The Converse multi-channel global campaign “Made by You” was launched in March 2015, featuring Chuck Taylors’ model of sneakers. For the purposes of the campaign, Converse collected thousands of portraits of uniquely personalised pairs of canvas shoes from celebrities, artists, musicians, fashion designers and everyday users around the globe. The pictures were exposed on streets and in indoor exhibitions in cities such as New York, Mexico City, London, Shanghai, Rio and many other locations worldwide (Converse, 2015). The creators of the campaign have also made use of social media assets, where hashtag “#ChuckTaylors” was used by consumers to share pictures of their own customized pairs of Converse shoes. The campaign has also featured video advertisements on various social media channels (Blattberg, 2015). The Converse “Made by You” advertising campaign was designated for undergraduate University students as a target audience. Although the brand has their products targeted to different market segments, their marketing campaigns are targeted to young people aged between 18 and 24, individualists, fashionable, with high paced lifestyle, artistic and members of different subcultures. This audience has more disposable income and is likely to spend money more lavishly as they are financially dependent on their parents. Therefore, they usually do not have any financial liabilities as a rent or bills. Moreover, they are able to undertake a job (usually seasonal or part-time employment) to earn money for their own expenses. According to Eder (2013), “Young people aged 18-24 are key to numerous markets, from mobile, fashion and technology to alcohol, snack foods and entertainment. This audience spends money and in the case of students, who account for around half the UK youth population, they contribute an estimated £20 billion to the UK economy every year.” This specifically explains why undergraduate University students are the most important and the easiest to reach part of the audience of this age and qualities. Also, some of the mediums used for campaign are the most popular among given age group. One such example is that 87% of people in UK between 18 and 24 are active social media users and spend the greatest amount of time on social media channels among users from other age groups (Patterson, 2015). All of those factors proves that undergraduate University students are the key target audience for Converse brand marketing and advertising strategy. Therefore, the paper presents an analysis and critical evaluation of “Converse Chuck Taylor All Star - Made By You” (appendix 1) - a two minutes long video advert, an integral part of the campaign, and reveals how and to what extent it appeals to the target audience.