Premium Essay

Advertising Influence Advertising

Submitted By
Words 822
Pages 4
Advertising is a strong influencer in today’s society and has been used for centuries. Advertisements intend to be persuasive and are strategically designed to influence readers and captivate their audience in order for them to buy their products. Today we have access to many platforms which are flooded with advertisements and commercials on television, radio’s, internet and around cities, cars, people, signs and billboards. We may also find products showcased and advertised on other products like calendars. Advertising today isn’t all about items and products, but are also a way to showcase and influence decisions whether that would be to vote for a mayor or a state leader, but to most of all persuade you for votes so the desired person can …show more content…
The product was found on page 13 and has been compared to a women’s watch, ‘Rado’ which was found in a women’s magazine with the cost of $8.50 on page 10.
Nobrac’s watch has been advertised in a nine, ninety-five dollar magazine which tell us that this is being promoted to those who read magazines and can afford and or have interest in them. Male Adults and up would be interested in these magazines and the type of watch which is carbon fibre could be towards working or middle class and up men. We can also see that price listed on the page is six hundred and ninety-five dollars which is not what your average working man would look for.
Both magazines had targeted audience, both towards a similar age group and set gender based magazine. “V8X” focused towards men’s products, fashion and vehicles whereas “InStyle” focused on women’s fashion, products and health. “V8X” costed nine, ninety-five dollars setting the audience to more wealthier men who can potentially afford most of the products listed. “InStyle” was eight-fifty dollars and advertised less expensive products, showing us that each magazine had a gender, age and wealth based target

Similar Documents

Premium Essay

Advertising On The Impact Of The Influence Of Advertising In Advertising

... BACKGROUND OF STUDY: In this day and age, advertising is the backbone of success of any company as it shapes the perceptions and attitudes of individuals over the buying behavior. Advertisement, itself, can lead a brand to the epitome of success or rip of product out of the market. If done through the right channel and in the right way, it attracts a large volume in a single shot. No business in present era can escape from such extensive influence of mass media and advertisements. Promotion can be done through various mediums such as print media, broadcasting and outdoor medium. AIDA (Attract, Interest, Desire, Achieve) concept brought into the marketing in late 19th century clearly indicates how effective advertisements play with human minds. When a potential customer sees any ad of a particular product, he gets attracted towards the product shown and his interest is created into the product. Regular advertisements make him desire for product and after a certain point he buys the product which is the final stage of this concept....

Words: 937 - Pages: 4

Premium Essay

Advertising Techniques and Their Influence on Consumer’s Behaviour

...Advertising techniques and their influence on consumer’s behaviour The estimated time the average US citizen spends in front of the TV screen is 1500 hours per year. He watches not only shows, programs, movies and matches but also 38 000 of the advertising films at that time. What is more, he sees or listens to 100 commercials every day, invasive in other mass media, like the Net, newspaper or radio, not to mention all those leaflets in his mailbox and banners on the Net and billboards on the street. ( Falkowski, Tyszka ) The reason why advertising is omnipresent is quite obvious. It is the best way to encourage people to buy things or to use some services. Otherwise, no one would spend so much money on this business. Commercials accompany our life nearly at every turn. They get into our language, the way we perceive the world, think and create relationships with other people. However, we do not realize their power. We believe that we choose certain coffee brand because of its objective value. Most of us are confident the advertising has nothing in common with our choices. The rest think that commercials affect others, not themselves. It figures that we all cherish illusions. In fact, adverts exhort us to buy things we do not really need. As an author of this text I would like to show how this mechanism works and what kinds of conditions need to be performed to make advertising effective. It is important because we really seem to live in the advertising age. Advertising...

Words: 1241 - Pages: 5

Free Essay

The Damaging Influence of Advertising on Children Can Be Reduced.

...The damaging influence of advertising on children can be reduced. Academic Reading and Writing Course EWR 1211 July 1, 2009 Outline Title: The damaging influence of advertising on children can be reduced. I. Introduction Thesis statement: As advertising causes childhood obesity, which can lead to serious diseases, government and schools should take urgent actions to improve the situation. II. Background of the problem 1. Marketing Industry 2. Children 3. Increased risk of being overweight and its serious consequences III. Solution one The first possible solution is that government should restrict the attack of food marketing on kids. A. Advantages 1. Decreased number of commercials 2. Elimination of junk food marketing B. Disadvantages 1. “The system has kinks” 2. Difficulties in identifying junk foods 3. Limitation of democracy IV. Solution two Another feasible solution that schools should create a healthy environment. A. Advantages 1. Availability of healthful foods 2. Improvement in kids’ diets 3. Connection with local farmers 4. Health education 5. Promotion of nutritional products 6. Decreased rate of obesity B. Disadvantages 1. Long cafeteria lines, not enough time for lunch, noise 2. Accessibility of competitive foods 3. Schools’ fundraising V. Conclusion To sum up, due to the negative...

Words: 1539 - Pages: 7

Premium Essay

Cosmetic War: the Influence of Cosmetic Advertising in Our Society

...Cosmetic War: 
The Influence of Cosmetic Advertising in our Society Advertising has become a massive part of our social environment, and can be seen at large throughout any industrialized society. Nowadays it is virtually impossible to avoid ads while carrying on with your daily life. Our daily dosage comes from television, radio, magazines, newspapers, billboards, and most recently, social media, among others. The average person is exposed to as many as 5,000 advertisements a day, and nearly 10,000,000 in their lifetime (Gustafson). With that said, advertising’s impact in society is so prevalent that if advertisers do not take caution, it can also become easily detrimental. Cosmetic advertising can be held accountable for feeding especially women with unrealistic results and false standards of beauty. The problems with cosmetic advertising and the effect it has mainly on, but not limited to, women are innumerable. Considering the fact that “cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year,” cosmetic advertising is a practice that should be approached with caution, as it affects so many women daily (Thompson). The most simplistic and widely targeted critique of cosmetic advertising comes from the excessive use of photo manipulation in ads, including Photoshop and the use of filters. These tools create unrealistic images of the benefits the product can actually offer, causing women to become more dissatisfied...

Words: 1672 - Pages: 7

Premium Essay

Xcom 100 Week 8 Assignment-‎Advertising in Society Paper

...XCOM 100 Week 8 Assignment-‎Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/xcom-100-week-8-assignment-%E2%80%8Eadvertising-society-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome...

Words: 3856 - Pages: 16

Premium Essay

Term Paper

...depends on their personality if they will be fool or not by such an impressive kind of art that can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing weapons, advertising is renowned for its long lasting impact on viewer’s mind, as its exposure is much broader (Katke, 2007). Advertising reaches us through a channel of communication referred to as a medium. Through all the mediums advertising influence audiences, but television is one of the strongest medium of advertising. Advertising is the best way to communicate and convince the customers to buy a new or an existing product. It can influence the buying behavior of the consumers by how effective the advertisement was. This paper studies about the influences of advertising on consumer buying behavior, on how it affects the preferences of the consumers in buying a product. The advertising affects the everyday activities of the economy in the lives of people. It influences people through education, reassurance and persuasion. The major aim of advertising is to impact on buying behavior. No company can become a market leader unless they invest lots of their investment in promotional purposes (Hussainy et al., 2008).   Everyone loves to watch television...

Words: 321 - Pages: 2

Premium Essay

The Effect of Advertising on Customer Choice

...THE EFFECT OF ADVERTISING ON CUSTOMER CHOICE A CASE STUDY OF CENTURY BOTTLING COMPANY LIMITED BY SEBYALA BOSCO 10/U/141910/BSE/PE A RESEARCH REPORT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR’S DEGREE OF BUSINESS STUDIES WITH EDUCATION OF KYAMBOGO UNIVERSITY AUGUST 2013 DECLARATION I Sebyala Bosco Registration Number 10/U/141910/BSE/PE, declare that this research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” is out of my own effort and it has never been submitted to any institution for any award. Sign …………………….. Date……………………………. Sebyala Bosco 10/U/141910/BSE/PE APPROVAL This is to certify that the research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” by Sebyala Bosco registration number 10/U/141910/BSE/PE has been done under my supervision. The research report is ready for submission to School of Management and Entrepreneurship with my approval as University supervisor. Sign: ……………………………… Date:……………………….. Ms. Nakatete Phionah (Supervisor) DEDICATION I dedicate this report to my beloved father Dr. Bukenya John Vicent, my beloved mother Ms. Namuli Josephine, Mr. Lubega Fred and Haji Kazibwe, Prof. Kawuma, Hajjati Sarah...

Words: 14817 - Pages: 60

Premium Essay

Sdjkshsd

...objection and arguments against the advertising is that it is a costly function. It is generally criticized that the cost of advertising to too high and that such high cost is covered by the selling price of the advertising goods. Advertisement is considered as an indirect cost which is added in the distribution expenses. When expenses are to be increased, the selling price of the products will also be enhanced. It is true factor because large advertisers spend thousand of Rupees for advertising in a week. In one study it is found that advertising cost exceeded 6% of sales. It means that consumers will have to pay higher prices of the advertised products. But if the goods were not advertised the cost of advertisement cannot become burden on the consumer. Thus the unbalanced advertising may cause certain goods to cost the consumers more than they should. So it is regarded as an economic waste. Misleading claims Some advertisers cleverly create a misleading impressions of their goods. They present a very rosy picture of their products, before the consumers with the object of increasing their sales. Encourage monopoly Advertisement restricts the competition among the products. Big industrialists and manufacturers may exercise their monopolistic control over the market with the help of advertisement technique which is always against the public interest. High prices It is undoubtedly true that effective advertising increase the sales volume. This increased...

Words: 680 - Pages: 3

Premium Essay

Consumer Behavior

...Education Consumers’ Attitude towards Advertising Uchenna Cyril Eze1 & Chai Har Lee2 1 2 Monash University, 46150 Selangor, Malaysia Multimedia University, 75450 Bukit Beruang, Melaka, Malaysia Correspondence: Chai Har Lee, Multimedia University, Jalan Ayer Keroh Lama, 75450 Bukit Beruang, Melaka, Malaysia. Tel: 60-123-633-730. E-mail: chaiharlee@gmail.com Received: March 21, 2012 doi:10.5539/ijbm.v7n13p94 Accepted: June 15, 2012 Published: July 1, 2012 URL: http://dx.doi.org/10.5539/ijbm.v7n13p94 Abstract Advertising is a growing business and with advances in the Internet technology, the dynamics and landscape of the business has changed as well. Prior findings on consumers’ attitude towards advertising are mixed. This paper is an attempt to examine young adults’ attitude towards advertising. We conceptualized a framework to examine the influence of six independent variables namely consumer manipulation, product information, hedonic/pleasure, economic condition, social integration, and materialism on consumers’ attitude towards advertising. Participants were selected from the southern region of Malaysia. The data were collected through personal administration, and had 217 valid responses. The analysis reveals that four of the six hypotheses were supported. Consumer manipulation emerged negative, which is consistent with past findings. These findings would enable practitioners to be more consumer-sensitive to ensure that the advertising campaigns are properly conceived to avoid...

Words: 7846 - Pages: 32

Premium Essay

Children and Advertising

...Children and Advertising Advertising is used by organizations as a marketing tool to create brand awareness, persuade consumers, and motivate them to buy. For organizations, consumers play a huge role in helping a firm determine the creation and implementation of an advertising campaign. In an article in Advertising Society and Review the author notes that, “American children view an estimated 40,000 commercials annually” (O'Barr, 2008). Thus, children have the potential to actively participate in family buying decisions. In order to successfully design an advertising campaign towards children, organizations must understand children’s role as consumers, the effect they have on the advertising industry, and how advertising to children helps businesses achieve their objectives. For advertising to children to be advantageous, advertisers must recognize a child’s buying behavior and purchasing power. Advertising to children is defined as using various advertising mediums to promote toys, food, music, films, and clothing to young consumers. Marketers refer to these young consumers as Generation Y. This generation that makes up approximately 28.6% of the population includes toddlers, tweens and teens. Generation Y makes up three distinct markets that include: 1) the primary market 2) the influence market – parental yielding and 3) the future market (McNeal, 1998). Within the primary market, advertisers must see children as an audience that has the capability to purchase...

Words: 2012 - Pages: 9

Premium Essay

Ap Reference

...JP & Attmann, J 2010, ‘The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing’, Journal of Marketing Management, vol. 27, no. 1-2, pp. 100-123. Reichert, T 2002, ‘Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising’, Annual Review of Sex Research, vol. 13, no. 1, pp. 241-273. Lass, P & Hart, S 2004, ‘National cultures, values and lifestyles influencing consumers' perception towards sexual imagery in alcohol advertising: An exploratory study in the UK, Germany and Italy’, Journal of Marketing Management, vol. 20, no. 5-6, pp. 607-623. Reichert, T, Childers, CC & Reid, LN 2012, ‘How sex in advertising varies by product category: An analysis of three decades of visual sexual imagery in magazine advertising’, Journal of Current Issues & Research in Advertising, vol. 33, no. 1, pp. 1-19. Pathak, S 2011, ‘Clean your balls’ with Axe’s Aaron Calloway’, Fins Sales and Marketing: Your Industry, Your Career. Gould, SJ 1994, ‘Sexuality and ethics in advertising: A research agenda and policy guideline perspective’, Journal of Advertising, vol. 23, no. 3, pp. 73-80. LaTour, MS & Henthorne, TL 1994, ‘Ethical judgments of sexual appeals in print advertising’, Journal of Advertising, pp. 81-90. Pollay, RW 2000, ‘The distorted mirror: Reflections on the unintended consequences of advertising’, Advertising & Society Review, vol. 1...

Words: 742 - Pages: 3

Premium Essay

Term Paper

...THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION. (A study of GIJ students) E. K. BONNEY 2014 TABLE OF CONTENT TABLE OF CONTENT ........................................................................................................................... i LIST OF TABLES, PLATES AND FIGURE ....................................................................................... iii ABBREVIATIONS ............................................................................................................................... iv ACKNOWLEDGEMENTS AND DEDICATION ................................................................................. v ABSTRACT........................................................................................................................................... vi CHAPTER ONE ..................................................................................................................................... 1 1. INTRODUCTION .......................................................................................................................... 1 1.1. BACKGROUND STATEMENT ............................................................................................ 1 1.2. PROBLEM STATEMENT ..................................................................................................... 9 1.3. RESEARCH OBJECTIVES / AIMS .................................................................................... 10 1...

Words: 14326 - Pages: 58

Premium Essay

An Overview of Advertising

...An Overview of Advertising Chapter 1 1.1 Introduction If we look up the word ‘advertise' in the New Shorter Oxford English Dictionary (1990) we find the following definition: ‘Make an announcement in a public place; describe or present goods publicly with a view to promoting sales.'; Right after that we find advertisement defined as: ‘A public announcement (formerly by the town-crier, now usually in newspapers, on posters, by television, etc)' It was Daniel Starch (1926), one of the early pioneers of advertising theory in the twentieth century, who back in the 1920s, reminded us that the Latin root for advertising is advertere. This roughly translates as ‘to turn towards'. L.E Boone and D. Kurtz, (1998) Advertising is a specific type of marketing that brings a product to the attention of consumers and may be delivered through a variety of media channels such as television, radio, print, billboards, personal contact and the internet. Advertising is a very effective method to convey the company's message to its target market. In olden days there was no such concept of advertising because people would only buy products. They were only concerned about the utility of the product. The scenario changed with the passage of time and the marketers started something different. They associated the products with emotions, life style, style etc. With the passage of time the market got bigger and it was difficult to have one product for all the market so the marketers divided...

Words: 11444 - Pages: 46

Premium Essay

Ads Impact

...European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 3, No.3 www.iiste.org Effective advertising and its influence on consumer buying behavior Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Saleem Department of Business Administration, Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan. E-mail: salmankhan302@gmail.com Abstract Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the responses of 200 respondents using telecommunication services from Rawalpindi, Islamabad, and Lahore (cities of Pakistan). The major findings of the study demonstrate an overall normal association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study reports new evidences in the field of consumer buying behavior of consumers pertaining...

Words: 6082 - Pages: 25

Premium Essay

Lecture Review

...information transfers to memory, what type of memory can be developed, how consumers use these memory, the relationship between those memory and product placement. This literature review will focus on the study area of consumer behavior, consumer research, marketing and advertising research. In this research, the memory processes will be discussed, including encoding, and retrieval. Then, the factors of influence retrieval will be outlined. At the same time, the applications of product placement will be examined throughout. Memory have ability to encode, store and retrieval information. Encoding can categorize the information which is perceived from advertisements or experiences and converted it into a construct that can be stored in the brain. Retrieval is calling back the stored information with some cues. Encoding Friestad and Thorson (1993) who base on several theories to propose that there are two types of encoding. The first one is called experimental processing. People do not have any particular goals or task when they are watching advertising. Their cognitive resources are distributed and may be guided by the characteristics of the advertising, and the information from advertising has been processed and stored as an experience. In this type of encoding, the processes of categorization, evaluation and integration are at a low level (MacInnis & Jaworski, 1989). Therefore, this information will be contained in people’s memory, which is a...

Words: 3628 - Pages: 15