Do advertisers make our culture better or worse? Should there be less advertising in our society? These question and many other questions I was asking myself while I was watching this report. No one can deny that consumers need the advertisings, but not which kind of advertising they need. Consumers need only the honest advertisings. They need it to inform them about the new product, new promotion or sales of an existing product, hours of operation, and so on. I do not have any problem with the fact of existing of the advertisings, but I have a big problem about the amount of the advertisements and how they are very distractive. The ratio of messages that benefits advertisers to the ratio that benefits the consumers is wildly unfavorable to the consumers. For example, let’s say that in a given day the consumers see or hear hundred advertisements of some sort. In a typical day the number of those messages that benefit the advertisers will be hundred, but how many messages will benefit the consumers?
I have to admit, that watching this report had changed my understanding about the advertisings. The way I am watching the advertisings now is different than the way I used to watch it before. Now I have a feeling that I became more critical and more analytical. I became more conscious about the unconscious messages that the advertisers are trying to send to consumers. I started to notice that I am surrounded by advertising everywhere: on TV, on the internet, in the newspapers, in the stores, outside and inside the transportations, or while I am driving down on the high way. Even in the sky, the advertisers are using airplanes that hang huge advertisings that you can read while you are thousands feet away. Last January I had a change to go to New York. Times Square is one of my favorite places I have ever seen in my life. I was amazed as everybody else from the people