Advertisement Motivation

In: Philosophy and Psychology

Submitted By mrsmoran121110
Words 370
Pages 2
Advertisement Motivation
The product that I chose was Victoria Secret. The commercial that I watched was the Victoria Secret commercial 2015 Semi Annual sales event. This commercial was about their semi annual sale that they have twice a year. The sale included not only their underwear and bras but also their pink line, sleepwear, swimwear, and beauty. It was the biggest sale of the year. I picked out several different motivators in this commercial. One is that it is a sale and who does not love sales? A third one is that the sale is not just on their underwear and bras but pretty much the entire store. Another one is how cute the models looked in the stuff they had on. I mean they make you think that you will look like that in it also and let’s face it not all body types are the same so we cannot wear everything like they show because it may look completely different on us. The motivation theories that are in this commercial are almost all of them except maybe one or two. The first one that I pointed out pretty much right off the bat was the incentive theory. The incentive theory is when you do a certain action and you get a special “prize”. In this commercial if you came during that sale you got a lower price on the sale items. The lower price was the “prize”. The arousal theory is also one that I thought of. It might sound crazy and I might be wrong but this made me want to go to that sale so it aroused me to get up and go. The instinctive theory is also present in this commercial. It is your instinct to go and by new products when they are on sale to save money. The drive theory is almost the same as the instinct theory. You have a drive to go by products when you think you might can get them cheaper. So all in all, this commercial was about a sale that was happening for Victoria Secret. The theories that I thought were present are the incentive theory, the…...

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