...Introduction Lanka Bell is a leading telecommunications operator in Sri Lanka that provides a full range of telecommunication services to businesses and residential customers. With the introduction of the evolutionary low cost CDMA technology, company continues to expand its robust modern digital network that currently specializes in Internet, Data and Voice services. Lanka Bell is an ISO 9001: 2008 Certified Company. Lanka Bell formed in 1997 as the single largest BOI Company in Sri Lanka. With a state of the art digital network & unmatched customer support, Lanka Bell remains firmly rooted in Sri Lanka as a telecommunications giant that continues to challenge the industry through its unparalleled portfolio of services. Lanka Bell supported by a dedicated team of professionals with international expertise & local knowledge and strategic investments in low cost cutting edge technology. Lanka Bell presents an assortment of value added high-speed broadband and voice services at unbeatable rates to its customers, with the new addition of FLAG international optical fiber network. Lanka Bell’s catchphrase is, "Start talking, start saving". Lanka Bell having 3 subsidiaries specialized in different core areas of the ICT & Telco business. 1. Bellvantage (Pvt) Ltd. 2. Bell Solutions (Pvt) Ltd 3. Telecom Frontier (Pvt) Ltd. Bellvantage, an ISO 9001 Certified company that deliver high performance business solutions and professional services in Sri Lanka. Primary business...
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...ASSIGNMENT COVER SHEET Electronic or manual submission UNIT mkt3601 Marketing Strategy CODE TITLE | NAME OF STUDENT HETTIARACHCHI DILHAN (FAMILY NAME FIRST NAME) | STUDENT ID NO.GODRD21 10367342 | NAME OF LECTURER Mr Sanjika Perera | DUE DATE6/12/2014 | Topic of assignmentPROJECT ( TWOS FRAMEWORK) | Group or tutorial (if applicable) | CourseBachelor of Business | CAMPUSacbt | I certify that the attached assignment is my own work and that any material drawn from other sources has been acknowledged.This work has not previously been submitted for assessment in any other unit or course.Copyright in assignments remains my property. I grant permission to the University to make copies of assignments for assessment, review and/or record keeping purposes. I note that the University reserves the right to check my assignment for plagiarism. Should the reproduction of all or part of an assignment be required by the University for any purpose other than those mentioned above, appropriate authorisation will be sought from me on the relevant form. | OFFICE USE ONLY | If handing in an assignment in a paper or other physical form, sign here to indicate that you have read this form, filled it in completely and that you certify as above. Signature Date | | OR, if submitting this paper electronically as per instructions for the unit, place an ‘X’ in the box below to indicate that you have...
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...After being designated the Sri Lankan market for our assignment we began in depth research as to what areas of their economy we could exploit. After further examination we decided upon the gem industry as we saw a lot of potential to combine with an Irish company, in this case Waterford Crystal. We chose an Irish company as a result of a rising cost base and lack of raw materials for Gems in Ireland, both of which are not a problem in Sri Lanka. By combining Waterford Crystals expertise and reputation with the natural resources of Gems in Sri Lanka, we found we could exploit the growing trends in exports of gems and jewellery which is currently worth $450million but has the potential to be a billion dollar industry in the country with Waterford Crystal to the fore. Why subcontracting in Sri Lanka? One of the key components in our research into Sri Lanka and the possibility of moving our operations to the country depended on how the operations would be structured in the Sri Lanka and also the viability of those structures. We have decided on a process where we will subcontract our operations out to a Sri Lankan company which basically means we will supply a local company with the technology and sophisticated components to manufacture our products and export them to foreign markets under our brand Waterford Crystal. However upon choosing this process of subcontracting in Sri Lanka it is important to remember that along with many advantages, there are also many hurdles...
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...……………………………………………………………………... 4 I. What are multinational companies? II. Main Multination companies in Sri Lanka III. What is meant by International Marketing? Chapter II ……………………………………………………………………………….. 6 I. Business environments faced by multinational companies. II. Planning process of the multinational companies. Chapter III ………………………………………………………………………………. 8 I. Uncontrollable variables faced by multinational companies in Sri Lanka and the strategies implemented to gain the market share. II. Concluding remarks References ……………………………………………………………………………….. 17 Abstract This research is to find out what are multinational companies and also the main multination companies which are operating in Sri Lanka. Further, the research analyzes the business environments, mainly the uncontrollable environments of foreign countries and the planning process of multinational companies. The main objective of this research is to analyze the factors which are affecting to market mix strategies of multinational companies operating in Sri Lanka. The research is mainly done from secondary data available in the internet and also from the paper articles. Research findings will gives an idea about what are multinational companies, methods they adopt to market their products in Sri Lanka and what the factors that affect to marketing mix strategies of multinational organizations in Sri Lanka. Introduction The multinational companies are engaged in international marketing...
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...1. Introduction to the Organization The banking sector remains always the most dominant sector of the financial sector. Hatton National Bank PLC (HNB) is Sri Lanka’s second largest private sector bank in terms of assets (behind Commercial Bank of Ceylon) and is the fourth largest amongst all banks (after accounting for the two state banks, Bank of Ceylon and Peoples’ Bank). HNB accounts for 10% of banking system assets. HNB provides a broad range of banking products and services in the areas of; Corporate Banking, Small and Medium Size Enterprise Banking, Trade Finance, Retail and Consumer Banking, Asset Leasing, Loan Syndication and Project Finance. HNB has an AA- credit rating from Fitch Ratings Lanka Limited, Sri Lanka’s main rating agency. HNB has been acknowledged globally by The Asian Banker as the Best Retail Bank in Sri Lanka for Six consecutive years for its performance from the year 2007 to 2012. The HNB umbrella of today has two local subsidiaries - HNB Assurance and Acuity Partners. HNB have been established for more than 120 years. Their ethos are so simple for its survival even in turbulent times. HNB remain firm in their belief that they must continue to be banking partner in the lives of the Sri Lankan people. HNB has put in place an effective Risk Management System with clearly stated procedures, utilizing various committees that constitutes senior management personnel with requisite expertise/experience. 1. Identifying Retail Banking Sector...
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...1. Introduction The Sri Lanka Navy is a well-balanced and cohesive force, capable of operating in waters around Sri Lanka effectively safeguarding our national interest. The secondary role is land operations acting together with other services specially, in terms of internal strife in the preservation of law and order. Since the Sri Lanka Navy is a very large organization, I have selected the prime technical organisation of it, Sri Lanka Naval Dockyard, Trincomalee for the purpose of this assignment. 1.1. History of Background Sri Lanka Naval Dockyard Sri Lanka Naval Dockyard had been commissioned and restructured primarily as a technical base in 1985 to support large number of Naval ships and craft calling at Trincomalee, one of the best natural harbour of the world. Since then the technical expertise and facilities of SLN Dockyard have improved tremendously to become one of the best ship repair facilities in the country. 1.2. Background The technical organization of Dockyard is headed by a Marine or an Electrical Engineer of the rank of Commodore designated as Commodore Superintendent Dockyard. Two deputies function as departmental heads of Marine and Electrical/Electronic Engineering Departments. The technical organization is comprised of two main branches and sub departments. 2. Organizational behavior (OB) Organizational behavior (OB) is the study of what people think, feel, and do in and around organizations. Its focus is on employee behavior, decisions...
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...------------------------------------------------- Dialog- SWOT Analysis. Strengths: 1) As the first mover of GSM in Sri Lanka technology, has a greater competitive advantage. 2) Strong infrastructure and hence the mobile telecommunication coverage is one of the widest and best in Sri Lanka. 3) Relationship with a telecommunication giant in the region; Telekom Malaysia Group. 4) With numerous collaborations with other Telecom Corporations, has enabled Dialog to have a global reach with services such as High Roaming and Satellite Coverage. 5) Strong Public Relations that has been built up over the years. 6) Aggressive marketing strategy allowing Dialog brand name to be carried to every corner of the country and hence to have a good and stable Brand Equity. 7) As reflected in the financial analysis the financial stability of the organization with all the current investments. 8) Technology leadership with high technical innovation. This is powered by there Applied Research & Development initiatives in areas such as GPRS, MMS, EDGE, Intelligent network services, SMS, GPRS/WAP, IVR….etc 9) Boosting company image through investors’ confidence reflected via share prices. 10) Extended breath of product range. 11) Strong island wide distribution network. 12) Greater CSR involvement reflected via the CSR initiatives that has taken place. 13) Greater level of customer satisfaction via high quality customer support. 14) Well established...
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...Household Waste Composting & MSW Recycling in Sri Lanka H.S.Premachandra Assistant Director Central Environmental Authority Sri Lanka premch@cea.lk Asia 3R Conference Tokyo 29 Oct to 01 Nov 2006 Democratic Socialist Republic of Sri Lanka Introduction Total collection of MSW by local authorities in Sri Lanka is around 2900 tones/day Around 60% [1663 tones] collected in the Western Province[ 9 provinces in Sri Lanka] Around 43% [1257 tones] collected in Colombo District Around 25% [ 700 tones] collected within Colombo Municipal limits, the most urbanized area Legal responsibility of MSW management is with Local Authorities [There are 311 Local Authorities] No proper management of MSW except few cases where compost and biogas produced In most of cases MSW being dumped haphazard manner creating several negative environmental impacts Different Ranges of Daily MSW Collection[tones/day]2005 Ranges[tones/day] Up to 1 1-2 2-5 5-10 10-20 20-50 50-100 100-150 >150 Number of Local Authorities 111 48 76 26 23 19 5 2 1 Total Number of Local Authorities 111 Average Composition of MSW of Sri Lanka Item Biodegradable[short term] Paper Wooden Saw dust/paddy husk & cloth/garments waste Biodegradable[long term] Polythene & plastic Demolition wastes Metals Slaughter house wastes Glass Other Percentage 56.57 6.47 6.35 6.04 5.94 5.91 3.89 2.76 2.34 2.03 1.68 Total 100 National Strategy of Solid Waste Management Prioritize waste avoidance over recycling...
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...life to thought Sri Lanka Telecom PLC Annual Report 2014 Welcome to Sri Lanka Telecom PLC Annual Report 2014 Our Vision All Sri Lankans seamlessly connected with world-class information, communication and entertainment services. Our Mission Your trusted and proven partner for innovative and exciting communication experiences delivered with passion, quality and commitment. Contents SLT at a glance 02 SLT’s year at a glance 05 About this report 07 Letter from the Group Chairman 08 Letter from the Group Chief Executive Officer 10 Board of Directors 12 Leadership team 18 Corporate governance 23 Risk management 34 Management discussion and analysis 38 Financial reports Annual Report of the Board of Directors on the affairs of the Company 86 Statement of Directors in relation to their responsibility for the preparation of financial statements 93 Audit committee report 94 Independent auditors’ report 97 Statement of profit or loss and other comprehensive income 98 Statement of financial position 99 Statement of changes in equity - Group 100 Statement of changes in equity - Company 101 Statement of cash flows 102 Notes to the financial statements 103 Ten year progress - Group 150 Value added statement 151 Investor relations 152 Portfolio of lands 154 Milestones 157 GRI index 158 Abbreviations 161 Notice of meeting 162 Form of proxy Enclosed Corporate information Inner back cover Sri Lanka Telecom is the...
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...national boundaries (Hicks, 2000). My primary objective in this paper, therefore, is to discuss international finance and other macroeconomics policies. To foresee this goal, I will delve into foreign exchange market and operations of multinational corporations (MNCs). Theories Explaining Why Corporations Expand to become Multinationals a). Financial economists have brought forward three key arguments that enumerate why companies expand their operations to global markets. These theories are; the imperfect markets theory, the comparative advantage theory and the product cycle theory (Levi, 2004). i).The Comparative Advantage Theory This theory is among the most important concepts in international trade. It states that economic welfare increases when countries specialize in producing lower opportunity cost goods. It is far from looking the monetary value of producing goods as in the theory of absolute advantage (Bishop, 2004). A comparative advantage arises when a corporation realizes larger sales margins as compared to its competitors just because this company can sell at lower prices in comparison to its competitors. Multinationals have consistently...
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...Business Environment 2012 Business Environment 2012 ICBT City Campus Insaf Ismail Batch 40 ICBT City Campus ICBT City Campus Insaf Ismail Batch 40 ICBT City Campus Acknowledgement I would like to thank Mr. Anurugdha yapa for imparting great knowledge, assisting & believing in us & giving us a hand on experience & opportunity in making this assignment a success. Your guidance gave us the strength to get through many a trial in completing this assignment successfully. My endless thanks conveyed to our parents for extending their continuous encouragement & generous support. We are also grateful to them for showing us the correct path in making a wise choice in life to pursue studies at a prestigious institution. Further gratitude is extended to ICBT, All the other lecturers & Staff members, Lab Assistance & Library Staff for their assistance extended towards completing our assignment successfully. Last but not least, we would like to thank all our colleagues who have supported us in numerous ways. I take this opportunity to appreciate their endeavor to help us out with their knowledge & advices amidst their heavy work load. Executive summary The objective of this Business Environment assignment is to provide an efficient decision in understanding organizations internal and external environments. This assignment has three main tasks which has been answered efficiently and stylishly to achieve the three pass criteria’s. This report...
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...in M I S Executive Summary Cargills (Ceylon) PLC is one of the foremost and the largest retail chain in Sri Lanka with having over 150 outlets widen transversely the island covering 20 districts, counting Cargills Big City hypermarkets, Cargills Food City supermarkets and Cargills Express convenience stores. Today Cargills is the leader in the food and beverages sector and is ranked among the top 10 companies in Sri Lanka with over 4,600 employees. Supermarket industry is one of the high competitive industries in Sri Lanka. Within this assignment we analyzed the internal and external factors that affected to Cargills and generate strategies which help to gain competitive advantage among competitors. In this Assignment we concern about SWOT analysis and TOWS matrix. According to those analyses we develop corporate, business and functional strategies to Cargills which help to achieve its vision Contents Executive Summary 2 Our Business 4 Overview of the Industry 5 Organization Vision, Mission and Objectives 7 Vision 7 Mission 7 Objectives 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 10 Threats 10 TOWS Matrix 11 SO Strategies- 11 ST Strategies- 11 WO Strategies- 11 WT Strategies - 11 Strategies 12 References 15 Our Business Cargills (Ceylon) PLC is one of the foremost and the largest retail chain in Sri Lanka with having over 150 outlets widen transversely the island covering 20 districts, counting Cargills Big City...
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...------------------------------------------------- Dialog- SWOT Analysis. Strengths: 1) As the first mover of GSM in Sri Lanka technology, has a greater competitive advantage. 2) Strong infrastructure and hence the mobile telecommunication coverage is one of the widest and best in Sri Lanka. 3) Relationship with a telecommunication giant in the region; Telekom Malaysia Group. 4) With numerous collaborations with other Telecom Corporations, has enabled Dialog to have a global reach with services such as High Roaming and Satellite Coverage. 5) Strong Public Relations that has been built up over the years. 6) Aggressive marketing strategy allowing Dialog brand name to be carried to every corner of the country and hence to have a good and stable Brand Equity. 7) As reflected in the financial analysis the financial stability of the organization with all the current investments. 8) Technology leadership with high technical innovation. This is powered by there Applied Research & Development initiatives in areas such as GPRS, MMS, EDGE, Intelligent network services, SMS, GPRS/WAP, IVR….etc 9) Boosting company image through investors’ confidence reflected via share prices. 10) Extended breath of product range. 11) Strong island wide distribution network. 12) Greater CSR involvement reflected via the CSR initiatives that has taken place. 13) Greater level of customer satisfaction via high quality customer support. 14) Well established...
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...recognised in their marketing mix activity 9 Conclusion 11 References 12 Appendix 15 Introduction International market expansion requires thorough understanding of market and its dynamics for ensuring expected profit and performance. In context to that, the case of Nike Inc. would be analysed. The company wants to increase their brand value and sales through international expansion. Therefore, cities from two developing markets have been selected as prospective destinations. These are Panadura (Sri Lanka) and Agrinio (Greece). These cities would be analysed to check their suitability for being locations of Nike stores. An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations The sports retail market could be analysed in proposed markets through vivid understanding of macro and micro factors affecting it. PEST Political: The current political state in Sri Lanka is stable. The sports policy of the Sri Lankan government provides extensive support in developing sports infrastructure across the nation....
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...1 Introduction Singer (Sri Lanka) PLC is a conglomerate engaged in trading of consumer durables. It dates back its origins to 1877 where it started its first shop in Pettah. The Company was focused on selling sewing machines and as a step towards backward integration in 1963 Singer Industries (Ceylon) PLC was incorporated to assemble sewing machines. However the market for Sewing machines declined over the past years and the Company facing a financial downturn, took a critical decision to diversify into trading of consumer durables under its brand name Singer and as well as other brands which included Philips, TCL . This move enabled the Company to thrive in an era where its parent Company the Singer Corporation and subsidiaries across 100 countries collapsed due to its inability to change. Further to support the diversification Singer strategically entered into the manufacture of consumer durables thus ensuring a stable supply of products at a lower cost. Regnis (Lanka) PLC was incorporated to manufacture refrigerators, Television assembly was commenced at Singer Industries (Ceylon) PLC and a new factory in Piliyandala was constructed to manufacture furniture. With the evolvement of easy payment schemes and Hire Purchase payment systems for consumer durables the Company further took a decision to form a finance company Singer Finance Lanka Ltd. Today Singer Sri Lanka is a conglomerate with revenue in excess of Rs 11 billion and a market capitalisation of Rs 4.6 bn. It has...
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