...Cosmetic War: The Influence of Cosmetic Advertising in our Society Advertising has become a massive part of our social environment, and can be seen at large throughout any industrialized society. Nowadays it is virtually impossible to avoid ads while carrying on with your daily life. Our daily dosage comes from television, radio, magazines, newspapers, billboards, and most recently, social media, among others. The average person is exposed to as many as 5,000 advertisements a day, and nearly 10,000,000 in their lifetime (Gustafson). With that said, advertising’s impact in society is so prevalent that if advertisers do not take caution, it can also become easily detrimental. Cosmetic advertising can be held accountable for feeding especially women with unrealistic results and false standards of beauty. The problems with cosmetic advertising and the effect it has mainly on, but not limited to, women are innumerable. Considering the fact that “cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year,” cosmetic advertising is a practice that should be approached with caution, as it affects so many women daily (Thompson). The most simplistic and widely targeted critique of cosmetic advertising comes from the excessive use of photo manipulation in ads, including Photoshop and the use of filters. These tools create unrealistic images of the benefits the product can actually offer, causing women to become more dissatisfied...
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...History of Advertising | Research Paper | Contents Introduction 2 What is Advertising 2 Need of Advertisements 2 Merits and Demerits of Advertisements 2 History of Advertisement 2 Chronology of Advertisement 3 History of Indian Advertisements 6 Chronology of Indian Advertisement 7 Different Stages of Advertising In India 9 Conclusion 10 Future of Advertisement 11 Introduction The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eye catching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. What is Advertising Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media;...
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...Miss representation” Carol Pardun writes, “Is advertising a mirror of society? Or an agent of change? The basic premise is something like this: if advertising is a mirror of society, then the advertising industry is not really to blame for all the problems associated with bad advertising. We’re to blame.” Introduction Advertising is the process of communication whereby a person or group of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behaviour. Studies undertaken by the Media Awareness Network estimate that on average, the typical North American will see 3000 ads per day (2010). With such a high level of advertising around consumers every day, is it likely that advertising shapes society, or that it merely mirrors pre-existing social trends? This is important because should advertising shape society, the high numbers of advertisements in existence could have a substantial impact to society’s wellbeing, as well as the ethical issues surrounding the messages and behaviours advertisers are trying to achieve. The question of advertising as a mirror vs. creator of culture is one of the most debated issues of the relationship between advertising and society. Does the image of woman represented in advertising shapes society or mirrors already prevailing social trends? Hypothesis The advertising media produces messages,images and ideas of woman, which therefore affect the process of social change. Conclusion ...
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...ADVERTISING AND REGULATORY SYSTEMS A. Introduction In this paper will be discussed concern on advertising and regulatory systems in different parts of the world. Exactly the regulation of government in advertising is really needed to protect the interest of society from unbridled business behavior (Frith, KT and Mueller, B, 2003, p. 85). It is the foundation of ethics and a rule of advertisement. Advertising regulation refers to the laws and regulations that define the specific products that can be advertised on the country/region specific. Rules can include various aspects such as place settings advertising, advertising time, and the content of the ad. There are five main political/economic systems operate in the world that has its own policies structure for dealing with the media, such as the libertarian/capitalist (i.e., the United States), Socialist/capitalist (e.g., Japan, Australia, Singapore, and Britain), Authoritarian/capitalist (e.g., Brazil, Thailand, and Malaysia), Sectarian/authoritarian/capitalist (e.g., Saudi Arabia and Iran), Communist/planned economies (e.g., Vietnam or China). It also will be discussed to study the different of advertising and regulatory systems in several representation of the world. B. Discussion 1. The Definition of advertising and regulatory systems Before differentiating of advertising and regulatory systems in several parts in the world, it is important to understand what that system is. As is known in the introduction that...
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...Horace Burnett Judith Ann Bodley JOUR168-A 21 January 2015 The History of Advertising The rate of change to advertising as to where it was 10 years ago to know is incredible. The technologies and platforms that have been introduced to us such as Facebook and Twitter has changed the way in which a business communicates with their public. To fully grasp the concept of advertising presently, one must look at its origin. Advertising has come from a very long way and it has managed to advance and evolve into the major communication tool it is today. Advertising is a form of marketing used to, persuade, or manipulate an audience to purchase a product or service, this is normally paid for by the business entity. The most basic and still one of the most efficient forms of advertising which is word of mouth, this has been around ever since humans started providing each other’s with goods and services. As early as the Egyptians, there was evidence of the use of advertising. They used papyrus to record sales and important details, also for political, religious and commercial news to be announced in the city they would write it in bold and place it all over so that everyone would be informed. There were signs of this practice in the ruins of ancient Arabia and Pompeii. In countries such as India and Africa the use of wall advertising was and is now commonly used, hence the starting of ad’s being placed on walls all around the world, because they were easy to see and was colorful...
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...customer. So to find out how to fmcg industries advertise their product with the help of contemporary concept. INTRODUCTION OF THE TOPIC: The word contemporary means the way to advertise your product in very innovative or creative way that customer can easily aware about the product and that strategy to advertise your product that exist short time period. Outdoor advertision: Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA.[1] Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and Internet advertising. Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. Social advertising: Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking...
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...Lecture 2 History of Advertising Advertising – to gather together, to persuade people about something Advertising has existed before the industrial revolution According to Singer advertising is… A key element in economic history as well as our social, technological, artistic and cultural histories… and perhaps one of the keys to the understanding of the evolution of our complex urban society For exams you don’t need to know date but you need centuries/periods etc. Preliterate period (3000-400 BC) Pre writing and reading period – advertising will be very different than is does now Literacy levels were low, people couldn’t read and write – so communicated with symbols 1200 BC: painted on carved messages on rocks and stones leading down paths to harbor (ship was coming in, stuff available to obtain) Fijians o Came up with the alphabet as a consistent form o Centered around biblical ideologies o When societies became literate – usually taught religious stuff only select people were taught literacy (high up people, nobility) (school comes from the word leisure, only rich people had leisure time – thought it was a foolish endeavor to teach poor because they were not smart enough) th 6 century BC: town criers most common form of advertising throughout history is oral advertising or the town crier (bellmen) o What they do is go around and be very loud voices, men always, ringing bell, delivering some kind of message, dressed in a certain way...
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...Evolution: Daneil Cztrom: 1930s caused a shift, 4 trends allowed the rise of modern media research propaganda research- war efforts public opinion- mseaures public attitudes citizen surveys for insights on social behavior and differences ex: deep water drilling poll pseudo calls (online, call in) to address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits * connecting cocooning: happy affluent family on the eastern coast, all having their own private media bubble today, the family would have ereaders or IPADS, ambient connectivity visions of the future digital home clip 1: vacuuming the house clip 2: a day made of glass the digital home expensive, the good life average person consumes 34G’s a day information abundance “wealth of information creates a poverty of attention” – Herbet Alexander Simon we can only read about 1-2 pages and then we bounce glance theory- we only glance at channels, ads, status updates and then move on hierarchy of digital distractions – least=work, middle=facebook, twiiter, high=romantic email, top= digital pain like dropping a phone, screen crash “once I was a scuba drive, and now I am a jet ski” selective retention theory: how we read weed through the information abundance, read some, then bounce. Communication fatigue- tamagotchi trend in social networking… basically you need to all update...
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...children in advertising. Today, many of these advertising agencies have resolved to the constant use of children as their images or characters. We are not told about the individual rationale behind this move but one can agree with me that this is becoming more numerous in our media namely; the Television, Radio and the Print Media. It is for this reason that this study is being prepared to explore the number of children inclusive adverts contained in the press. One of the perplexing problems that the decision makers of most institution or business firms face is the question of which medium to choose for the production of an advert. It is very important for a business firm to choose the appropriate media (Radio, TV, Newspaper, Magazine, etc.) to advertise their products, services and/or their ideas. This requires special knowledge about the targeted audience, considered exposure and examining the cost involved. An advertiser must note that regardless of the media chosen, there will be some wasted exposure. According to Ralph D. Wray, 1997, Newspapers frequently use the term circulation to refer to the number of copies distributed on the market. Having adequate knowledge about a newspaper’s circulation can be very helpful when you want to advertise. Also, the cost of advertising needs to be enquired about since lager newspapers may charge more for space. However, he adds that the ground rules for fair advertising must be followed to achieve the best in advertising. These rules...
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...COCA COLA CASE STUDY « Think global, act local » T. Levitt 1) What is the primary basis for Coke’s past international marketing success? Is it only advertising? The Coca Cola Company expanded slowly abroad in the early 1920’s. Coca Cola presented the beverage with different logos which are culturally symbolic. However the true growth of Coca Cola beverages in the world had been possible during the World War II. Coca Cola Company delivered beverages to the US soldier in Europe and Asia. Marketing: understanding the market Marketing philosophy: A good understanding of customer needs and providing a good offer. Coca Cola: in America is a ritual, you open the fridge and drink a coca cola. Abroad, drink coca cola is to live the American dream. Many will say that it is the level of advertising. But the better answer may be the consistent and effective, locally oriented global marketing, aimed carefully at targeted markets around the globe. Coke and other brands have become leaders in their product categories by understanding consumer motivations and desires and by creating relevant and favorable image associations. Image association: Pavlov theory Cowboy Marlboro Coke Soft drinks Cigarette Pleasant There is nothing fly-by-night in such activities. 2) Given the growing political and economic uncertainty, what changes can Coke make to its global marketing strategy? During the 1990’s, the marketing strategy of Coca Cola Company was described by...
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...outfitted distributing pharmacists with clocks, calendars, and scales bearing the Coca-Cola brand. The drink soon became a national phenomenon; by 1895, the company had established syrup plants in Chicago, Dallas, and Los Angeles. Coca-Cola expanded beyond the American borders in the early 1900s into numerous countries including Cuba, Puerto Rico, and France. In the 1920s, Coca-Cola pursued aggressive global branding, finding creative placements for its logo such as on dogsleds in Canada and on the walls of bullfighting arenas in Spain. During World War II, the U.S. Army shipped bottles of the beverage and bottling plants abroad to supply American soldiers in Europe and Asia. Its popularity throughout the world was fueled by colorful and persuasive advertising that cemented its image as the “All-American” beverage. When the Vietnam War tarnished the American image, Coke developed more globally aware advertising. In 1971, the company ran its legendary “I’d like to buy the world a Coke” television spot, in which a crowd of children sang the song from atop a hill in Italy. Coke’s moves into formerly restricted markets, such as China in 1978 and the...
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...dynamics, and vertical integration. While this case tries to incorporate some of the essential elements about the history of competitive dynamics and the historical patterns of vertical integration the primary teaching purpose of this case is to discuss the economics of the U.S. soft drink industry. Concentrate producers (CPs) sold syrup and concentrate to franchised of company owned bottlers, and made gross margins of 83% and a pretax profit margin of 30%. The best-know CPs were Coke and Pepsi. Historically, Coke and Pepsi were also major bottlers, but in the mid-to late 1990s, both had divested their bottling operations while maintaining significant equity ownership and indirect control of bottling networks. CPs invested heavily in advertising and marketing. One of the key issues for students to understand is why most of the profits in this industry are earned upstream in the concentrate business. The bottling business was much less profitable than concentrate, particularly in the mid- 1990s. Bottling profits improved somewhat in recent years, in part because the concentrate manufacturers could no longer squeeze the bottlers without disrupting their own distribution. Bottlers invested in bottling and caning lines, trucks, and warehouses and earned gross margins 40% and pretax profit of 9%. Coke and Pepsi bottlers delivered their products directly to the store which was part of their strategy for differentiation over private label. Private label offered warehouse-delivered product...
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...2005). Therefore, the question is proposed; has the consumer become overly saturated with ads what are the powers of negotiation associated with these advertisements in various locations? To watch a favored show on television is a pass time, which is, pleasured however the shows are engrossed with product placement and many mini-commercials and advertisements. At one time there was an effort to make for consumers to be able to watch shows lacking placement; case in point the name on a cereal or oatmeal box at the breakfast table was removed of the known label and replaced with a fictitious label. The current state of the economy dictates a higher demand for advertising dollars within networks. To comply with the demand, network head quarters have been compelled to negotiate with peripatetic company advertising executives for the resolve of preeminent product placement within the scheduled programs. Leverage used during said negotiation is that the viewing audience would...
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...suppressant, anti-depression drug, sleep assistor, heartburn reducer and more. In what can be considered constant exposure to these advertisements we may have asked ourselves if it is ethical that pharmaceutical companies are allowed such vast advertising power. Especially when many of these pharmaceuticals...
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...University of Nottingham Ningbo China Business School Academic Year 2012/13 Autumn Semester Advertising, the Media and marketing communication Lars Bergkvist Li Jie Student ID: 6505376 Word Count: 2922 1. Introduction In May 29th, 2012, faced with the lost trademark of Wang Laoji, the JDB Group launched its new brand called Jia Duobao. In 1995 the JDB Group gained the right to use the trademark of Wang Laoji, the Chinese Herbal Tea registered by Guangzhou Wang Laoji Pharmaceutical Company Limited. However after seventeen years the two companies fight over the trademark and JDB Group failed in the case. Thus, JDB Group decided to launch a new brand called Jia Duobao, which use the same formula as Wang Laoji (Net Ease 2012). Developing advertising campaigns that are responsive to the changes of new brand is crucial to JDB Group. Consequently, the firm quickly initiated an integrated marketing communication program by choosing a range of communication tools. 2. Overview of the campaign Jia Duobao Advertising Campaign | Advertising | Television, Newspaper and Outdoor Ads | Sales Promotion | Premium, Contests and Mid-autumn Festival Lucky Draw | Events and Sponsorship | London Olympic Event and Sponsorship of the Voice of China | Public Relation | Student Aid and Case Press Release | Internet and Interactive Media | Website, Social media and Online advertising | In order to take advantage of synergy among communication functions, JDB Group integrated...
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