...In this essay I will be describing the ways in which the Walt Disney Company can be used to demonstrate globalisation. Globalisation is the process by which people, their cultures, money, goods and information can be transferred between countries with few or no barriers. There is many ways in which the Walt Disney Company does this, as will be seen in the paragraphs further on; through theme parks, animations, cruise ships, tour guides and technology. The Disney Company was founded by Walt Disney in 1923, when he moved to California and broke into the animation business. One key way that Disney can be used to demonstrate globalisation is through some of the earliest animations produced by the company. One example that particularly demonstrates globalisation well is the 1940 ‘Fantasia’ film. This film is significant because it was the first ever film for children that didn’t require numerous translations after it was developed, simply because there were no words. This meant children and adults all around the globe could enjoy this film about a mouse as it transferred through all countries throughout the world. Many of Disney’s other famous films also demonstrate globalisation, because of the fact that they all represent different cultures and have backdrops from places all over the world for example; Africa with the Lion King, Arabia with Aladdin, China with Mulan, England with Peter Pan and many more. This meant everyone who watched these films gained an understanding on the...
Words: 1051 - Pages: 5
...The Onset of Consumerism on our Youth through Massive Advertising By June 16, 2014 ENGL 101 – B17 LUO Professor Sholes Associates of Arts – Religion Turabian Format Philippians 4:19 reads “but my God shall supply all your need according to his riches in glory by Christ Jesus”. Twenty different translations of this text and not once does it mention God supplying wants. Yet, advertisements teach the youth of America today that they should have all of their wants, not just needs. Advertising agencies, through massive and expensive efforts, have infused the idea of ultra-consumerism into the lives of American youth as evidenced by the priorities and ideals exemplified by children at young ages and as adults. Companies have recognized the deep influence of advertising on young Americans as evidenced by their massive amounts of money and effort spent on targeting children. It is not hard to imagine that companies would see children as a true market for their products. In fact, children under eighteen years old being considered consumers is a widely accepted viewpoint. Even as far back as 1958, an American youth, a teenager in particular, was being referred to as a “merchandising frontier.” In 1998, advertising agencies spent $2 billion specifically towards children in order to promote their products. This formidable amount of funding translates to a significant amount of influential ad time. The astounding 40,000 commercials a child views in a year make up approximately...
Words: 1815 - Pages: 8
...Food product choice can be overwhelming and is not made any easier with the influence of media advertisements by companies that want to sell their food products to us. There are many factors that we as consumers must take in to consideration. Do we accept that the advertisement is true, should we trust what is shown to us or should we research the product and compare the cost and nutritional value to other products on the market? Evidently, it’s up to consumer to make a decision on what they eat, nevertheless if we’re frequently exposed to food advertisements every time we read a glossy magazine or watch TV then we may be influenced in what we choose, especially when the advertisement is directed toward children . In this essay I will outline some influence towards one’s food choices and the links between media and children obesity and the effects television food commercials have on children’s food preferences. Food choices are influenced by vast quantity of interrelating factors and theory “it is not solely determined on physiological or nutritional” (Shepherd, 1999, p. 807). Other factor that may influence food choices are biological for example hunger, appetite and taste and then there economic and physical this may be prejudiced by the cost of the food and a individuals income the availably of food choice or education or the skill needed to cook the food. Psychological reason may have a effect on the food we eat for example what type of mood we in. when a we are stress...
Words: 1802 - Pages: 8
...Eassy 2 1200-1500 words At least 7 referencing Is the Influence of Media on Our Food Choices a Good Thing? Food product choice can be overwhelming and is not made any easier with the influence of media advertisements by companies that want to sell their food products to us. There are many factors that we as consumers must take in to consideration. Do we accept that the advertisement is true, should we trust what is shown to us or should we research the product and compare the cost and nutritional value to other products on the market? Evidently, it’s up to consumer to make a decision on what they eat, nevertheless if we’re frequently exposed to food advertisements every time we read a glossy magazine or watch TV then we may be influenced in what we choose, especially when the advertisement is directed toward children . In this essay I will outline some influence towards one’s food choices and the links between media and children obesity and the effects television food commercials have on children’s food preferences. Food choices are influenced by vast quantity of interrelating factors and theory “it is not solely determined on physiological or nutritional” (Shepherd, 1999, p. 807). Other factor that may influence food choices are biological for example hunger, appetite and taste and then there economic and physical this may be prejudiced by the cost of the food and a individuals income the availably of food choice or education or the...
Words: 1830 - Pages: 8
...Television advertisements today are made to fit with the programs that they are shown with. With advertisements being made to fit with programs and the advertisements also made for the people who see them or the kind of people who watch the television program (Dennis). I will try to answer the question using some common examples to show how it is used in advertising and where it may go tomorrow. This essay will discuss how television and advertisements viewed during programs have the same nature. This essay will make it obvious that advertising is meant to go together with the programs that are being seen at the time. This is most effective when it is in a similar subject as the television programs that are being watched like sports themed commercials during major sporting events and other commercials written and produced for those types of television shows. Sports events are probably the most the common type of programs that bring in television commercials that are designed for the type of program. Often in American football there are beer commercials and advertisements for other products that either use sports players – in this example football stars are saying that they are good or advertisements that have football content. These commercials are usually made to get men who watch these sports events to buy their goods. They are often between twenty and thirty years old as these are the people who the main ones who are watching the sport. Sports shows are not the only types...
Words: 1221 - Pages: 5
...Survey on Impact of Television Advertisements on Youth Buying Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. It is important to note that these technologies such as cable television, the Internet, laptop computers, and mobile devices were not always readily available for previous generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers...
Words: 2122 - Pages: 9
...standards and principles, and the significances of marketing decisions (Ferrell, 2005). Ethical marketing can be defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that exhibit integrity as well as fairness to consumers and other stakeholders” (Murphy, Laczniak, Bowie and Klein, 2005). If ethical marketing seeks to promote honesty, equality and responsibility, therefore unethical marketing endorses a dishonest, deceptive and irresponsible approach. There is no list of right or wrong advertising rules, as it is based on subjective judgement, but merely guidelines which all marketers should follow, nonetheless not all abide to these procedures. In this essay I will discuss; why and how children are targeted by unethical marketing in today’s society, how technology has allowed this procedure to...
Words: 2777 - Pages: 12
...1) The “Disney Princess Effect” is about young women whom feel the need to fit in a mold where society has placed value and importance. The reasoning is the effect that can occur in children whom consume this kind of behavior. Other cultural related trends that this can be related to are women wearing “hijabs”. Although this cultural trend doesn’t sexually objectify women it does place an importance on identity. Moreover, I believe media marketers are partly responsible for the increasing sexualization of little girls. They are partly responsible for propagating images and advertisements to the youth. On the other hand, I also believe parents are also responsible for dictating what their children are exploited to. 2) Personally, I think the...
Words: 1382 - Pages: 6
...Feminism, the advocacy aiming to define and defend equal rights for women. In addition, I am seeking to establish equal opportunities for women in education and employment. Over decades, there have been movements for women to have the same rights as men. Many advocates say feminism is important, because it is equal across all spectrums of race, class, sex, and sexuality. It will always be a movement for particularly women, but it seems to expand across time. In this present day in age, society has evolved across time, and media has made some differences in advertisements, TV shows and films. On the contrary, there are events that still appear on the web, social media and within music, specifically. For example, I was surfing the web, and ran across different artist. Some statements made were about women empowerment, body image/politics and sexual objectification, specifically the artist Beyoncé. The purpose of this essay is to discuss how Beyoncé’s song Flawless depicts feminism as well as redefining beauty. To accomplish this purpose, first I will discuss Beyoncé’s song flawless. Second, I will compare feminism to Beyoncé’s lyrics of the song flawless. Finally, I will summarize and give scholarly insight and implications on future pop culture. Beyoncé is a multi-talented performer and a superstar to millions of fans across the world. She is an African American, female and feminist. Across time, Beyoncé has been on a movement to find a neutral base, through her song...
Words: 1453 - Pages: 6
...Running head: THE EFFECTS OF MEDIA IN SOCIALIZATION The Effects of Media in the Socialization of Children and Young Adults The Effects of Media in the Socialization of Children and Young Adults The media today are a powerful tool in modifying the behavior of children and young adults. This behavior can be seen as negative or positive depending on the situation. Children’s development is influenced by many factors but as Lund (2003) noted the significance of the mass media cannot be overstated: “The accumulated experience of media exposure contributes to the cultivation of a child’s values, beliefs, dreams, and expectations, which shape the adult identity a child will carry and modify through his or her life.” Studies investigating Social Learning Theory, done by Baker (2007, p.26) have consistently reported that children can model roles and behaviors seen on television. Media play a significant role in the socialization process, body image, and moral judgments in children and adolescents. Cartoons on television are some of the first factors of socialization in a child’s life. Although many adults feel that cartoons are obviously fantastical, unrealistic, and therefore harmless to children, the research evidence proves otherwise. “According to developmental literature, children before the age of ten years often have difficulty differentiating between reality and fantasy”(Baker...
Words: 4134 - Pages: 17
...Likes: 1 Eating habits have changed drastically and rapidly over the years. Today, the number of overweight or obese children and adults in the population has increased while the numbers of lifestyle-related deaths have also increased. As Webb and Whitney (2008) argue, consumers today value convenience so highly that they are willing to spend over half of their food budget on meals that require little or no preparation. They regularly eat out, bring home ready-to-eat meals, or have food delivered. This trend is mainly influenced by the media which promotes such behaviors through commercials and popular programs and movies. The media is a major source of information and misinformation on nutritional sources. The media through advertising promotes unhealthy foods rich in sugars, fat, salt as the ideal food choices. According to Fettling, members of the public are regularly bombarded by messages about food in all forms of media: television, the internet, radio, newspapers, and magazines. Many of these messages revolve around food manufacturers marketing their products in the hope that the public will buy them. The manufacturers use very clever techniques such as jingles and claims about a food's special properties. Manufacturers spend a lot of money on advertising because it is a very effective influence on the food choices of viewers (Fettling 2005, 36). The effect of this advertising is very damaging on children and teenagers. This is firstly because children to...
Words: 1213 - Pages: 5
...Radhika Nataraj MA131235 The article in The Economist, ‘The new politics of the internet: Everything is connected’ gives us a brief overview into the world of internet activism and how it has been shaped into a political movement protesting several issues and how it has created a forum for free speech and innovation globally. The article traces the development of net activism in relation to the environmental movements of the 1960s and 70s. It also elaborates on the role of the internet as a platform in the anti-SOPA protest , the creation of ‘pirate parties’, and discusses the impact and construction of the net activism movement. In contrast to this article, Astra Taylors ‘How the internet is transforming from a tool of liberation to one of oppression’ on the Huffington Post, deals with how search engines, social media and other networked technologies earn wealth and power by constantly surveying internet activity of an individual. Taylor talks about how internet users are viewed as ‘targeted customers’ and explains how ‘more clicks equal more money’ in the article. The article in the Economist quoted Barry Commoner who said, “The first law of ecology is that everything is connected to everything else”. This quote is especially relevant to the internet which is basically a networking technology connecting people and their interests globally. In the 1960s and 70s, varied issues like cleaning the Hudson river and banning nuclear tests, came together to form a single, powerful...
Words: 1551 - Pages: 7
...MEDIA EDUCATION FOUNDATION STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX Challenging media CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT....................................................................................................................04 OVERVIEW.........................................................................................................................................................................................................05 PRE-VIEWING EXERCISES..........................................................................................................................................................................06 INTRODUCTION Key Points..........................................................................................................................................................................................................07 Questions for Discussion & Writing.....................................................................................................................................................07 NO SPACE: BRANDED WORLD Key Points......................................................................................
Words: 8621 - Pages: 35
...Disney and the American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender and Class………………………………………10 Chapter 2: Disney Animation and American Culture…………………24 Chapter 3: Disney Animation and (Gender) Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven...
Words: 25499 - Pages: 102
...Maureen Okoeguale Dfanni’s House of Fashion Final Course Project Report MKTG522 – Marketing Management Professor Lynne Pryor August 24th, 2015 DeVry University Table of Contents Executive Summary: …………………………………………………..3 Introduction: …………………………………………………………3 IMC Objectives: ……………………………………………………….4 Market Analysis: ………………………………………………………5 Communications Strategy Plans: …………………………………….6 Traditional Media: …………………………………………………….6 Internet: ……………………………………………………………….6 Direct Marketing: …………………………………………………….7 Sales Promotion: ……………………………………………………..7 Public Relations: ……………………………………………………..7 Communications Schedule: ……………………………………………8 Budget Evaluation: …………………………………………………….9 Conclusion: ………………………………………………………….....10 Reference Page: ………………………………………………………..11 Executive Summary The mission of Dfanni’s House of Fashion is to offer the best quality designer brands and styles from around the world at fair and competitive prices. Provide world class customer service and deliver excellent customer shopping experience that’s entertaining for the kids and relaxing/pleasing for adult shoppers. We will thrive at becoming the world’s greatest premier retail store, offering innovative and creative merchandise, and most importantly, using more technology and directing the company’s resources towards those fundamentals that are core to our customers. Prior to now, our company has only operated virtually generating $10 million and $15 million U.S. dollars of revenues in years 2013 and 2014 respectively...
Words: 2169 - Pages: 9
