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Advertising & Children

In: Social Issues

Submitted By barb79
Words 1039
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We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. A common person in the city usually wakes up checks the TV news or newspapers, goes to work, makes a few phone calls, eat with their family when possible and makes his decisions based on the information that he has either from their company workers, news, TV, friends, family, financial reports, etc.
We have put our trust on the media as an authority to give us news, entertainment and education. Advertising has three purposes: one, to create product awarness, two, to inform consumers about a pruduct or service, and three to motive customer demand for the product, thereby creating brand loyalty. Advertisements appear on television, in magazines, on the Internet, on billboards, store displays, buses, taxi, school bulletin boards, and even people’s clothing (Boss, 2010). However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. The media makes a lot of money with the advertising they sell and that we are exposed to. We buy what we are told to be good, after seeing thousands of advertisings we make our buying decisions based on what we saw on TV, newspapers or magazines to be a product we can trust and also based on what everyone else that we know is buying and their decision are also based on the media. These are the effects of mass media in teenagers, they buy what they see on TV, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed them.
People in today’s society cannot live without the media. The help of technology has improved the way to send messages, and even the way we...

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