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Advertising Plan of Dairy Milk

In: Business and Management

Submitted By hajraqadri
Words 1818
Pages 8
Advertising Plan
Of

Submitted to: Shumaila Kashif
Submitted by: Hajra Qadri (1318191) |
Acknowledgement:

Most especially to Allah, that made all things possible. I would like to acknowledge and extend my heartfelt gratitude to the following persons who have made the completion of this Report possible: Our Teacher, Ms Shumaila Kashif.
Last but not the least my institute i.e. SZABIST (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology).

Table of Contents Company History 4 Company’s current marketing situation 4 Company’s Product 5 MARKETING Objectives, Plan & Strategy 6 Marketing Mix of Dairy Milk: 7 SWOT Analysis of Cadbury Pakistan 8 Advertising Strategy 8 Creative Strategy & Media Strategy: 8 Media Strategy 10 Advertising budget of the Dairy milk 11 Advice/ Conclusion: 12

Company History
Cadbury Dairy Milk was introduced in the England in 1905 and currently has number of products. It is a variety of milk chocolate presently made by Cadbury. Each artifact of the Dairy Milk line is prepared with entirely milk chocolate. The Diary milk chocolate which was introduced in 1904 is the chocolate which is made with pure milk in grater quantity not made previously and in 1914 the Cadbury Dairy milk became the companies’ best selling product which it is still to date. The Cadbury Diary milk was introduced in 1964 in Pakistan by importing its chocolate in Pakistan. Then it develops its manufacturing factory in HUB, Pakistan in 1993. The Dairy Milk corporate office is in Karachi.
Company’s current marketing situation
Cadbury Dairy Milk is the market leading chocolate producer in Pakistan and is the leading chocolate brand with market share of 70%.The only competition it’s facing is by Mitchell’s Jubilee which manufactured in Pakistan and is a Pakistani company and has a very low market share. Other chocolate

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