Premium Essay

Advertising and Regulatory System

In: Business and Management

Submitted By endahero
Words 6469
Pages 26
ADVERTISING AND REGULATORY SYSTEMS

A. Introduction
In this paper will be discussed concern on advertising and regulatory systems in different parts of the world. Exactly the regulation of government in advertising is really needed to protect the interest of society from unbridled business behavior (Frith, KT and Mueller, B, 2003, p. 85). It is the foundation of ethics and a rule of advertisement. Advertising regulation refers to the laws and regulations that define the specific products that can be advertised on the country/region specific. Rules can include various aspects such as place settings advertising, advertising time, and the content of the ad. There are five main political/economic systems operate in the world that has its own policies structure for dealing with the media, such as the libertarian/capitalist (i.e., the United States), Socialist/capitalist (e.g., Japan, Australia, Singapore, and Britain), Authoritarian/capitalist (e.g., Brazil, Thailand, and Malaysia), Sectarian/authoritarian/capitalist (e.g., Saudi Arabia and Iran), Communist/planned economies (e.g., Vietnam or China). It also will be discussed to study the different of advertising and regulatory systems in several representation of the world.

B. Discussion
1. The Definition of advertising and regulatory systems
Before differentiating of advertising and regulatory systems in several parts in the world, it is important to understand what that system is. As is known in the introduction that regulation of advertising is aimed to protect the consumer goods / services advertised. This is the foundation of ethics and rules in advertising. Advertising regulation refers to the laws and regulations that define the specific products that can be advertised on the country / region specific. Rules can include various aspects such as setting place of advertising, advertising time, and the...

Similar Documents

Premium Essay

Homework Week Five

...the information that is provided in both their products and advertising. It is the consumer responsibility to be aware of what they are buying. In a sense, I believe that the free market is the one that will regulate what is put into the advertisement, since the consumer demand will depend on the information that is provided to them. By avoiding the complexities and delays of a judicial process, self-regulation offers consumers a quick, uncomplicated, easily-accessible and (because it is funded by the advertising industry) often cost-free means of having their complaints handled. Self-regulation is also flexible enough to adapt to changing societal views as well as advertising media / techniques. It can apply immediate sanctions by publishing the jury decisions and by pushing for media refusal or withdrawal of advertisements. (About Self-Regulation) The first precondition for setting up a self-regulatory system is a significant degree of consensus within the advertising industry on the need for such a system. Achieving such a consensus may not be easy, particularly if the country has no established tradition of self-regulation, but once a start has been made, the initiative will gather momentum and more companies will be prepared to participate. An effective self-regulatory system must be able to rely on the support of all three parts of the advertising industry—the advertisers, because they finance advertising,...

Words: 477 - Pages: 2

Premium Essay

Ethic and Corporate

...Responsibility 2 Nehemiah Leary Legal 500 Professor Morris In our society, we as consumers are continuously being bombarded by advertising ads on T.V and billboards and highways to promote the latest product. a user isn’t always looking at the product or reading the safety warning on the item; they are only looking at who and what athlete and movie star promotes this latest product. For example, Gatorade always uses high profile athletes or famous people to promote its product. These ads provide a sublime message. These Ads are gear to get the consumer to buy their product. In order for me to be like MJ, I have to drink Gatorade. There has been a shift over the last couple of years in product safety. According to Chandra, “product safety has become a major problem for businessmen, consumers and the government” (Chandran, 1979). Advertising can be both influential and persuasive. It presents an issue of product safety. The Consumer Product Safety Commission threatened to ask Congress to give it greater authority. Advertising is protected under the First Amendment, but there has to be limits. “While advertising does not directly contribute to all product related accidents, it does, inadvertently, have the power to promote unsafe behavior” (Chandran, 1979). Advertising indirectly contributes to the problem of consumer product safety. “Advertisers and advertising agencies should therefore do more to educate consumers in a safe and prudent use of products that are......

Words: 2977 - Pages: 12

Free Essay

Governments Role in Consumer Protection & Advertising

...U.S. Governments Role in Consumer Protection & Advertising The United States government has continued to grow in size and influence, its effect on marketing is no exception. Consumer protection and product safety include the efforts made by government, nonprofit organizations, businesses, and individuals to create, protect, and enforce the rights of consumers who buy products or services. This may also be identified as consumerism, or the organized efforts of individuals, groups, and organizations to protect the rights of consumers (Pride102). Consumer protection was brought upon through several medians, but is primarily attributed to background legislation. The first major federal law to affect the marketing environment was the Sherman Antitrust Act of 1890, which prohibited contracts, combinations, and conspiracies to restrain trade, in an attempt to discourage monopolies (Pride 73). Many federal laws regarding consumer protection have since followed, such as the Wheeler-Lea Act of 1936 and the FTC Act of 1914. Such legislation is generally the work of the Federal Trade Commission, which was created in the aforementioned FTC Act of 1914, and is considered the primary consumer protection agency at the federal level. By the 1950’s the consumerism movement had a substantial following and consumers began pushing for legal protection against malicious business practices. Two of the most well known and significant consumer activists are Ralph Nader and the late......

Words: 2647 - Pages: 11

Free Essay

Doc, Docx, Pdf

..., peoples enjoy their continuous education for improve their get better job to improve their living standard, OUHK affect by this factor due to proportion of students. Legal – it will restrict the OUHK operation, development, administrative apply, strategy…etc, because organization need to follow legal in order to avoid problems or if Hong Kong legislation only eight work hours for a day, therefore, employees have more freedom time to spend on their education, so the demand of course will increase. Global environment – The analysis can be done with the help OUHK make a checklist that evaluates every criteria of a segment. In this manner, the status of the global environment shall be defined. In general, every segment needs to be worked on systematically to recognize changes. Then, the factors and its impacts can be interpreted right. After the segmentation, the analysis consists of four further steps:, Environmental Scanning, Environmental Monitoring, Environmental Forecasting and Environmental Assessment Conclusion, general environment is very important for every organization , the management should pay attention to the environment and good problems solving when facing change. 2. Mission Statement: A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state......

Words: 1328 - Pages: 6

Premium Essay

Bigskinny

...complies with FINRA and SEC regulations. Compliance officers have the ability to reduce legal problems and improve public relations. Compliance department is very important in a brokerage firm because it builds the firm's integrity and reputation. Objective: The objective of this report is to explain how the compliance department operates within Mercy Securities Corporation, which controls methods should be in place. The report includes a in detailed look into two forms of control; internal control and management control systems. Conclusion: The compliance department is especially important in a brokerage firm. The compliance department can benefit from implementing internal control and management control systems. There are three types of internal controls - preventative, detective and corrective. The compliance department can be fortified by implementing all three. It is recommended that the compliance department implement management control systems by practicing both personnel and action control. Personnel control builds employees natural tendencies to control or motivate themselves. Action control is a very strict form of management control. It provides more assurance that employees within the compliance department will be loyal to the company. The role of the compliance department within the brokerage firm is very crucial to the company. This department ensures to upper management that all is well and when something is wrong they fix the problem by advising......

Words: 2013 - Pages: 9

Premium Essay

Strategic Plan Ii

...Strategic Plan, Part II: SWOTT Analysis Stephanie Wooten Bus/475 December 12, 2011 Leah Raby Strategic Plan, Part II: SWOTT Analysis Analyzing the seven forces and trends will be on legal and regulatory, economic, competitive analysis, structures, innovations, technologies, and leadership. To critique how well the organization adapts to change. Analyze the supply chain operations of Sprong Security Financial Services. Identify issues and/or opportunities of the company major issues, to generate a hypothesis for each issue, research questions to use for conducting analysis. Identify the circumstances surrounding each issue, classify the issue, attribute the importance of each classification, and test the accuracy of each classification. Legal is appointed, established, or authorized by law; deriving authority from law (Definitions- Legal, 2011). Regulatory is restricting according to rules or principles (Definitions - Regulatory, 2011). The laws and regulations for an accounting service and the insurance are the HIPAA Law, to have a lawyer on retainer for legal business, and keeping updates on the new tax laws for federal, state, and local. The federal trade commission is very big in any business because they regulate how an advertisement is being published to the public. The advertisement has to be honest, positive, and to be able to back up what the advertisement have to say. The HIPAA Law consists of the privacy of each client, for their......

Words: 1567 - Pages: 7

Premium Essay

Marketing Research

...Running head: MARKETING: ETHICS IN ADVERTISING Ethics in Advertising Among various problems faced by leaders and managers, the most challenging is the one dealing with ethical issues. The problem becomes more complex when addressing cross culture and multinational. It is undeniable fact that corporate leaders and manager are more focused in growing the business than running the business. The answer to this growth is new markets but these new markets emerge they come with new problems and demand innovative solutions. Marketing is one of the main platforms of interaction of any entity to rest of world, hence the potential for problems are high. As part of our learning team activity, we firmly believe that the ethics relating to advertisement is an interesting subject to explore the problems within and to arrive at a mitigate plan. The project is divided into three stages, the first stage is to identify and define the problem. In this stage the team identifies different situations, issues and potential problem leading to unethical practices in advertisements. This will help the team to define the problem based on situation and scenario. The second stage of the project is to explore various solutions that may keep advertisements within ethical limits. Preliminary part within this stage is to identify an ideal situation for ethical practices and then explore for solutions based on the result. Each team member provides different solutions as this will...

Words: 3712 - Pages: 15

Premium Essay

Strategic Plan Part Ii Swott Analysis

...to do to stay successful in the brewing industry. SWOTT Analysis Conducting a SWOTT Analysis requires Big Wheel Brewing to answer questions necessary to properly evaluate the strengths and weaknesses along with the threats and trends. Assessment of factors that will play a role in profits and losses is imperative to how effective the SWOTT analysis will be. The internal factors such as marketing and advertising will play a role as well as external factors such as customer’s wants and needs. After figuring out what the company’s strengths and weaknesses are Big wheel must identify the opportunities that can be taken advantage of for future company growth, Trends in the beer industry such as the consumers every changing taste for different kinds of beer. Keeping up with the different types of beer people are currently interested in. Threats will come from other craft brewing companies. It is important for Big wheel to identify these threats and stay ahead of the curve as far as what the average craft beer drinker is interested in. Legal And Regulatory The Legal and regulatory implications of running a...

Words: 1458 - Pages: 6

Free Essay

Competition Policy

...Better Regulation for Growth Regulatory Quality and Competition Policy Investment Climate Advisory Services of the World Bank Group With funding from FIAS, the multi-donor investment climate advisory service in partnership with BETTER REGULATION FOR GROWTH GOVERNANCE FRAMEWORKS AND TOOLS FOR EFFECTIVE REGULATORY REFORM REGULATORY QUALITY AND COMPETITION POLICY INVESTMENT CLIMATE ADVISORY SERVICES WORLD BANK GROUP ©2010 The World Bank Group 1818 H Street NW Washington DC 20433 Telephone: 202-473-1000 Internet: www.worldbank.org All rights reserved Rights and Permissions The material in this publication is copyrighted. Copying and/or transmitting portions or all of this work without permission may be a violation of applicable law. The World Bank encourages dissemination of its work and will normally grant permission to reproduce portions of the work promptly. For permission to photocopy or reprint any part of this work, please send a request with complete information to the Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923, USA; telephone: 978-750-8400; fax: 978-750-4470; Internet: www.copyright.com. All other queries on rights and licenses, including subsidiary rights, should be addressed to the Office of the Publisher, The World Bank Group, 1818 H Street NW, Washington, DC 20433, USA; fax: 202-522-2422; e-mail: pubrights@worldbank.org. About the Investment Climate Advisory Services of the World Bank Group The Investment......

Words: 13479 - Pages: 54

Premium Essay

Advertising and Communication: New Product: Three Wheel Scooter

...Student name: Mobile number: E-mail address: Course Code: Topic: MASSONNIER Clement +33.6.03.90.36.76 cmassonnier@hotmail.com 2C A new motor scooter ADVERTISING & COMMUNICATIONS A NEW MOTOR SCOOTER Advertising and Communications Submitted by Clement MASSONNIER Course: 21ST/22ND of September 2012 Content 1. Define your product or service ................................................................................................ 3 What is its function? .................................................................................................................... 4 What problem or opportunity does it solve? .............................................................................. 5 What is its name / brand? ............................................................................................................ 6 2. Reaching your audience .............................................................................................................. 6 Who is your target audience? ...................................................................................................... 6 What drivers will they respond to? ............................................................................................. 7 3. Delivering the message ................................................................................................................ 8 What Integrated Marketing Communications mix will you select? ..................................

Words: 4143 - Pages: 17

Premium Essay

Health Promotion Essay

...improved quality of health and well-being Most of the current interventions are focused on population-based and economic regulatory approaches, targeting general population and groups at risk: Tobacco and alcohol control Diet and nutrition control High blood pressure and cholesterol control Tobacco control (WHO, 2015) Increased tobacco taxes (e.g. 74.78% of retail cigarettes price) Prominent health warning labels with pictures Smoke-free legislation in public place with fines on smoking in these Bans on advertising Legal minimum age (18 years) Alcohol use (WHO, 2010) Excise tax on alcohol Set national legal age Set...

Words: 745 - Pages: 3

Premium Essay

Stratford

...Explanation of communication process that applies to advertising and promotion: Marketing communication involves answering the following questions: who is the target audience, what should be communicated and how should it be communicated? Communication is a multifaceted process and the overall image projected by a provider is critically important. To this end, a range of promotional techniques can be used – the communications mix. Jobber (2004) views the mix as having six key elements: Advertising, Personal selling, Direct marketing, Internet and on-line marketing, Sales promotion and Publicity How promotion is regulated Advertising in the UK is controlled through a combination of codes of practice and legislation. To prevent cheating people by fake publicity, there are several regulatory bodies in UK that regulate advertisements and other promotional activities. They have the authority to take actions if they find any promotional activity fraudulent. The main three regulatory bodies are: * Advertising Standards Authority (ASA) * Bar Standards Board * Committee of advertising practice. Understand below-the-line techniques and how they are used. Primary techniques of below the line promotion and how they are used in integrated promotional strategy for a business of product Below the line promoting techniques refer short time promoting technique to get a direct response from the customers. It includes differing kinds of techniques like money or different......

Words: 1179 - Pages: 5

Premium Essay

Taiwan Taxi Icall System

...Executive Summary With its great success in Singapore, a GPS based system like the iCall seemed like the perfect fit for Taiwan Taxi. The company had plans of expanding its membership to 20,000 and believed the iCall would help it achieve this goal. Unfortunately, the iCall did not bring the success that Taiwan Taxi hoped it would which left management questioning why the system worked so well in one country and not the other. The answer to this lies in the cultural differences and a lack of understanding of the Taiwan labor force that is currently working in the taxi industry. In order to successfully implement the iCall in Taiwan, management needs to tie value to the system in order to gain support from its employees and the public. This can be done internally through the use of incentive programs, as well as externally though marketing and advertising efforts focused on safety and efficiency. Problem Statement and Project Goals Management’s failure to understand cultural differences and their impact on the implementation of a GPS system in Taiwan has led to Taiwan Taxi’s failure in obtaining its 20,000 member goal. Analysis Management Taiwan Taxi based their implementation of the iCall after the success of a similar GPS system in Singapore. The company reasoned that since Singapore and Taiwan were similar in size and density that Taiwan would have equal success in the implementation of new technology in their taxi cabs. Management however, failed to......

Words: 1481 - Pages: 6

Premium Essay

Country Risk and Entry Mode Selection

...Political, legal and regulatory risks Political, legal and regulatory risks, for example, exchange and repatriation of funds risks of our host country, Japan includes the following: Marketers must attempt to comply with the host country’s laws and regulations and keep up with laws and regulations that change frequently. Some examples of Political risks include: War, Social unrest, politically motivated violence, Social conditions, corruption, labor costs and tax discrimination. The political impact on economic transformation includes deregulation, privatization, and the creation of a legal system to protect property rights. The legal risks include the rules and laws that regulate the host country’s behavior; property rights, private and public actions. International property issues include protection of property by law enforcement and product safety and liability. This also includes competitiveness and ethics. Social and cultural risks There are so many risks when conducting business in an Asian country that you must consider before you decide to conduct business overseas. One of the first things you must figure out is will our product need to be adapted for Asian markets. Some Adjustment is ok, but we would need to figure out if wearing rings is a big thing in the culture. We also should look at which colors and metals are best to use and which are most popular. Another issue that needs to be looked at is how accessible would are advertising be. Although there......

Words: 1239 - Pages: 5

Premium Essay

Security Analysis

...Security Analysis and Investment Management Unit-1 INVESTMENT * Investment means conversion of cash or money into a monetary assets or a claim on future money for a return. * Investment is the employment of funds on assets with the aim of earning income or capital appreciation. * Financial investment is the allocation of money to assets that are expected to yield some gain over a period of time. * In its broadest sense, on investment is a sacrifice of current money or other sources for future benefits. SPECULATION * Speculation means taking up the business risk in the hope of getting short term gain. * Speculation essentially involves buying and selling activities with the expectation of getting profit from the price fluctuations. * The speculator is more interested in the market action and its price movements. * The speculator is interested in getting abnormal return. Investment Vs. Speculation INVESTMENT | SPECULATION | * Time- long period * Risk- moderate * Return- moderate * Delivery of goods- yes * Decision- fundamental factors | * Time- very short period * Risk- high * Return- high * Delivery of goods- No * Decision- market behaviour | Financial Markets Maturity of Claim Seasoning of Claim Nature of Claim Timing of Delivery A Financial market is a market for creation and exchange of financial assets. Classification of Financial Markets Debt Market Equity Market Money......

Words: 2397 - Pages: 10