Advertisement Motivation

In: Philosophy and Psychology

Submitted By mrsmoran121110
Words 370
Pages 2
Advertisement Motivation
The product that I chose was Victoria Secret. The commercial that I watched was the Victoria Secret commercial 2015 Semi Annual sales event. This commercial was about their semi annual sale that they have twice a year. The sale included not only their underwear and bras but also their pink line, sleepwear, swimwear, and beauty. It was the biggest sale of the year. I picked out several different motivators in this commercial. One is that it is a sale and who does not love sales? A third one is that the sale is not just on their underwear and bras but pretty much the entire store. Another one is how cute the models looked in the stuff they had on. I mean they make you think that you will look like that in it also and let’s face it not all body types are the same so we cannot wear everything like they show because it may look completely different on us. The motivation theories that are in this commercial are almost all of them except maybe one or two. The first one that I pointed out pretty much right off the bat was the incentive theory. The incentive theory is when you do a certain action and you get a special “prize”. In this commercial if you came during that sale you got a lower price on the sale items. The lower price was the “prize”. The arousal theory is also one that I thought of. It might sound crazy and I might be wrong but this made me want to go to that sale so it aroused me to get up and go. The instinctive theory is also present in this commercial. It is your instinct to go and by new products when they are on sale to save money. The drive theory is almost the same as the instinct theory. You have a drive to go by products when you think you might can get them cheaper. So all in all, this commercial was about a sale that was happening for Victoria Secret. The theories that I thought were present are the incentive theory, the…...

Similar Documents

Advertisement

...Advertisement his been in existence for some time now and in order to understand the term you must understand “Advertise.”Advertise is to announce or praise a product or service in some public medium of communication in order to induce people to buy or use it. Advertise also used to give information to the public about and announce publicly in a newspaper, on the radio or television as well. Institutional advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote or a contribution, not a purchase. Usually, to authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. In the 1700s, the year that advertisement began with Benjamin Franklin publishing the Pennsylvania Gazette in Philadelphia, which include pages of "new advertisements?” Then Benjamin Franklin's General Magazine prints the first American magazine ads." By 1784 The Pennsylvania Packet & Daily Advertiser, America's first successful daily newspaper starts in Philadelphia. Many publications banned advertising while others limited the space to one column width. Even though advertising was limited to one column, Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York. By 1837, circulation reaches 30,000, making it the world's largest newspaper. However by 1870 there were over 5,000 newspapers in...

Words: 1323 - Pages: 6

Advertisement

...Advertising: Creating an Effective Advertising Campaign Real, Prince Cedie S. BSMM-A21(EVE) 11-2583 I. Introduction: Advertising is form of communication used to influence individual, to purchased product or services or support political candidates or ideas. This research paper main objective is to give information about creating an effective advertising campaign. These serve as guide to those who wants to make an advertisement, the factors that will affect in making an advertisement. Advertisement is very important to those who want to start-up a new business venture. It helps to convince the consumer to buy their product. Adverting helps the consumer to educate the new product, to help choosing a unique product. Some of advertising campaign is in billboard that was very effective because once the II. Purpose a.) b.) c.) III. Advantage IV. Disadvantage Advertising is form of communication used to influence individual, to purchased product or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefits the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Factors that Influence Advertising...

Words: 1925 - Pages: 8

Advertisement

... that they are well off the way that they are. They do not have to strive to get anywhere else because everything will be provided there. They were told to behave and they will have a decent life compare to those living in the wild. Thus, if they were ever release into the wild, they will not survive. They would not know how to do anything, making they feel more adequate than those who are already living there. In chapter 9, the protagonist is introduced to a group of elephant. The group was tied down and had barely any room to move about freely. From birth they were tied to a pole, this started a cycle saying that they were too weak to break free. When they are full grown adult the mentally of being weak is still affecting them. “You need to break free from the fear and suffering and anger that you have chained to the past. Because those emotions are holding you back from living freely. They are holding you back from venturing into new territories. They’re holding you back from being who you were meant to be” (84) Like the elephants, the protagonist thinks that he is too weak to do anything, that he is scared to confront his past. If the protagonist does not confront his past and the things that are holding him back then he will be going nowhere. People dwell in the past usually do not have any motivation for moving forward, they are so hung over what happened that they do not see what they can do to change it. We tend to envision life as a cycle or a daily routine, trapped......

Words: 1263 - Pages: 6

Advertisement

... want becomes available; a real money-saving option for those with flexible departure times. Book highly discounted cruises where you can set sail in a few weeks or a few months; for example, a week-long cruise from New York City to the Bahamas for less than $500. Plus, not only are there no flight booking fees, but “Best Customers” (who have stayed 15 hotel nights or spent $10,000 in travel) can reschedule itineraries at no extra cost.  Layout      More informative Relevant attractive homepage More variety of packages and offers Theme based website User Friendly The oldest online travel site has used its time to wisely perfect its website. It’s easy to navigate and find whatever you’re looking for, even by those who aren’t web-savvy. If you’re really in a hurry, click “Site Map” at the bottom and get an alphabetical list of topics that includes many subjects, from maps and driving directions for destinations, to jobs with Expedia. 2) PULLING POWER : a. Ability of an advertisement or commercial to sell a product or service or to evoke a response from readers, listeners, or viewers. b. Ability of a medium to draw an audience. In Expedia:        Easy and effective navigation Variety of Offers & Vacation Packages Colourful Graphics Extensive listing of database (full of information) Updated with current information Visa Assistance Over 150,000 hotels and 430 airlines worldwide.  50 million unique monthly visitors worldwide, according to data from...

Words: 1681 - Pages: 7

Advertisement

...Fashion Industry and Advertisement Have you ever thought about the role of advertising in our lives? We are surrounded by advertisements and commercials. It’s almost everywhere. We see or hear a lot of advertisements on the TV sets, in the newspapers, on the radio. The main aim of advertisers is to attract our attention and then make us purchase a particular product or agree with a particular idea. Advertising is of great importance in our world of competition. It is important for both seller and buyer. Today’s society is based on gaining money and spending it. The media is always there to give us the ideas how to spend our money. Probably one of the important things in our lives is our appearance. We always come across with advertisements that make us rely too much on fashion and the way we look. Advertisements influence the people creating opinions and stereotypes, especially among the youth. Advertising in fashion industry is very wide spread and they use many strategies to make products sell. It is essential for adverts to be eye-catching and stylish because they are in competition with all the other adverts for similar products. One of the ads that I never get tired of is Coco Chanel ads. I came across with Chanel advertisements a lot and all of them are very aye-catching and they hold something mysterious within them. Coco Chanel stated, “In order to be irreplaceable, one must always be different”. Yes, one has to always be different because that is the...

Words: 601 - Pages: 3

Advertisement

...2013 EVEREADY: A Part of Every Moment A mother and her son are cuddled up next to each other under a blanket, laughing and having a good time while reading a book about space: the room is dark, and only a flashlight is being used as a source of light. The flashlight is powered by the one and only EVEREADY brand of batteries: the brand for “every family, everywhere, every day.” With women who have children being the target audience of this advertisement, the advertiser plays on the women’s emotions through the good time the women and boy seem to be having, which is made possible by the use of the EVEREADY batteries in the flashlight. Also, the setup of the advertisement as a whole plays a role- what women, who has a child, does not want to cuddle up next to their son or daughter, and use a flashlight to read? The advertiser plays on a mothers need to nurture her child, which also ties in with her need to guide her child. In the advertisement, by cuddling up next to her son before bed with a flashlight, the mother is nurturing her son by spending quality time with him and making memories. She is guiding her son by participating in activities that are beneficial to him at his age, like reading. Mothers everywhere will be able to relate to this because every mother wants to guide and nurture her child. A mother might also be able to relate to the advertisement by how it brings about the feeling of a need to escape. Maybe she has had a bad day, and cuddling up next to her...

Words: 534 - Pages: 3

Advertisement

... MOTIVATION? A DEFINITION Scientists have defined motivation as the process of arousing, directing, and maintaining behavior toward a goal. As this definition suggests, motivation involves three components. The first component, arousal, has to do with the drive, or energy behind our actions. The direction component involves the choice of behavior made. The third component, maintenance, is concerned with people's persistence, their willingness to continue to exert effort until a goal is met. Putting it all together, it may help to think of motivation by using the analogy of driving a car. In this manner, arousal may be likened to the energy generated by the car's engine and fuel system. The direction it takes is dictated by the driver's manipulation of the steering wheel. And finally, maintenance may be thought of as the driver's determination to stay on course until the final destination is reached. While motivation, in general, can be described by this simple analogy, it is really a highly complex concept. This is reflected by the fact that people often are motivated by many things at once, sometimes causing internal conflicts. Motivation is a key determinant of performance. However, it is important to note that motivation is not synonymous with performance. In fact, even the most highly motivated employee may fall short of achieving success on the job--especially if he or she lacks the required skills or works under unfavorable conditions. Clearly, while motivation......

Words: 3724 - Pages: 15

Advertisement

...Abstract Everyone is familiar with the term advertisement. In today’s world, advertisement is considered the most vital promotional tool. This term paper is going to focus on advertisement as a television commercial. Television is a very popular media by which a product or service can be introduced to the customer through advertisement. Target group of this topic obviously the mass people who are suppose to be influenced through advertisement. When a company introduces an advertisement, its motto is to increase sales volume in the market. The term paper focuses on how an advertisement starts and how it comes to an end through commercialization. It includes the role of company’s branding department, ad-firm and TV channels marketing team. It also highlights post advertisement feedback and advertisement in present age. * INTRODUCTION There are many ways of advertising a product or service, Television commercial is one of them. In present age, advertisement and television are part and parcel of each other. Electronic media has been explored in a great range by the help of advertisement. Advertisement also comes out with a huge success by using the popularity of this media. Advertisement means a public promotion of any product or service. In today’s world, advertising is considered most vital promotional tool. According to Philip Kotler, “Advertising is any paid form of nonpersonal...

Words: 1835 - Pages: 8

Advertisement Essay

...The Ad That Sucks You Up Jamie Andres The Ad That Sucks You Up For women in the 1940’s the thought of working outside the house was absurd. Cooking, cleaning, and babies seemed to be all the public thought they were capable of. With men being the working type, using women on ads of household appliances seemed to work wonders for the producers. It is believed this advertisement was effective because the producers knew that using women as a cover to a product intended for housewives would make the targeted audience want the product more. Hoover had more going for it than the female targets though; they had bonuses, never seen technology, and great logos to draw people in. They used everything from amazing wording to the way they drew the advertisement for their targeted audience. There is no doubt the Hoover Company made a wise decision with their advertisement techniques in the late 40’s, which benefited their company, due to their targeted consumers. There are different reasons why this advertisement was such a success. On the political side of it, unfortunately you have sexism. Women were expected to stay home, clean house, take care of their children, prepare dinner, and tend to their husband. There were views on women compared to men on an everyday basis in the late 1940's early 1950's. It was not meant in a negative way, it was just the way things were back in that time period. No matter the time frame, in most cases, women...

Words: 958 - Pages: 4

Misleading Advertisement

...MISLEADING ADVERTISEMENT AND ITS EFFECT ON BUSINESS PERFORMANCE: THE CASE OF SOMALI BUSINESSES Ayub Mohamud Hussein Introduction Advertising is a powerful tool used by companies to inform, and persuade for their products/service to their customers to take some action, now or in the future and to shape consumers attitude and intentions and move them to the next level of buying process. It is the method used by companies for creating awareness of their products, as well as creating new products known to the new and potential consumers. Longe (2001) defined advertising as any personal paid form of non-personal communication which is directed to the consumers or target audiences through various media in order to present and promote a product, services or/and idea. The advertisement in media can be in the form of print such as newspaper, magazines, and billboards or broadcast such as radio and television. It consists of pictures, headlines, information about the product or service the company advertises. Businesses in Somalia, particularly businesses in Mogadishu do and invest a large portion of their budget on advertising, but misleading the customers’ mind become a common object that companies use nowadays; nevertheless, these companies ignore the consequence of this action to their performance as well as their image. This study focuses on the effect of misleading advertisement on business. Misleading Advertisement The American Marketing Association (AMA...

Words: 948 - Pages: 4

Advertisement

...Advertisement Analysis In the Dos Equis advertisement on the front page, the creator uses numerous techniques to make their drink seem to be the best of the best. This ad shows an older man in his seventies wearing luxurious clothes and smoking a cigar while being surrounded by two women who can’t seem to get their eyes off him. In front of him are two bottles of dos equis beer that are opened. The creator uses not only words but also colors and detail to mold their ad as being the best. Before even creating the ad, the creator had to still take into consideration the rhetorical triangle. In this case, the subject is a great-tasting beer, the audience are the buyers who are looking to purchase an alcohol and finally the speaker in this ad is the elderly man in the center or who the world knows him by, the most interesting man in the world. The ad appeals to ethos by using the “most interesting man in the world in it”. The man’s ethos is strong mainly due to his title that the world has given him. As being the most interesting in the world, he must keep that title even when choosing his alcohol choice. For pathos, it is not as strong as ethos, but his conviction his face truly shows it. The man’s face has a serious look in the commercial, but he is only trying to pick his beer of choice. Finally, for logos, this beer tastes good and looks satisfying. While looking at this ad you must observe and realize that this is no ordinary beer, it is a distinctive beer for costumers...

Words: 523 - Pages: 3

Advertisement

... being attracted. Advertorials This is an ad intentionally made to look like an article. There is a rule governing any ad that could be confused with an editorial content. Such an ad must be clearly marked as an advertisement. However, this does not normally happen for some web adverts raising ethical questions about such ads (Sterling, 27). Pop-ups and fake dialogue boxes These are groups of ads that open up in new windows. Pop-ups appear in a small window in front of the main window used for browsing. Pop-under is similar appearing behind the main window used for browsing. A user does not see a pop under until the main window is closed. In both cases, advertisers hope that users may click on the window while attempting to close it and thus the users may be taken to the site of the advertiser. The two advertising form are used widely in the internet but they are a source of nuisance to potential customers. Pop-ups should also not be used because users block them. Despite the fact that the ads have a very high click through rate, most of the clicks occur inadvertently when users attempt to close the windows. Adware This is a form of intrusive advertising but is also the name of a company selling anti-spam and anti-spyware programs. Adware is of the form of popular advertisement and comes from different sources. One of the sources if certain shareware or freeware products that software vendors give away freely. These have adverts embedded in the code that appear......

Words: 1717 - Pages: 7

Advertisement

... imitate what their heroes are doing because some young people trust the smoking advertisement is true. They are not developing enough to recognize right from wrong and tail it aimlessly. Furthermore, some people take up the smoking habit from friend because they like follow suit and think smoking is very handsome. Besides, these uncensored advertisements can put the lives of young generation in trouble. Smoking advertisements make less socially sufficient is by all record the best antagonistic to smoking (Dumi, 2012). For instance, if young people see people smoking on the TV screen less, they are using and assumptions, it is not as a bad behaviour tempted. Young generation in the future of the country and smoking leads to healthy problem. Many young man or youth woman think the smoking is very happy and can reduce stress and fatigue but they do not care about their health, until the sick only regret. However, smoking can causes issues from simple allergies to dangerous lung cancers.  A solid future generation just can contribute in the financial advancement of the nation (Margaret Chan, 2013). It will influence non-smokers through detached smoking and government's obligation to give clients of their rights and without smoke environment. These non-productive people are sick burden on families, the economy and government. It also provides revenue for the government, it is not even enough for those who enjoy this bad habit after illness medical facilities. Forcing the...

Words: 812 - Pages: 4

Advertisement

...Before the start of the paper, I have to declare that there are many ways to promote goods, but most important, these businesses must abide by the law. This case study analysis focuses on misplacement of cultural difference by mounting unethical advertisement campaign by two Indian cosmetic companies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skin lightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter on application of unethical promotional strategy- advertisement to generate large volume of sale and maintain market leadership position in India skin care industry. All Indian Women Democratic Association (AIWDA) complained to HLL and appealed to the National Human Right Commission protesting that HLL advertisement is racist, promotes son preference and insulting to the working women. Whether advertisement should be ethical? Is it important for company to consider the cultural norms? At first, There are a lot of advertisement promote their products overly, I can understand this behavior because it is the most important purpose to sell their products, what’s more, for some products, their effects is vary from person to person. However, the skin lightening cream is ,at best, only mildly effective. This is not the situation I said in last paragraph. Its efficacy is almost not up to anyone's expectations, so I think it is not only ethical but also a kind of deception. For this kind of product, cosmetics, the...

Words: 1329 - Pages: 6

Advertisement

...Adver-ties Things In to Everything When people flip through magazines, advertisements are on every other page, but they are quickly overlooked. Advertisements are part of people’s daily lives. This is a big part of what advertisement makers take into account. They need to use certain methods to somehow catch people’s attention in the piles of advertisements that surround everyone. Advertisements are actually mini works of art that take many man hours to manufacture. Advertisements are selling products by use of manipulation on media. There are many parts to advertisements that consumers are blissfully unaware of but affect them psychologically. Many things drive humans to buy goods thinking it will attract a mate, or they think it will fill a need. Advertisement makers are very good at going into a person’s mind and making them think the products they are selling are needed. The makers of advertisements are skillfully weaving masterpieces that a reader will glance upon, but still get a message conveyed to them via imagery, manipulation, and text. The audience of this advertisement might be that of the fashion conscientious. This specific advertisement was found in a 2010 Cosmopolitan magazine. This particular magazine is targeted towards women ranging from the age of 20-40 years of age meaning advertisements in the magazine are also geared towards women in that age group. Specifically this advertisement is most effective when viewed by women who are conscious of...

Words: 1613 - Pages: 7