Free Essay

Advertisement Essay

In: Business and Management

Submitted By tbraysher
Words 508
Pages 3
ARRL Icom IC-7100 Advertisement Review

ARRL Icom IC-7100 Advertisement Review
Most magazines will have a limited number of ads that will grab the attention of the reader. The majority of ads will be passed by due to lack of interest or the fact that they do not stand out and beg the attention of the reader. This can be an issue even if they contain something that may be of interest due to the simple fact of being overly informational with a great deal of fine print and lack of a color image that jumps off the page to grab the attention of the reader. The advertisement for the new Icom IC-7100 (QST Magazine 2013) demonstrates clear, simple and eye catching advertisement that stands out from many other ads for equipment and services. Yet it does not over power the reader with too much information, but invites the reader into researching the advertised item further on his or her own by providing a website address and brief list of items that can be accessed through it.
In breaking down the ad it is a full page advertisement conveniently located next to a very busy collage of other ads all with very small print. That does help the Icom advertisement (QST Magazine 2013) stand out. The ad does use a couple images with in it, but the eye is drawn to the main image first that does include the common and patented technology trademark. In big bold letters stating “Creating New Standards for HF Mobiles”(QST Magazine 2013). That further peaks the curiosity of the reader to look more into the advertisement. The fading images near the top give a brief pictorial view of some features that then fade to the background pointing out more capabilities for the reader to investigate. At the top of the page the readers eye are then drawn to the fact that it is a new design and its simplicity. The use of a hand with the index finger extended conveys the concept of simple ease of use at the touch of a finger. The brief list of features in white against a green background really helps in selling the item and provides a brief rundown for simple comparison to other similar products that may be on the mind of the reader.
The market for the advertised item is very limited to Amateur radio operators. That being a niche market the ad is well placed in a periodical that is solely distributed to FCC licensed radio operators, the majority of which are always looking for learning about the latest technology and equipment available for the hobby.
The character of the ad does project the image of a company that is really pushing the edge of technology not only with item advertised, but with the brief list of items and information available through its website as described above including downloadable tools and videos that increase the readers desire to investigate the item further.

References
(2013) Icom Advertisement. QST Magazine, 97(8), 137

Similar Documents

Free Essay

Advertisement Essay

...The Ad That Sucks You Up Jamie Andres The Ad That Sucks You Up For women in the 1940’s the thought of working outside the house was absurd. Cooking, cleaning, and babies seemed to be all the public thought they were capable of. With men being the working type, using women on ads of household appliances seemed to work wonders for the producers. It is believed this advertisement was effective because the producers knew that using women as a cover to a product intended for housewives would make the targeted audience want the product more. Hoover had more going for it than the female targets though; they had bonuses, never seen technology, and great logos to draw people in. They used everything from amazing wording to the way they drew the advertisement for their targeted audience. There is no doubt the Hoover Company made a wise decision with their advertisement techniques in the late 40’s, which benefited their company, due to their targeted consumers. There are different reasons why this advertisement was such a success. On the political side of it, unfortunately you have sexism. Women were expected to stay home, clean house, take care of their children, prepare dinner, and tend to their husband. There were views on women compared to men on an everyday basis in the late 1940's early 1950's. It was not meant in a negative way, it was just the way things were back in that time period. No matter the time frame, in most cases, women......

Words: 958 - Pages: 4

Free Essay

Advertisement Evaluation Essay

...mall with one of two types of shopping bags for one hour. One group of women “reported to the researchers that they felt more sensual and glamorous simply for carrying the bag.” This bag was from Victoria’s Secret. (KIx,2010). I have same “side effect” from a Victoria’s Secret carrying their bags. Everything from Victoria’s Secret makes me happy. One may ask where the secret of Victoria’s Secret is? Maybe one power of Victoria’s Secret is in the effectiveness of their advertisement. This talk deserves consideration. Victoria’s Secret advertisements are impressive, successful, and useful for me as a buyer for several reasons. The company was created by a man for women, so there is no doubt that men will appreciate the clothes of this brand. One can select a convenient way of shopping: the catalog, online store or European-style boutiques. In addition to lingerie, Victoria's Secret sells a wide range of products designed to make women look beautiful and well groomed. Each advertisement from Victoria’s Secret is a small hymn of beauty where we can see the beautiful and popular top models in clothes from Victoria’s Secret. What is more, Victoria's Secret not only sells clothes, but every year the brand arranges Victoria’s Fashion Show with their new collection, where one can see the Angels of Victoria's Secret. Victoria's Secret was created by Roy Raymond more than 30 years ago. The motive...

Words: 1126 - Pages: 5

Premium Essay

Nike Csr Challenge

...12/15/2015 10 Recommendations for Lean Production Execution Success Advertisement 1. Lean Manufacturing 3. Lean Manufacturing 5. Lean Production Systems 2. Lean Manufacturing 4. Lean Resources 6. Lean Production Tuesday, December 15, 2015   Health Business Finance Travel Home Repair Technology Computers Autos Family Entertainment  Nirav Patel                10 Recommendations for Lean Production Execution Success   Management Articles | July 11, 2015 Lean principles have been used with terrific success in manufacturing, elevating the inquiry as to whether economic service establishments could differentiate their service supplying with Lean. ADVERTISEMENTS 1. Lean Manufacturing Advertisement 2. Lean Manufacturing 3. Lean Manufacturing 4. Lean Resources 1. Lean Manufacturing Seminars Advertisement 5. Lean Production Systems Communication Marketing 2. Lean Manufacturing Techniques Law Education 3. Lean Manufacturing Consultant 10­Recommendations for Lean Manufacturing Execution Success Sports Other 4. Lean Resources Home Business Self Help 5.......

Words: 1501 - Pages: 7

Premium Essay

Summary Sheet

...students Advertising Changes Advertisements are carefully designed so that each element helps sell a product. For example, a 1952 Maybelline makeup advertisement and a 2009 Max Factor makeup advertisement both used specific elements in ways designed to reach their audiences. The 1952 advertisement and the 2009 advertisement attempted to reach differing audiences through the use of text, positioning, and models. The 1952 advertisement contains a small text, a before and after picture of a female model, and a large headline. The small text shows that people, in this case women, liked to find out for themselves what was being advertised through reading. The before and after picture of the female model the advertisement has is much bigger than the text. This lets us know that people might have liked to be informed through pictures as well, meaning they liked to see the differences the products being advertised made. The 2009 advertisement displays a slightly larger text than the one of 1952, a picture of female model wearing the makeup being advertised, and a large headline too. Due to the text being slightly larger than the one of 1952, we can see that people from nowadays still enjoy reading. The makeup being worn by the models hasn’t changed, women still like to see what the product looks like being worn. The picture of the female model in the 1952 advertisement is very simple and placed as the background of the advertisement. The model is just......

Words: 669 - Pages: 3

Premium Essay

Advertisement Essay- Disney

...English 200 Section 049 Christopher Shipman “Too Excited To Sleep” Advertisements range from billboards to television commercials to jingles on the radio. Advertising companies have become adept at using images to grab the audience’s attention and implanting the subtlest of subliminal messages to keep the image of their products in the conscious and subconscious thoughts of the audience for extended periods of time. The Disney commercial, “Too Excited To Sleep” depicts two children that are supposed to be in bed but instead are whispering about their expectations of the trip to Disney World they are soon to take. The mother comes in and tells them to go to sleep, to which one of the children responds, “We’re too excited to sleep!” The commercial continues on to scenes of Disney World’s attractions and is concluded by the mother of the children asking the father if he’s asleep. At this point, the father responds, “No, I’m too excited to sleep.” By analyzing the use of image, humor, and fantasy in Disney’s commercial titled “Too Excited To Sleep” it is clear that the company successfully argues that Disney World is a desirable destination for adults, children, and families. In Disney’s commercial “I’m Too Excited To Sleep”, the advertisers use the imagery of fun and fantasy for all. The use of the family that is too excited to sleep gives the audience a mental image such as Santa visiting and other events that keep them awake from excitement. The scenes of exciting......

Words: 889 - Pages: 4

Premium Essay

Commerical Essay

...Commercial Essay Assignment As consumers in our society, many of us are almost immune to the constant barrage of assorted advertisements bombarding us via billboards, television, radio, the Internet, email, and snail mail. Some of these ads are trivial--which cola to drink or which deodorant to use. Some deal with important issues like feeding the hungry or preservation of the rain forests. Although we're exposed to all types of ads daily, we have effectively trained ourselves to filter them out. Who doesn't grab the remote when the television commercial comes on? However, as annoying as they may be, all these ads speak volumes about the nature of our society. Although this situation is the "norm" for us, have you ever thought about how confusing all these different advertisements might be for beings from another planet? Are deodorant soaps or dandruff shampoos as important as feeding starving children? What effect might such ads have on their opinions about our society? Would visitors from outer space have a positive or negative overall image of us from the ads? For this assignment, you'll need to spend 2 hours watching television, but you’re ONLY going to watch the commercials! First, record which channel you're watching. Pick the local affiliate of one of the major television stations only: CBS, NBC, or ABC. If you live in Odessa or Midland, you can watch KOSA, KMID, or KWES. No cable or PBS stations. Then spend two hours watching commercials: Keep......

Words: 797 - Pages: 4

Premium Essay

Advertisements Are Harmful to Society. Do You Agree?

...Nowadays, advertisements play a very important role in our society. It is everywhere wherever you go like on the street, Radio, TV…. Sometime it can be helpful, however, most of them are harmful to the people. In this essay, I will analyze some of the problems of advertisement. Problem one: distraction from important information. One reason that TV advertisements are bad for your brain is that their subject matter is almost always trivial and unimportant. On rare occasions, and add might actually contain useful information, but generally it is merely a distraction. Advertising is bad if it makes you focus on something trivial when you could be focusing on something important. The cynical advertising companies that turnout low end advertising are aware of the problem, and do everything in their power to make trivial things seem important to viewers. It should be comical when we see actors in a TV commercial acting like it matters what kind of toothpaste someone uses, but at some level your mind accepts such impossibilities as legitimate when they're presented frequently. At a minimum, such banal advertising consumes our conscious minds focus when it could be focusing on something that matters. Problem two: appeal to your mind's basest motives. Cynical advertising companies use sexually provocative ads to sell everything from lingerie to hamburgers. These ads are bad for your brain because they appeal to your minds least worthy motives. Advertising is bad when it lowers......

Words: 394 - Pages: 2

Free Essay

Commerical Essay

...Essay on a Commercial Sitting down to watch the television today is more than just enjoying your favorite program. Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on T.V. without interruptions of commercials trying to persuade us to buy something or send somebody our money. The people behind the production of commercials use glamorous objects to appeal to the consumers and to, in turn, provoke them to buy their product. The Subway “Five Dollar Footlong” commercial advertisers use strategies by humor, action, and music. First, Subway starts out with some music. Music always gets your attention and almost all commercials nowadays use music as it will help to generalize the situation and any blandness. If I had to watch a commercial, I would like to hear music. People identify things more with music than if they didn’t have something to get your attention. Next, by watching this commercial, you have a lot of action and a lot of different things to keep you focused on and entertained. Advertisers start off with a lady and a moped and a cop, and a weather lady just to name a few. They try to use humor and familiar things, just like with the music to keep you watching. Many people just record the things that they want to watch, so that way they can just fast forward through the commercials. Finally, Subway advertisers say things to sell themselves, like “Fiver Dollar Footlong.” Heck, that’s a good deal to people, and......

Words: 430 - Pages: 2

Premium Essay

Portfolio

...to write four essays that have stressed the course competencies of subject matter knowledge, writing process knowledge, rhetorical knowledge, genre knowledge, discourse community knowledge, and meta-cognition. Through the process of drafting, editing, and revising three out of the four papers, I think I have been effectively able to absorb three of those course competencies; subject matter knowledge, rhetorical knowledge, and writing process knowledge. The first paper I was assigned to write for Writing 102 was a literacy narrative. For this paper, I was told to write about a past experience that helped influence my current writing and reading qualities. The core competencies that were involved in this essay were writing process knowledge and subject matter knowledge. I used writing process knowledge when I was told to generate ideas for my essay. I began by thinking of five possible ideas and from there I created a brainstorming web out of the two topics I thought would be the most interesting. Shortly after starting, I realized I could only build an effective brainstorming web from one idea. I decided to use the first time I forgot my lines in a play as my main idea for the essay. After I completed the brainstorming web and finished taking notes on what I remembered from the incident I started to follow the writing process that consisted of prewriting, drafting, and revising. Subject matter knowledge, which was the other core competency, was used in this essay when I began......

Words: 1073 - Pages: 5

Premium Essay

Advertising

...Advertisements Are Harmful to Society. Do You Agree? Nowadays, advertisements play a very important role in our society. It is everywhere wherever you go like on the street, Radio, TV…. Sometime it can be helpful, however, most of them are harmful to the people. In this essay, I will analyze some of the problems of advertisement. Problem one: distraction from important information. One reason that TV advertisements are bad for your brain is that their subject matter is almost always trivial and unimportant. On rare occasions, and add might actually contain useful information, but generally it is merely a distraction. Advertising is bad if it makes you focus on something trivial when you could be focusing on something important. The cynical advertising companies that turnout low end advertising are aware of the problem, and do everything in their power to make trivial things seem important to viewers. It should be comical when we see actors in a TV commercial acting like it matters what kind of toothpaste someone uses, but at some level your mind accepts such impossibilities as legitimate when they're presented frequently. At a minimum, such banal advertising consumes our conscious minds focus when it could be focusing on something that matters. Problem two: appeal to your mind's basest motives. Cynical advertising companies use sexually provocative ads to sell everything from lingerie to hamburgers. These ads are bad for your brain because they appeal to your minds least......

Words: 336 - Pages: 2

Premium Essay

Skinny Analysis

...During the great depression, the United States ran into a comprehensive food shortage. This had a major influence on the American beauty ideals, and the definition of sexy took a sweeping U-turn. Previously, losing weight had been a key part in the pursuit of the perfect body, but because of the shortcomings of food, beauty ideals most easily compared with those in Mauritius and Somalia were indoctrinated in the American custom. In this essay, I am going to analyse and comment on an advertisement from this historical period. I am going to do this by applying structural and textual analysis while comparing it to modern advertising. Even at the first glimpse of the ad, we get a feeling of the message the company is trying to spread. Due to our diagonal reading pattern, the first thing that would catch our eyes is the face of a confident woman standing as tall as the entire advert. Two well-nourished males, complying with the beauty ideals of the 1930’s American man, follow this sight. Both of them look with adoration in their eyes, and this has a great impact on our perception of the product. The picture setup subtly says that, ”If you use this product, handsome men will adore you.” Another interesting tool used in the advert is the borrowing of ethos from a more reliant source. The commercial mentions the word doctor, which carries a lot of ethos. A doctor is a trusted title used in commercials up to this day. When linking the word doctor to a product, consumers will......

Words: 651 - Pages: 3

Premium Essay

Advertisements Are Harmful

...Nowadays, advertisements play a very important role in our society. It is everywhere wherever you go like on the street, Radio, TV…. Sometime it can be helpful, however, most of them are harmful to the people. In this essay, I will analyze some of the problems of advertisement. Problem one: distraction from important information. One reason that TV advertisements are bad for your brain is that their subject matter is almost always trivial and unimportant. On rare occasions, and add might actually contain useful information, but generally it is merely a distraction. Advertising is bad if it makes you focus on something trivial when you could be focusing on something important. The cynical advertising companies that turnout low end advertising are aware of the problem, and do everything in their power to make trivial things seem important to viewers. It should be comical when we see actors in a TV commercial acting like it matters what kind of toothpaste someone uses, but at some level your mind accepts such impossibilities as legitimate when they're presented frequently. At a minimum, such banal advertising consumes our conscious minds focus when it could be focusing on something that matters. Problem two: appeal to your mind's basest motives. Cynical advertising companies use sexually provocative ads to sell everything from lingerie to hamburgers. These ads are bad for your brain because they appeal to your minds least worthy motives. Advertising is bad when it lowers......

Words: 328 - Pages: 2

Premium Essay

Crtical Thinking

...Essay #2: Critical Response of an Image 15% of final grade 3-4 pages, double-spaced Far from being a passive mirror of society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class......

Words: 719 - Pages: 3

Premium Essay

Essay

...1 Overview of How to Write an Essay Writing essays is a major element of your education at the university level. Effective writing gives you the ability to express your ideas, theories, arguments, and projects clearly. The skills you acquire at the university level through writing essays will be aimed at practical business applications that you will be able to use in the workplace. The following information provides a succinct overview of the elements you need to know to begin writing an essay. It will help you on your writing journey. Types of Essays Narrative A narrative essay is a story told by a narrator. Generally, a narrative discusses the personal experience of the author (the first person point of view), but it can also be written about things that happen to others (third person point of view). A narrative typically involves characters, a setting, specific and vivid details, and a series of events that can include current incidents, flashbacks, or dialogue. Cause and Effect A cause and effect essay explores why events, actions, or conditions occur (cause) and examines the results of those events, actions, or conditions (effect). For example, a cause could be purchasing a new expensive home. The effect might be fewer family vacations, more time spent on upkeep, or less time with family because of extra work hours to pay for the home. Comparison and Contrast A comparison and contrast essay shows the relationship between two or more elements. The items can be compared...

Words: 6215 - Pages: 25

Free Essay

Images to Essays

...us, they are displayed everywhere from billboards for big business advertisements to television. Billboard Images are used to, promote businesses and also help spread awareness on important issues such as drinking and driving, domestic violence, and healthy living campaigns. Images we see throughout the day are sometimes so vivid they can trigger various emotions depending on the type of subject matter. This past summer I took a road trip with my wife and children to Orlando Florida to visit family. Along the way of our trip, I noticed a billboard of a young kid carrying a teddy bear in his left hand and his right arm extended outwards towards the image of his father walking out of the door with the words dad please don’t leave, our family needs you, that particular image advertised for family therapy. The subject inspired me so much I started composing and writing music on my laptop computer during the long ride, at that moment I came to the belief that billboards are not only instrumental in convincing the public to purchase products or advertising or spread awareness, billboards images can be inspiring. Creatively, there are endless possibilities as to how we use our feelings and thoughts for images that can be inspiring. We can incorporate these visions with writing on so many levels because like they say a picture is worth a thousand words. Weather thinking critically about visuals, to writing an essay we can use images to reflect on our past with passion or however we...

Words: 424 - Pages: 2