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Advertising on Social Media

In: Business and Management

Submitted By sweetceem
Words 347
Pages 2
Advertising & Promotion
Pg 780
1. Compare and contrast the social and economic issues involved in the practice of advertising.
Depending on the concerns that are going on in the communities that the consumers are living. Advertisers would need to support causes that could raise awareness as well as sponsor activities for those in lower socio economic conditions. Apple or Dell could donate computers, Burlington Coat factory, encourages the communities to bring in a coat to give to the less fortunate members of society. When a corporation is doing positive thing, the consumers feel better like raising awareness about social issues like stop smoking, drugs, see something say something campaigns

4. What is the role of the Advertising Council in encouraging social advertising?
The Ad council is all about raising awareness on social issues. They have well organized systems in effect on keeping our society informed and in turned encourages the advertising industry to support a number of causes. When the advertising industry comes together to support these causes, the issues of society are addressed across the world. By enlisting volunteers from the advertising community, their numbers rose and so many great campaigns have been formed to make the world a better place. Advertisers want to be a part of these successful projects to show that they care more about issues affecting society

5. Why is substantiation considered the foundation of FTC enforcement.
When there is claim of false advertisement that is brought against an advertiser. The FTC will step in
And ask the advertiser to prove their findings to substantiate their claims. This forces the advertiser to
Either provide the necessary findings of their claims or to back down and delete their claims from future advertising. If the substantiation is provided and the advertiser continues to use the advertisement, the
FTC moves to the next step of evaluating the claims. If the FTC finds the information to be unsubstantiated and deceptive the advertiser will receive a complaint. At that point the advertiser will have to sign a cease and desist form and go before a judge.

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