...Cleo COLOUR | CASUAL | 3x | 6x | 12x | 18x | 24x | 36x | | RM | RM | RM | RM | RM | RM | RM | Full Page | 5060 | 4805 | 4565 | 4335 | 4120 | 3915 | 3720 | Double Page Spread | 10120 | 9610 | 9130 | 8670 | 8240 | 7830 | 7440 | Two Column (vertical) | 3795 | 3605 | 3425 | 3255 | 3090 | 2935 | 2790 | Half Page (vertical or horizontal) | 3035 | 2885 | 2740 | 2600 | 2470 | 2345 | 2230 | One Column (vertical) | 2025 | 1925 | 1830 | 1735 | 1650 | 1565 | 1490 | | | | | | | | | SPECIAL POSITIONS | | | | | | | | 2nd Double Page Spread | 11330 | 10770 | 10230 | 9720 | 9235 | 8770 | 8330 | 3rd Double Page Spread | 11130 | 10575 | 10045 | 9545 | 9070 | 8615 | 8185 | Facing Contents/Masthead | 5670 | 5385 | 5115 | 4860 | 4620 | 4390 | 4170 | Facing Regular Features | 5570 | 5290 | 5025 | 4775 | 4535 | 4310 | 4095 | | | | | | | | | MONOTONE | | | | | | | | Full Page | 3290 | 3125 | 2970 | 2820 | 2680 | 2545 | 2420 | Half Page (vertical or horizontal) | 2470 | 2345 | 2230 | 2120 | 2015 | 1910 | 1815 | | | | | | | | | SPOT COLOURS RATES & 5th Colours | | | | | | | | Where spot colour or 5th colour is require, loading at prevailing rates is applicable. | Cover Positions (only casual rates apply) | Inside Front Cover Spread | RM 12650 | Inside Back...
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...The company that I have chosen will continue with my theme for the previous assignments, Papa John’s Pizza. Papa John’s uses many different channels to advertize their pizza. They use television commercials, radio commercials, mobile banners, door/pizza box flyers and the internet. Papa John’s television commercials have used their slogan “Better Pizza, Better Ingredients” numerous times. In their commercials Papa John’s not only show the pizza but also there are usually quite a few people around. Papa John’s makes it seem like you and your friends will get together to enjoy Papa John’s pizza. The founder of Papa John’s is almost always in the commercials so that you have a face to put with their product. The television commercials show the pizzas and show friends getting together. I think that the television commercials really work. The Papa John’s radio commercials seems like they are just the audio of the television commercials. There is nothing new with the radio commercials. There really is nothing that is very special about the radio commercials. You do not get the same information in the radio commercials as you do with the television commercials. The Papa John’s mobile banner ads are pretty effective. If you are using one of your smartphone apps like Pandora, a Papa John’s banner will pop up on your screen. The banner ad will advertise their special that is available. When you tap on the banner ad, it takes you to the Papa John’s mobile website so...
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...Advertising & Promotion Pg 780 1. Compare and contrast the social and economic issues involved in the practice of advertising. Depending on the concerns that are going on in the communities that the consumers are living. Advertisers would need to support causes that could raise awareness as well as sponsor activities for those in lower socio economic conditions. Apple or Dell could donate computers, Burlington Coat factory, encourages the communities to bring in a coat to give to the less fortunate members of society. When a corporation is doing positive thing, the consumers feel better like raising awareness about social issues like stop smoking, drugs, see something say something campaigns 4. What is the role of the Advertising Council in encouraging social advertising? The Ad council is all about raising awareness on social issues. They have well organized systems in effect on keeping our society informed and in turned encourages the advertising industry to support a number of causes. When the advertising industry comes together to support these causes, the issues of society are addressed across the world. By enlisting volunteers from the advertising community, their numbers rose and so many great campaigns have been formed to make the world a better place. Advertisers want to be a part of these successful projects to show that they care more about issues affecting society 5. Why is substantiation considered the foundation of FTC enforcement. When there is claim...
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...------------------------------------------------- Social Media Impact on Advertising Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Table of Contents Introduction………………………………………………………………………... Page 1 Marketing Facts and Statics in Relation to Social Media………………………. Page 3 Advertising on Social Media is a Steal………………………………………….... Page 5 Benefits of Marketing on Social Media…………………………………………... Page 7 Conclusion………………………………………………………………………..... Page 9 Kiron McKenzie 4/10/16 MIS 300 Social Media Impact on Advertising Introduction: From the earliest starting point, online networking has importantly affected every one of us. Online networking began as a technique for individuals to either interface or reconnect with each other. As of right now, online networking has turned out to be a great deal more. Specialists use showcasing to effectively develop their organizations and to get their pledge out tremendously. The best showcasing methodology is one that utilizations online networking and customary promoting in pair. Entrepreneurs have made sense of that online networking advertising has an exceptionally constructive outcome on the achievement of business and it is a technique that takes next to no cash to finish a strong deciding result. The term advertising alludes to a sort of correspondence through which group of onlookers or purchasers are induced to...
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...Homosexuality in advertising and mass media. The growing momentum worldwide considering gay rights issues and gay marraige legislation shows that there is growing mainstream accaptance of homosexualtiy. The demand for change came to light in the 1970s. Since then much of the world has become more accepting of homosexuality between same sex partners of a legal age. In 2007 the Pew Research Centre carried out a Global Attitudes Survey. They found that while people in Africa and the Middle East had strong objections to homosexual behaviour, its acceptance was much higher in Western and Northern Europe, Canada, Australia, New Zealand, Northwestern United States and much of Latin America. This groundbreaking survey found that 70% of ‘Millennials’ which are people in the 18-32 age demographic are in favour of same sex marraige. This is significant as Millennials take up 27% of the adult population today compared to just 9% in 2003. (http://www.pewglobal.org/files/2013/06/Pew-Global-Attitudes-Homosexuality-Report-FINALJUNE-4-2013.pdf) The growing numbers of the population in support of gay marraige legislation has spurred television producers to include charachters of a homosexual nature in their programmes and broadcasts. Modern Family is one of the most viewed programmes in the sought after 18-49 demographic. (http://tvbythenumbers.zap2it.com/2010/09/28/tv-ratings-broadcast-top-25-sunday-night-footballglee-greys-anatomy-dancing-with-the-stars-top-premiere-week/65498/ ) It was on...
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...Topic: The impact of advertising on media bias The Impact of Advertising on Media Bias. (2012). Journal of Marketing Research: February, Esther Gal-Or, Tansev Geylani, Tuba Pinar Yildirim (2012). Journal of Marketing Research: February 2012, Vol. 49, No. 1, pp. 92-99. Retrieved from http://dx.doi.org/10.1509/jmr.10.0196 The authors in this study investigate the effecting of advertising in the media bias, the marketers evaluate the size and composition of the difference outlets of the readership when they making advertising choices. They also demonstrate their right target market with the advertising supplements subscription fees and it may serve as a polarizing or contingent on the extent of distinctiveness among advertisers to readers who have difference preference in politics. Each advertiser will have to choose a single outlet for placing their ad when manifoldness is large and the greater of polarize rises compare to when media outlet relies on subscription fees only for revenue. If the distinctive is small, advertiser chooses multiple outlets and the polarization results are reduced. Media bias and advertising: Evidence from a German car magazine (2014). Dewenter, Ralf; Heimeshoff, Ulrich (2014). DICE Discussion Paper, No. 132, ISSN 2190‐9938 ( online). Retrieved from http://fgvwl.hsu-hh.de/wp-vwl This paper analyzing the impact of automobile reviews in manufacturer's ...
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...The effectiveness of advertising through the social media in Gauteng by Thirushen Naidoo 22012893 Dissertation submitted in partial fulfilment of the requirements for the degree Master of Business Administration at the Potchefstroom Campus of the North-West University Supervisor: Prof. C.A. Bischoff November 2011 1 ACKNOWLEDGEMENTS Lord Ganesha, thank you for removing all obstacles in my path to complete this dissertation. I would like to take this opportunity to express my heart-felt gratitude towards a number of very special people whose contribution, support and understanding were essential for the completion of this study. I would like to thank my father Geghia, mother Lavina and two brothers Shalendra and Rishendra for the tremendous support through these past three years .To Orisha, a very special thank you for the belief and encouragement you provided me with during this period of studies. Having people like you in my life has made all of this possible. My heart goes out to each and every one of you. To Prof. Christo Bisschoff, thank you for the guidance, wisdom and encouragement throughout the study. You have made this a truly enjoyable experience. “Om Namah Shivaya “ 2 ABSTRACT In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative...
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...Problem 1 Print Media Advertising (PMA) Click Link Below To Buy: http://hwcampus.com/shop/problem-1-print-media-advertising-pma/ Problem 1 Print Media Advertising (PMA) has been given a contract to market Buzz Cola via newspaper ads in a major southern newspaper. Full-page ads in the weekday editions (Monday through Saturday) cost $2000, whereas on Sunday a full-page ad costs $8000. Daily circulation of newspaper is 30,000 on weekdays and 80,000 on Sundays. PMA has been given a $40,000 advertising budget for the month of August. The experienced advertising executives at PMA feel that both weekday and Sunday newspaper ads are important; hence they wish to run the equivalent of at least eight weekday and at least two Sunday ads during August. (Assume that a fractional ad would simply mean that a smaller ad is placed on one of the days; that is, 3.5 ads would mean three full-page ads and one half-page ad. Also, assume that smaller ads reduce exposure and costs proportionately.) This August has 26 weekdays and 5 Sundays. The objective is to determine the optimal placement of ads by PMA in the newspaper during August so as to maximize the cumulative total exposure (as measured by circulation) for the month of August. a) Formulate the linear programming model for the problem. b) Use the Graphical method to find the optimal solution. Show all steps. c) Use Excel Solver to find the optimal solution. Copy and paste your spreadsheet and the Answer report in its entirety...
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...Running head: Impact Print Media Advertising has on Standard on Beauty Impact print Media Advertising has on Standard of Beauty Prepared by: Team A Wilbert Bullins, Angela Louis, Alice Moreland, Raegan Phillips, Jennifer Valles University Of Phoenix SOC/105 GA09ELEC06 Rochelle Votaw, MA July 29, 2009 Impact Print Media Advertising has on Standard of Beauty Since the dawn of time and throughout the years following, society has had a predetermined idea of what the standard of beauty should be. As times have changed, the media has assisted in the evolution of what the standards of beauty are today. In this paper we will take a look at what the media has portrayed the current standards of beauty are in our society. We will also examine print media and how it affects what American popular culture believes beautiful is. We will review the positive and negative aspects in the media inspired, standard of beauty and why Americans would choose to partake in the, sometimes strenuous, process of achieving this status. Print media is considered to be one of the most powerful tools that have helped shape Popular American Culture today; it sets the trend on what is stylish, acceptable, and what is not. Print media can come in the form of newspaper, billboards, magazines, post cards, books, and brochures, just to name a few. In this day and age, when you look in a fashion magazine, you will observe most of the models and celebrities have...
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...The weaker vessel? A look into how popular fashion media is portraying traditional male misogynist values in its advertising. ‘Violence in [the media] demonstrates power. It is portrays victims as well as the victimisers. It intimidates more than it incites. It paralyses than it incites. It defines majority might and minority risk. It shows one’s place in the ‘pecking order’ that runes society’ (Nacy Snow 2001:24) In a 21st century we believe that gender equality is widely accepted belief in the public conscience however popular fashion media is generally lead by patriarchal agenda to promote violence against women and male dominance in it advertising. The case studies of focus for this essay are the 2010 Calvin Klein and 2007 Dolce and Gabbana advertising campaigns. Both adverts display extreme sexualised violence against women by a group of men. The adverts show a women who is being held down by a oppressive male hand, while four men gaze at her. The same gaze at which English aristocrats would look at the the exotic women of Turkey in oil painting or how 21st century men look at women in internet pornography. The idea of wealth and sexual violence being linked in popular culture is a common place and I will also explore how the idea of wealthy is linked to women and their sexuality. Throughout art history women have been depicted from male perspective as weaker, passive receivers of violence and object of a sexual gaze. This can be seen up to the modern day with...
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...NOTES ON ADVERTISING IN CHINA The difficulties of advertising in China 1. Inaccurate market and media information in China. 2. Lack of advertising professionals. 3. Strict control by the China government. 4. Long advertising processing time. 5. Confusion in advertising system. 6. Different charging scale for advertising: domestic, JV and foreign. 7. Incomplete rules and regulations governing advertising. 8. Market differentiation. Effective advertising strategies 1. Understanding the market difference between Hong Kong and China. 2. Understanding the system and structure of advertising market in China. 3. Observing the rules and regulations of advertising in China. 4. Maintaining good relationship with the advertising companies in China. 5. Formulate advertising plans ADVERTISING The influence of advertising in China is extremely powerful. This is due to Chinese consumer psychology and the high profile that most forms of media enjoy among Chinese audiences. Since the government administrates China’s media, especially television, radio and important newspapers, ordinary Chinese trust most reports about commerce or trade as long as these stories are presented as ‘official news’. Information in the form of television advertisements plays a powerful role in terms of social or consumer reference groups. Media Selection For many MNCs, the intensive use of advertising to promote brands is seen as a key approach to the Chinese market. However, the...
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...UNIT – 1 / ADVERTISING Advertising Literal meaning of Advertising: Advertising was originated from a Latin term ―advertire‖ which means ―to turn to.‖ The dictionary meaning of the term advertising is ―to give public notice or to announce publicly.‖ Definition of Advertising: The American Marketing Association has defined Advertising as ―any paid form of non-personal presentation and promotion of goods, services or ideas by an identified sponsor.‖ Elaboration of the above definition: First advertising is ―paid for‖ that means it involves commercial transaction. Secondly advertising is ―non-personal‖ that means it is directed towards a mass audience not directed towards any individual as it is in the case of personal selling. Finally advertising is identifiable with its sponsoring authority or advertiser. It discloses or identifies the source of opinions and ideas, it presents. Einstein College of Engineering Objectives of Advertising: There are two types of Advertising Objectives, I. II. General Objectives. Specific Objectives. I. General Objective a) Stimulating Demand – It can be done in two ways, first the present users of the product may be persuaded to increase the present rate for product consumption. Second way is to attract the new users into the market by telling them the qualities of the product. b) Increased profits. II. Specific Objectives of Advertising a) Preparing ground for new product. b) Facing competition. c) Informing the changes to the...
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...Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background to the study, statement to the problem, research objectives and questions, significance to the study. Not be left out are the delimitations, limitations, review of the literature, research methodology, data presentation and the budget to be allocated for the entire research. 1.1 Background to the study Econet Wireless Zimbabwe is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. The company continues to upgrade its network to carry more subscribers, and further widen its geographical coverage, which is already the most extensive in Zimbabwe. www.econet.co.zw. The reason which motivated me to study this topic is that ,marketing problems often have far reaching effects...
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...past decade advertising has changed in ways that weren’t even thought possible. In the beginning, advertisement got around just simply through people talking. Then when paper and printing came around companies would pay to have an advertisement on a piece of paper or even in the newspaper. Then advertising went by the way of radio and then to television. Advertising has been forever growing, and it is an essential part to a company’s success. With the growing rate of types of advertising, it makes the job of the marketers even harder. Marketers have to find new ways the catch the eye of its consumers, especially that of the Millennial Generation. In the years before the ‘smartphone’ most of the world’s advertising went through television. Television was a good way to advertise their product because a lot of people would be in front of a television at some point in their day. One of the most popular advertising days for marketers are on the day of the Super Bowl. During the time that of the game companies pay millions of dollars to have their advertisement broadcasted in front of all the viewers of this game. The millennial generation has been tough for marketers to get their advertising to. This generation is more technology savvy and majority of them have a smart phone that is with them everywhere. Marketers began to notice that an effective way to get to this generation was through social media. This generation has gone through various versions of social media such as AIM...
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...world of ubiquitous advertising chaos and consumer avoidance, it can be extremely difficult for advertisers to penetrate the clutters to reach potential consumers, probably there is no other emphatic concept has caught more interest from advertisers than engagement as it embodies a sense of involvement. (Calder 2012). Meanwhile, digital technology continues to emerge, the enveloping technologies has impacted the communication between individuals in daily life, on the other hand, it has modified how advertiser engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as “digital advertising”, a form of advertising where businesses implement internet technologies to present promotional advertisement to consumers, digital advertising also includes brand messages presented through social media networking, online advertising on search engines, as well as banner advertising on mobile and website. (Andrew 2010). When it comes to advertising expenditure, digital platforms offer a greater opportunity, timeliness, and relevance to achieve greater understanding to advertising expenditure. This essay will be discussing how advertisers accommodate the trending in digital development and how to engage with the potential consumer in digital ages through three components. First of all, advertising on social media networking perhaps...
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