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Advertisement Design Consumer Behavior

In: Business and Management

Submitted By sunnyjovial
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ASSIGNMENT OF CONSUMER BEHAVIOUR | ASSIGNMENT NO 2 | | SECTION-RQ1002 | REGISTRATION NO -11004178 | SUNNY PANDEY | SUBMITTED TO : Mr. MITHILESH PANDEY | |

WHAT IS COGNITION?
Act or process of knowing. Cognition includes every mental process that may be described as an experience of knowing (including perceiving, recognizing, conceiving, and reasoning), as distinguished from an experience of feeling or of willing. Philosophers have long been interested in the relationship between the knowing mind and external reality; psychologists took up the study of cognition in the 20thcentury.

Cognition is the scientific term for mental processes. These processes include attention, remembering, producing and understanding language, solving problems, and making decisions. Cognition is studied in various disciplines such as psychology, philosophy, linguistics, and computer science. Usage of the term varies in different disciplines; for example in psychology and cognitive science, it usually refers to an information processing view of an individual's psychological functions. It is also used in a branch of social psychology called social cognition to explain attitudes, attribution and groups dynamics.

ADVERTISEMENT NO 1

I F U ARE SUFFERING FROM BACK PAIN, ENJOY AGAIN YOUR LIFE IN SECONDS JUST PUT A BALM WHICH WILL KICK YOUR PAIN FROM YOUR WAY. APPLY

Cognitive part in the advertisement is that it just wants to create awareness among the people that this is the balm that will give you relief when you will be in pain. Just putting a balm will give you relief in seconds and will help you to again go back to your work.

THIS ADVERTISEMENT IS DIFFERENT FROM AFFECTIVE PART AS

AFFECT
Affect refers to the experience of feeling or emotion. Affect is a key part of the process of an organism's interaction with stimuli.

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