One of the key persuasive techniques for advertising fast food is be frequent and consistent. A lot of small businesses become discouraged when their advertising efforts don’t bring about the desired results. There are no marketing techniques for “instant” results, but employing your message on a regular, frequent schedule over a continuous period of time will, in most cases, pay off. Effective advertising requires getting your persuasive message in front of your market as often and as consistently as your budget allows. Creating a persuasive message is comprehension. Readers should be able to instantly understand the message of your marketing piece. Make sure your message is clearly stated with text and illustrated in the graphics. Use the principle of repetition to emphasize your message and keep the message simple. The second principle for creating a persuasive message is connection. Readers will remember and respond to an advertisement that evokes an emotional response that helps them relate to your message. Use a message that has meaning and significance for your target market. The message should trigger an emotional response like excitement or happiness, etc. Use an emotional message that calls readers to action. The third principle for creating a persuasive message is credibility. Your target audience needs to be able to believe your message. This goes back to the reputation of your business as well as the message being used in your campaign. Have high customer satisfaction standards for your business. Use ethical business practices based on integrity to build a believable reputation for your business. Use an emotional message that your target audience can believe. The fourth principle for creating a persuasive message is contagiousness. To create contagiousness incorporates elements of humor, likeability, cleverness, and energy. Get a memorable slogan or catch phrase that will stay with your target audience. Make sure your message is able to evoke an emotional response that will have your target audience talking about it and will motivate a demonstrable reaction. One of the commercials that I find creative and appealing is the Zaxby’s commercials. I like the way they have this women is obsessed with the food from the fast food chain. She even goes as far as to wear the sauce around her neck. These commercials target everyone and every age. The Zaxby commercial appeal to consumers by the way they present the food. It shows the food in an appetizing way that you want to go out and get some right away. They look like they are really enjoying what they are eating. The advertising company determines the ethical standard for advertising. They have to make all the decisions for what they put out there for the consumer to see. These commercials don’t push any ethical standards to me. I think that they are comical and appealing to the consumer. In conclusion advertising is a deeply pervasive part of all lives lived in consumerist economies. The average individual is bombarded with several hundred adverts per day -- billboards, TV commercials, Internet ads, and more. Advertising both is a kind or popular culture, and it is a major way that we learn about and learn how to interpret other kinds of popular culture. Advertising is a major mode of socialization, telling us how to think and feel (what's hip, what's sexy, what's normal), and what problems we need to worry about. Advertising has changed the market and consumer culture of America. In the 19th Century, those changes in the market paralleled changes in the modes of transportation and communication and urban growth. Today, advertising on the World Wide Web has become a recent phenomenon because most consumers surf the Internet daily.