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Advertising: Apple Ipad vs Samsung Galaxy

In: Business and Management

Submitted By thecoppellgreen
Words 1658
Pages 7
Apple iPad Air vs. Samsung Galaxy Tab Pro 10.1
The Apple iPad Air and Samsung Galaxy are two very similar products. Both are the new generations of tablets which combine the gaming ability of the modern smartphone with the computing power of a laptop computer. In addition, these products seek to catch the eyes of user bases of all ages, from the younger kids using it for the aforementioned gaming to the college student using it for fantasy football or taking notes to the working adult who uses it for work presentations. In this analysis, it will be shown how the products are currently positioned within the market, then from there each’s internet presence, television commercials, and messages will be compared and contrasted.
The market for the tablet is a rapidly growing market with the question no longer being whether or not the tablet will catch on but when will the tablet overtake the laptop computer as the preferred mobile, large computing device. In the business market, the percentage of tablets owned by a business was 11% in 2012 and is projected to rise to 18% by 2017. With such a priority on the tablet, the big electronic product companies have had their eye and hand in the industry for a while. So far, the two best companies, for a variety of reasons, are Apple with its iPad and Samsung with its Galaxy Tablet. According to TabTimes, as of Q2 in 2014, Apple was at 26.9% and Samsung at 17.2% of the total tablet market share in the world. Another interesting statistic because of the respective size of the Apple iPad Air and Samsung Galaxy Tab Pro 10.1 is the market share by screen size. According to the same website, TabTimes, since 2011 the < 8” market has been rising and has overtaken the 8”-11” market, however by 2018, the market will stabilize to nearly an even split between the two different sizes with a small rise in the over 11” tablet market. These...

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