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Advertising Nintendo Wii U

In: Computers and Technology

Submitted By panos1989
Words 2643
Pages 11
Nintendo Wii U | MK 3251 Advertising
Name:Panagiotis pavlou ID:117078Instructor:Galanis Chris |

Company’s history
Nortec Multimedia S.A is the distributor for Greek market since 1997 according to the official page of Nintendo. In addition to the Greek market Nortec is also supplying Albania, Bulgaria and Former Yogoslav Republic of Macedonia since 2002. Except the Nintendo product line Nortec is also distributing game titles of Nordic and other software in all the above countries. Nortec Multimedia is ready to serve its customers in a very effective and efficient way. According to the official site of Nortec Multimedia<<www.nortec.gr>> the company has an established network of around 800 points of retail shops, many partners in all countries that is operating and of course the big electronic chains such as Kotsovolos or Media Markt.

1.Situation analysis
1.1 The product characteristics and the label issue
In all technological products sucs as the Nintendo Wii U there is a moment that a model has to be removed from the market and replaced with a new one that is matching today’s limits in technology. This action has to take place very carefully and according to my personal opinion just when the product life cycle is ready to expire. Moreover the new console Nintendo Wii U was introduced in Europe on November 30,2012 in order to replace as I said above the predecessor which was the Nintendo Wii. This move can be translated very easily and it is done just for Nintendo to gain a bigger market share, but in order to do this Nintendo created a very innovative and attractive console. More specifically the gamepad of Wii U has an LCD screen of 6.2 inches with the purpose of making the interaction with the player even more realistic. In addition and in order to support the term innovative Nintendo has introduced in its new console some operations

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