Art (MCA). The MCA has been dedicated to displaying, collecting and interpreting contemporary art since it first opened its doors to the public in November 1991 (MCA, 2014). The beginning of the MCA was due to an Australian artist, John Power, who left his fortune to the University of Sydney when he passed away. The University of Sydney, on Power’s request, used this money to educate and inform Australians about contemporary art. This eventually led to the NSW Government donating the old Maritime Services Board premises to the cause. This location is where the MCA remains today. The following paper will analyse critical elements involved in the MCA’s strategic operations. Beginning with the mission, goals and objectives, followed by an external environmental analysis and an internal capability analysis. The majority...
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...TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" Diluting all the verbosity, it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also...
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