Radio Announcements
According to entrepreneur.com website, “in a single week, Radio reaches more that 228 million Americans; 94% of everyone age 12 and over”. A greater majority of people listens to the radio on their way to and from work as well as during work or on short break where they do not have access to television screens. Radio shows can also be streamed live on mobile devices, which make them portable. A target audience profile is necessary to pinpoint prospective clients. Demographic information (concerned with spot advertising) such as age group, gender, residence, household income, etc. are important for broadcasters; this helps them identify your audience so they can pinpoint what times of day are the best to get your message across. Also to be put into consideration are reach, frequency and cost-per-point. Reach is the number of your prospects that will hear the message; frequency is the average number of times that prospects hear the broadcast while cost per point is the basis to evaluate cost. Radio broadcast are likely to be very fast paced and do not allow room for to present too much information, which could have both a positive and negative effect. The former will allow for a message to be conveyed without bombarding the listener with so much information to the point that they lose interest, while the latter, could do the opposite; not provide enough information.
When choosing radio as a means of advertising, advertisers can choose to work directly with the station known as spot advertising or work with a network which is known as network advertising (Martinez, N., 2010, August 23). The cost of financing radio announcements vary in accordance to factors that include the popularity of the network as well as the traffic that they receive on a daily basis. Though the cost of radio advertising is slightly more affordable than that of television, it is rather still costly to conduct. In the first quarter of 2013, $11,205,600 was spent on radio advertising having gone down about 16% or $2.1 million from the first quarter of the previous year. Local radio reported a gain in the first quarter of 2013 rising 31.6% or $1.9 mill. Network radio on the other hand lost 57.5% or $.1 mill (Haire, T. 2013).

Telecommunications
Telemarketing is one of the most interactive mediums of marketing. It provides the companies direct access to potential consumers. The callers are readily available to answer any questions address concerns and overcome customer objections in case the need for it arises. Telemarketing however, is not the best means of advertising. It is generally given a bad name in business due to its intrusive nature. However telemarketers are devising a new way to tackle unwanted evening calls; telecom now includes the wireless internet service that allows them the convenience of ecommerce to help build connectivity by transcending time and place, increase accessibility, email marketing, text messaging among other things.

Yellow pages
Before the advent of the internet in the early/late 90’s, the yellow pages were the go to place for businesses in desperate need of advertising. The effectiveness of the yellow pages back them was quite immense. The cost of advertising in the yellow pages was significantly high during those days. Companies have saved an average of $2,000 per month ($24,000 annually) by choosing to advertise online. There are several reasons why buying an ad in the yellow pages is a total waste of money; one of the most important being that 9 out of 9 and half consumers will go online to research a product of their interest. Another is that businesses nowadays are more interested in going global.
They currently have a web site that allows them to collect data about your online browsing activity and they use it to target ads (behavioral advertising). Users can choose to prevent the companies from targeting them by opting out or by deleting browser cookies.

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