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Advertising
Advertising is a mode of communication that is intended to persuade an audience to purchase or take an action on products, services or ideas. An advert includes the product’s name and how the service or the product may benefit the consumer. The different advertising messages are usually paid up by sponsors and viewed by consumers via different media. Advertising can also be used in communicating an idea to a group of people in a bid to convince them to take an action concerning the message being conveyed. Advertising exists in different types, the major types including physical advertising and digital advertising. Physical advertising exists in forms like press advertising, mobile billboard advertising and street advertising while digital advertising exists in forms like television advertising, radio advertising, online advertising and product placements (Koekemoer and Bird, 11). Recent advancement in technology has seen the increase in the use of digital advertising as one of the major advertising tools. This is because information published over the internet is immediately available to many users irrespective of their geographical location. This paper discusses the social costs of online advertising outlining the reasons why some people support online advertising and also stating the criticisms of online advertising.
Online advertising
Online advertising is a term relating to advertising over the internet. Online advertising in practice is about getting your web site in front of internet users who are interested in the service or the product. All an organization needs to know is the key terms and phrases that internet users search for when looking for goods or services online.
Why people support online advertising
Online advertising offers monetary advantages to businesses. This leads to business progress which is the major objective for any

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