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Advertising Strategy

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Submitted By lilmira03
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IMC and Customer Satisfaction Strategy

Running Head: IMC and Customer Satisfaction Strategy

MKT 500
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy

Professor Thomas L. Matula, Ph.D
November 27, 2011

IMC and Customer Satisfaction Strategy 1
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Advertising is important in any line of business. Advertising is how a business makes money and stay strong. There are many different ways to advertise a business and the advertising methods should fit each category being targeted. If the appropriate advertising method is used it could possibly add more customers which would increase the revenue. There are other things important when it comes to advertising such as monitoring if the advertising methods are working and also keeping track of customers’ experiences and how they feel about the product or service being offered. In this report, Cupcake Jewel’s advertising strategy, the effectiveness of advertising, promotional strategies, approach to measuring customer satisfaction, and how gaps in customer expectations and experiences will be handled will be discussed.
Discuss the company’s advertising strategy and how it aligns with its marketing goals.
Advertising Strategy Cupcake Jewel has a certain market that is targeted and the advertising strategy is based on each of the targets. The targets are different so therefore the advertising strategy for each one varies. Cupcake Jewel target market consist of college students, birthdays, weddings, and cupcake lovers.
College Students- Cupcake Jewel advertises to college students by putting up posters on campus, face book, twitter, online website and donating cupcakes to the colleges when they have student events. College students are online most of the time with the rise of the smart phone. For advertisement, the

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