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Advertising Strategy

In: Business and Management

Submitted By abigie
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Benefits of having a luxury car
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When does a simple car become a luxury car? Is it price, quality, aesthetic value or all of the above? Depending on the brand nearly every manufacturer offers some mix of "luxury" appointments. But there is a distinct difference between using the word "luxury" in a car's advertising, as opposed to leveraging its practical benefits. Therefore, in an attempt to begin to illustrate true value rather simply accepting advertising slang we have broken out a couple of the more important aesthetic and practical advantages to help with one's decision-making.
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Aesthetic Value - Clearly there is significant divergence between the look of a "box on wheels" and a premier luxury vehicle. Whether categorized as an SUV, Mini-Van, Truck, Sedan or Sports Car, vehicles identified as true luxury models tend to the allow owners to immediately leverage visual prestige, as if the car is subliminally saying aloud, "I am someone of note"; because design shapes and lines are smoother, paint is more vibrant, and engine sounds are more distinct. To prove the point, park a Toyota Corolla next to a Mercedes AMG sedan and you'll get the idea quickly.
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Quality Of Design - Premier luxury cars are designed to meet stringent technical requirements across-the-board. Even in the case of well-appreciated marques such as Mercedes, BMW or Cadillac there are differences in the quality of fit, finish, operating efficiency and overall performance between lower priced models, and cars at the apex of a brand's food chain. For example, buy a BMW 128i at $29,900.00 and you'll get a good car, buy a BMW M6 at $102,100.00 and you...

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