... Woods GE-117 4 MAR 2014 Advertising and Consumerism Over the years, advertising has been an effective means of selling products and promoting new services. Advertising for various products help consumers save money. It also puts money into companies bank accounts. Advertising new store openings provide employment opportunities for consumers out of work. Advertising also helps the environmental conservation. Advertisement is information. It relays opinion, and it inspires a reaction and it influences emotion. Advertising reaches the consumer in various ways through T.V., radio, newspaper, billboards, mobile advertising, magazines, and on the internet. However, many people argue that its successes have brainwashed consumers into spending money on items that they do not need. Many people also believe that advertising does not effectively sell products, it simply persuades the population to buy, buy, buy. I will discuss three areas of advertising to show advertising and consumerism is good and bad. The world of advertising shows many products that are displayed by companies to try and get consumers to purchase it. Lutz, William. “The World of Advertising” Dialogues. Ed Gary Goshgarian. Boston: Massachusetts, 2003. 319. Print. When sales or coupons are advertised, it helps consumers save money. Advertising has no boundaries. It ranges from clothing, vehicles, food restaurants, health...
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...we will be discussing advertising and how it uses peer pressure to influence our buying power in consumer science. Our experiment will address these key issues and how they work together. Our presentation is focused on the tactics used in successful advertising of a product using commercials to influence consumers. A consumer is a person who purchases goods or services for personal, family, and business use. Consumers have a choice to pick and choose what products they would like to use or buy. Consumers play a vital role in our economy. The more people spend, the greater success of the company, the more jobs created and the more tax revenue for our government. (Consumer Dictionary.com). This consumer can be persuaded by advertisements of products. Advertising is about selling a product and the how this is done is by using by bright colors, sentimental values, sex appeal, brand name, jingle tunes, slogans, low involvement, high involvement, celebrity endorsements and humor, in commercials. Humor is a common method used by advertisers to create an interest in their product. This method seems to be wonderful for getting consumers attention, it works really well. People like funny situations they tend to relax and pay attention when something can invoke their sense of humor. This puts them in a good mood, creates a more comfortable atmosphere and a more positive image for the company or product. This makes the product easier to remember. Advertising humor also needs to be...
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...“Marketing Leaders and Ethical Issues in Advertising” ABSTRACT The purpose of this project is to point out some different measures used in advertising for defining problems and to note ethical and moral problems that advertising can and does raise and, finally, to suggest certain steps for the marketing leaders of those professionally involved in advertising. The project examines what the ethical problems in advertising are and why many marketing leaders create unethical advertisements. In order to demonstrate the unethical advertising, I provided some examples. I added to the project a list of ethical and legal issues when creating advertisements can help you to craft legal, responsible advertisement messages. The project also examines ways of solving ethical issues in advertising and what advertisers, marketing leaders should do to be in the money. INTRODUCTION Communication stimulation was known in ancient times. With banners and signs and graffiti dealers notified the citizens about the availability of certain goods on the stalls, as well as future events, such as the slave trade or the gladiators. Due to mass illiteracy traders also had to resort to touts - people standing in the streets or on the busy intersections of the city and loudly informed the passers on the goods. While advertising was of informative, it did not have the elements of persuasion. The flourishing of the advertising business falls on XIX century, when the first public relations man, began...
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...advertise . when you want to increase your business what is the first thoughts that you have? How to make people know about your product, how good your product is . The best and fastest way is through advertising. Here we are going to talk a little bit about the two effective way to advertise. First of all, before we start advertising with TV, radio or any other form of advertising, it's very important to make sure we have a good offer. What we call an offer is what most of people want to trade our prospects for their time or money. It is the main thing that will determine the success or failure of your TV/radio advertising. For example, good offer or bad offer? The answer to that question determines, more than anything else, how well our TV/radio advertising will work. For example, if we have a very good offer , new refrigerators that normally sell for $499 each. We want to unload them for $299 each. How much advertising do we think it would take to sell these refrigerators? But what if we had a very bad offer? We have refrigerators, but they're all old, beat-up and ugly. In a used appliance shop, they might sell for $59 each. But you want $199 each for them! Would any amount of truthful advertising move those refrigerators at that price? After that, we should analyze which way is the better way to do our advertising. Many new advertisers assume that they should start on radio and "move up" sometime later to TV. In my opinion TV can usually...
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...and children by advertising and marketing techniques that help children to environmentally and socially changed their lives. This may help adolescents and parents to make good choices. The idea is that they have developed persuasive tools to influence consumer behavior, but some oppose all commercial marketing aimed at children. Some of this marketing techniques are beneficial because of the impact it does on people. Because children in advertisements were real rather than paid actors and they often confused with news items, in which they generally do not understand the commercial intent and manipulation behind advertisements. Source B introduces , “Positive pester power.” This source explains that companies should market healthy foods and good habits...
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...Limitations and Constraints – P2 Legal constraints * Sale of Goods Act 1979 * The Consumer Protection from Unfair Trading Regulations 2008 * Consumer Credit Acts 1974 and 2006 * Consumer Protection (Distance Selling) Regulations * Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty, if they want a refund or if they want to exchange the item for something else. All customers are entitled to goods that are: * As described. * Of satisfactory quality. * Fit for the purpose. Companies have to abide by the rules and regulations of this law; for example if Tesco were to sell a product that was not of satisfactory quality and not as described this would affect their company as they may face a penalty and/or loose customers. The Consumer Protection from Unfair Trading Regulations 2008 Some companies use misleading methods of advertisement and sales tactics to increase their sales of their products and/or services; therefore the law and rules for consumer protection from unfair trading regulations were implemented to stop companies from using misleading/unethical ways of advertisement. The law protects consumers from unfair trading practices, such as: * Pressure selling. * Misleading product offers. * False limited offer notices. * Aggressive...
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...its brand. The advertising message that Endirt is sending had a high level of recall but a high level of association with the brand and the brands message is partially responsible for a company’s success. Even though Endirt is successful, their message is regarded as offensive towards women and they received unsolicited letters, about one per week which were negative from women saying they will not buy the brand because of the ad message. Endirt’s target market is women and the fact is that women are the primary decision makers and buyers of the product. 2. What are the ethical issues? Advertising reflects society, so it will not be free of criticism. In this case the advertising is in bad taste and is perpetuating a stereotype. The ethical issues that arose in the case are the obligations that advertisers have in mass media, are the rights of women being infringed, should the campaign on the whole be stopped and if the ad was to change how it will affect the brands market share and the company. In the advertising arena, they are provided with a long, coded list of the do’s and the don’ts. Ethics guides the media to be objective, fair and accurate while presenting news, views and opinions. From the case, it appears that Bruce is in a violation of following that code of ethics. 3. Offer your opinion on what actions should be taken? Businesses are in the game to make money and advertising can go a long way towards selling a particular product. But advertising can often be...
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...The Advantages of Publicity Publicity is a way to get your company in front of potential customers. Unlike marketing, which can come across as a sales pitch, publicity often carries the authority of an independent voice. Proper use of publicity can result in higher sales, as your company and products are exposed to a wider net of customers. While publicity cannot always be directly controlled, strategies to garner publicity often prove beneficial to corporate growth. Cost * Publicity and marketing are often used interchangeably to describe a company's promotional activity, but there are significant differences. Whereas companies generate their own marketing materials, publicity is granted by outside sources, such as the media. One of the biggest advantages of publicity is that it is usually free. A marketing staff and promotional activities can cost a company a significant amount of money. However, publicity -- ranging from unsolicited newspaper reviews to social media word-of-mouth -- typically costs nothing. Credibility [The quality of being believable or worthy of trust] * Consumers expect a certain level of bias or exaggeration in the commercials or advertisements a company produces about its products. However, third-party sources, such as magazine articles or online reviews, are often considered less biased. This is particularly true with reputable sources, such as longstanding publication houses or well-regarded professional reviewers. As opposed to company-generated...
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...attempt to send information to people to convince them to spend their money with a certain company’s product. The means of advertising can be through any of the senses, sight , sound or even smell (popcorn smell in theaters). Advertising forms an integral part in making the product known. Therefore, advertising today has become extremely competitive with so many brands competing to make the most eye catching ad. Advertising's high visibility makes it particularly vulnerable to criticism. An annoyance with advertising is general is also expressed by the population at large. In one survey, cosponsored by Advertising Age and the Roper Organization, both consumers and marketing executives were queried about their attitudes with the bad ads produced by their trade, importantly, that they're becoming more and more concerned about advertising clutter. Many research experts believe such ambivalence could be an indication of doom for the advertising industry. It is worthwhile to be aware of the social issues facing advertisers, because negative attitudes toward advertising will ever disappear. Although advertisers face extensive regulation, every issue is not covered by a clear, written rule. Many advertising-related issues are left to the discretion of the advertiser. Decisions may be based on a variety of considerations, including the objective of the advertising campaign, the attitudes of the target audience, the philosophies of the agency and the advertiser, and legal precedent. Many...
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...said, the big question is, how do we stop this rise as a whole. An ongoing issue and example to today’s obesity is fast food chains i.e. McDonald’s, and how they advertise. And though McDonald’s is one of the leading companies in the fast-food chain industry across the globe, people have been outraged with their marketing and campaigns to eat their unhealthy menu items. Thankfully, even with the bad publicity McDonald’s had and has received on numerous occasions, they are still able to have a constant growth within their company. Question #1: When it comes to fast-food industries, marketing and advertising is the key to their success. They typically use the 4P’s of marketing which are, product, price, place, and promotion. “Having accurate research is essential in creating the right marketing” (Business Case Studies, 2008). This, as well as their SWOT analysis, helps McDonald’s be able to see where they are doing well, where they lack to which they can make an opportunity out of it, and how and where they can do even better. Overall, McDonald’s has done a good job at advertising all over the world, but the problem is that some of today’s society does not seem to like it, and are not...
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...AND KEY PERSUASIVE TECHNIQUES Write a 400- to 700-word short essay about issues that could arise from each of the following areas: * Children and advertising * Health and advertising * Political advertising Many issues arise in advertising, and one common issue is ethics. Children and advertising, health and advertising, and political advertising are all area where ethics really come into play, and should be monitored on an ethical stand point. With advertising targeted towards children and health, ethics have seem to be forgotten. The advertising agencies and creators are only concerned with sales and how to generate more. They advertise McDonalds using a clown and playhouse which lure children in to eat and drink extremely unhealthily, which results in an increase of childhood type 2 diabetes, obesity, and a lifetime of other health issues. More than just being overweight and unhealthy, advertisements targeted towards children teach them to be entitled and greedy, promiscuous and push the limits of age appropriate clothing. This in itself has caused for more teen pregnancies and STDs to increase. It has also caused for mental self-esteem issues. Young people now want to look like the celebrities they admire in order to feel that they are worthy of love, affection, and attention from the peers. Advertising affects not only the health of children, but people of all ages. Advertisements promoting newly experimented drugs with dozens of other side effects are...
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...Academic Research and Communication Skills (ARCS) “What are the good effects of Piracy in the entertainment buisness?” Candidate Name: Sumeth Madan Candidate Number: 1156FAGD011 Session: 2012-2015 Subject: ARCS Word Count : 4538 Supervisor: Hans Kirkels Draft – Final 19th June 2013 | Abstract: Background - Piracy in the Internet is defined as the evil force that is destroying the entertainment industry. This blame has been put on since the invention of the Internet and its file sharing ability. It has recently been observed that a significant number of reasons can help in proving that piracy does have a good effect on the society. Result – Distributing the three major entertainment industries such as the music industry, gaming industry and the Movie production industry the research helps in proving the question about why is piracy good to the society. Piracy is not only the back bone of the entertainment business but is also the backbone of the internet as by doing critical analysis we find that it even protects us from the government. Conclusions - A theoretical analysis, backed up by observation and intense reading and understanding of how the Internet and the piracy works we can conclude that the piracy has had good effects on the entertainment industry. Table of Contents Abstract……………………………………………………………………… 2 ...
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...Advertising Consumer Midterm Paper Revised Fall 2014 Name: Zeina El Zein Professor: Marilyn Cohen Advertising is not merely a way of selling goods, it is a true part of the culture of a confused society. - Raymond Williams Advertisements have shifted drastically from the 1920’s up until now; this change is heavily influenced by psychological advertising and the technological changes that took part during that time. Due to current events happening in the 1920’s advertising began to be geared to consumer fears, needs and desires in order to promote brands and products. In 1921 Listerine the company came up with what was called an American epidemic known as “chronic halitosis;” the goal of this creation was to convince Americans that it was a medical condition and the best solution to it was their newly created product. The company’s marketing campaign was a great success and brought high revenue to them; this was made possible through their advertising team who knew exactly what to tackle: the insecurities of Americans. The advertisements often included images in sexual or romantic settings in order to emphasize the importance of the need of the product in order to be socially acceptable. In this essay I will be looking at two different Listerine advertisements one dated from the 1920’s and another one from 2010, while evaluating the technical as well as psychological changes that occurred. By the time of the 1920’s the field of advertising experienced a...
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...now this may be a newspaper article mention in a magazine on radio or television interview or item it’s all free exposure none paid visibility that can illustrate a positive or negative image to the “general public”. Now I’m sure your saying to your self-publicity sounds a lot like advertising, and you’re wondering, what’s the difference between Advertising and publicity? Advertising is the activity of attracting public attention to a product or business or “a band”, as by paid announcements in the form of print, broadcast, or electronic media such as the internet, what can Publicity do for you? To really hit the nail on the head I would say Publicity provides important visibility. An article in newspaper or a story on radio or television will attract public attention and stimulate public interest and create awareness and build creditability for the cause you’re promoting, then you and your organization can profit from this most important visibility Why attract publicity? One of the main reasons P.R professionals seek publicity and not advertising the significant word here is Creditability, publicity is regarded as more credible then advertising; to attract positive publicity requires establishing a good working relationship with the media. This is of course easier said than done, your job as public relations professional is to provide the media with none biases information about your organization whether it is electronic or print with and you do this by furnishing them with a press...
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...Dow Chemical Company overseeing the silicon breast implant litigation, I would opt to conduct a full-scale advertising campaign focused on describing “…the benefits of silicone products. Without mentioning the breast-implant issue,” and “tell numerous heart-wrenching tales about how silicone products have saved the lives of children. “ I think this would be the most strategic way to handle this situation given the circumstances. By design, this campaign would yield many benefits for Dow Chemical’s business. First of all, this campaign would distract the general public from the negative aspects of the silicone products business and focus them on the positive aspects. I am confident that appealing to people’s emotions is truly effective and would help Dow Chemicals restore their corporate image. By providing facts about some “heart-wrenching” situation about how silicone products save numerous lives of children we would blur the negative conception about silicone products, if not completely remove it. The general public responds well to messages that have a strong emotional flow. If the advertising campaign would not be able to remove the bad perception of silicone products from the general public, it would at least impose a sense of differentiation in regards to the silicone products. By default, people associate silicone with the silicone breast implants. This advertising campaign would aim to make people associate the silicone products with something else, such as a silicone...
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