Advertising has always been an integral component of the business world. Without advertising, there would be no way of knowing what kind of products or services are available for consumption, or the innovative information that is fundamental for the advancement of contemporary society. However, advertising is like a double-edged sword; it can be either beneficial or detrimental to the intended audience.
Advertisements have the power to manipulate its audience to comply with whatever is being demonstrated. Cigarette companies have been infamous for selling their product by “targeting every conceivable consumer niche”, even if the health risks that come with smoking had already been released to the public (Shaw). These cigarette companies not only deceived its audience, but they also lured more people into buying their products buy stating that the “majority of people smoked” and that is “ socially acceptable” to smoke cigarettes (Shaw). Advertising has also been used to convince the consumer that certain luxuries are in fact necessities when in reality the product is clearly not a necessity. Many products today like teeth whiteners or toilet fresheners have been made a necessity by advertisements when clearly the product is a luxury (Day). The effects that advertisements can have on its consumer is evidence that, regardless of negating the influence of the advertisement, advertisements influence and/or manipulate the consumer to desire the acclaimed product. Whether desired or not, advertisements are scientifically proven to perforate the subconscious level of the human brain. Advertisements are designed to have an effect while being mocked, depreciated, “and all but ignored” (Schrank). An individual who is oblivious of an advertisements claim is the one who is most susceptible to the advertisements attack. All of the components that make up an advertisement are