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Advertising in Radio

In: Film and Music

Submitted By genehunter
Words 1068
Pages 5
When a business is starting out or is in need of informing the public of a new product or service, advertising is the best way to achieve that goal. These announcements come in many forms and styles. When comparing the typical varieties of promotion mediums which are television, newspapers, and magazines, radio ads are much more affordable than many people realize. While broadcasting in radio, a company is able to reach its target audience at the lowest cost. Being that the most affordable form of advertising means of publicity is through the airwaves, it is frequently the preferred kind of mainstream marketing medium of many businesses new and old. Although radio is the cheapest and most direct form of placing bulletins, there is a process in which companies must follow in order to successfully reach their target audience. Once a company has decided to use radio as the medium of choice for their advertisements, the company needs to first decide who their target audience is going to be by looking into factors such as gender, age, where they live, interests, hobbies and even personality traits. It may come to sound a bit stereotypical but many business owners instinctively know what type of music their target audience listens to. If a company is trying to market a new type of energy drink, they should invest their time in advertising on radio stations that would play rock or hip-hop music, rather than a station that plays classical music. As soon as an establishment has identified their demographic, the next step would be to consult with radio stations which cater to the type of audience they seek. While communicating with radio stations, businesses need to keep in mind a few things about each station they reach out to. The first being the reach of a station, which is the number of people that will likely hear their message. Another is the number of times a target...

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