...Advertising or advertizing[1][2][3] is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. * Yes it does. According to Maslow, once a lower need is satisfied, a new need is created. If you have plenty of air, you think about water. If you have plenty of water, you think about food. If you have plenty of food, you think about shelter and warmth. Most people in the civilized world have all of these, which creates artificial needs like achievement. When something is advertised, it is made to look like it is the best thing since sliced bread. Just watch an Apple commercial. This will create a "hole" in your mind that provides a new need for you. * If it didn't... It wouldn't exist! I believe advertising does create an artificial 'need' for something - if there is a product that genuinely is needed/useful (such as Google) there is actually very little need for that product to be advertised, as people will spend money on it and use it anyway - the largest advert budgets are for products that we genuinely don't 'need' - such as Coke, McDonalds, new cars, new phones etc. It's vital that Mercedes pretend we 'need' this years car compared to last years that we already drive because otherwise they wouldn't sell any! * The repetition of advertising on television, Internet and newspapers illustrates the capacity of companies...
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...In the world of advertisement the way the way words are used to describe products can be very misleading and it is the key to advertisement deception. For the past few days I have been watching commercials, and have seen these deceptive commercials in the advertisement industry. These commercials mislead people into thinking that these products are “wonder products” and these products will do everything they claim it says it will do. Recently, I was watching television and caught the new Roc Multi Correxion Cream, and it stated that it has five Anti Age Actions that will help moisturize the skin and make wrinkles disappear. What exactly are Anti Age Actions and how can they “dramatically” make someone look younger? The name of the product uses Correxion instead of Correction. This implies that it is not guaranteed to work so that’s why they spelled it differently. In addition, the little slogan or jingle says it corrects what aging you but doesn’t spell it out. It implies it is correcting you so it sounds like the name of the product. On another occasion I caught the AT&T commercial for the Iphone 3gs, and it states “the phone that changed everything”, but what did it really change if anything, except the price of the phone and the monthly bill costs. What could this phone possibly have changed; in the commercial they were very broad about that part. AT&T said they made the phone that changed everything even more amazing because not it was forty-nine...
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...Target Market: The target market for this ad would be any one who uses lip balm, but mainly women. The lip balm seems to be a more modern lip balm so it would be more appealing to the younger girls and women but, it’s able to be used by all types of people. Also seeing that it is more of a down-to-earth type of ad, this appears to be an affordable lip balm. Appealing or Unappealing? To me, I feel as if the ad was appealing. The colors used to produce the ad were well picked. I feel as if the idea behind the whole ad was very entertaining and because it is a product that I would purchase it made it even more appealing. What I did also like, other than the actual set up of the ad was the soft description of the product. It made me want to go purchase the product because of natural ingredients that are used in the product. Source Factor: EOS paid for this ad. They are becoming a popular brand and are able to now produce advertisements that reach the consumers. Message Factor: The message the ad is trying to send to the reader is that if they purchase the product they will have beautiful smiles. The lip balms posing as flowers suggest that there is an elegant feel when using the product, also it seems to be giving off a natural feel. The description describes that the ingredients used in the product are natural ingredients which makes the product unique. The way the advertisement is presented it seems as though the brand is trying to send the message that they truly care about...
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...Why did the communists win the Chinese civil war? Sources Source A There is good evidence that the apathy, resentment and defeatism are spreading fast in the nationalist ranks. Communists have ever-mounting numerical superiority by the native (Manchurian) recruits, aid from underground units and volunteers from Korea. The nationalists are fighting far from home, the communists for native soil. Extract from a report by the US consul in Shenyang to the US State Department, May 1947. The extract is a report by the US consul in Shenyang to the US State Departament, it is a primary source as it shows Source B Strive to annihilate the enemy in mobile warfare, but at the same time pay attention to tactics of positional attack for seizing enemy strongholds and cities. In the mater of siege operations, resolutely seize all the weakly defended enemy positions or cities. In the case of an enemy position or city defended with medium strength, seize it when the opportunity arises and circumstances permit. In the case of a strongly defended enemy position, take it only when the conditions are ripe. Extract from an essay by Mao Zedong on war, may 1947, to guide his troops. Source C Ching Kai-chek (Jiang Jieshi) was personally honest and well-meaning, [but] he was hemmed in by untrustworthiness of provincial leaders, the intrigues of his headquarters and the widespread communist influence. In 1947 the communist armies faced nationalist superiority in men and materials...
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...Logan Cly Robin Benallie English 2010 January 21, 2014 Advertisement Do you ever look at you grandparents or parents and wonder what they are talking about? Are they talking about you? You won’t know unless you learn to speak your own language. It is good to know how to speak, read and write your own language. You want to know what your grandparents are saying. You want to learn from the stories that they can tell you, the wisdom they can give you, so you can pass these stories on from generation to generation. Are we losing our language? It’s not too late to relearn it. There are still people that can teach you and you can even learn it electronically. Knowing your language gives you that sense of identity of where you came from. You don’t want to come from a lost tribe, you want to know where you came from. The problem is that many Navajo teenagers don’t want to learn their language; they just want to do what everyone else is doing. They might even be made fun of because they know how to speak Navajo. My advertisement is intended to convince my target audience to learn their language. The wording in my advertisement is in a lighter color because our minds will focus more on lighter colors than on darker colors. The advertisement will go into a magazine or a poster so that there will be a way for teenagers to see it. The main focus will be on the words “Don’t Lose Who You Are”. The words will be bolded and in a bigger font so they will be very visible. Plus, the words...
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...Advertisements are all over the place. They are on T.V, Radio, Magazine, buses stop and in everywhere, so there is no way that you can’t watch them. Every advertisement has it target to convince their audience to buy their products. They have their own way to convince the audience to buy the products. McDonalds, Audi and Nike, they are different ads, but they are related in one thing which is the speed factor. The reason that I chose these advertisements because it is an attract for most people if they are male or female, teenager or old. We are in fast generation and no one wants to spend time on doing something. Another reason is the quality of the products in the ads. Claim: Using these products make your life easy and fast Support: Nike shoe makes the person the fastest in the world when he/she run. Sometimes people don’t have the time to cook their own foods, so the easiest way is go to McDonald and buy their products. So when you eat from McDonald it is like riding the Audi car. Warrant: These products are making your life fast. Advertisements encourage consumer to buy quality products. They want people to be connivance to buy quality products. The first ad is about MacDonald fast food. The meaning of this ad is MacDonald products make your life easier by buying from MacDonald because their products can be prepared and served quickly. This advertisement is appeal to consumers by pathos. Some People are full time job and they don’t have enough time to prepare their...
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...FASHION ADVERTISMENT Chapter 7: The Image-Makers Fashion Brands: Branding Style from Armani to Zara, Third Edition by Mark Tungate Kogan Page © 2012 Citation Overview There's inevitably something appealing about an imagined better world. The relationship between fashion brands and other product categories is rather like the one between celebrities and normal citizens: they are aware of one another's existence, they occasionally share the same space, but they rarely mingle. While other brands hire international advertising agencies such as J Walter Thompson, Saatchi & Saatchi or BBDO, fashion brands tend to work directly with a narrow pool of freelance talents. According to art director Thomas Lenthal, who has worked for brands such as Dior and Yves Saint Laurent, 'In fashion, there are probably only about a dozen well-known art directors, great photographers, stylists, make-up people, and so on. You don't need an advertising agency: you just need an address book with a handful of names in it.' Many upmarket fashion brands don't have a marketing department or even a person with 'marketing' in their job title. The designer – often known as an 'artistic director' – is responsible for advertising imagery too. For instance, while Louis Vuitton works with the advertising agency Ogilvy & Mather on several aspects of its communications, its fashion imagery is entirely under the control of the brand's designer, Marc Jacobs. With this in mind, a few years ago Hervé Morel...
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...Advertisement and Children In today's world, advertising is becoming more widespread. The major point is to increase market and educate consumers about the new products .There are many ways of advertising which are television, radio, local newspapers, magazines and etc.. Advertisers have realized that children would become the most influenced group by advertising, and also started producing childrenswear and foods besides toys and games. There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisements put too much pressure on children. Advertisements are everywhere nowadays and especially advertising targeting children. Some advertisers claim that they provide beneficial information to children. I am going to discuss ads on toys, fast food and educative programs. Another advertisement is on toy industry, because children under a certain age don’t understand what they want. They are attracted by colorful pictures on advertisement and influence by misleading information. So they annoy their parents to buy those things and this can upset the budget of many families. “According to the Consumer Union's report, “elementary-age” school children spend around $ 15 billion, $11 billion of which goes for products from toys and games to food and clothes also elementary-age children influence $160 billion spending controlled by their parents- for cereals, shampoos, and even...
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...Orcs team: Yafei, Zhongping, Yongling Ethical to use sexuality in the advertisement Based on the Deontological theories According to the deontological theories, we think the sexual advertisement is ethical. At first ,if the sexual advertisement has been seen by public, it means it has met the standard of the commercial advertisement, it did not break the law. Second, the advertisement focus on the product itself, it just use the sexual part to emphasize the product. At last the sexual advertisement is a creative way to publish the product. So the published sexual advertisement is totally ethical. Sex in advertising is the use of sexual interest as a tool of persuasion to draw attention to a particular item for consumption and it is considered one of the most influential tools of marketers and especially advertisers. Advertising research reveals that, sexual appeals are often attention getting, arousing, inducing and memorable. The use of nudity and partially nude models has increased during the recent years and this sort of advertising is more common now than ever. Using sex in advertisement can be very effective because it attracts attention, this is some truth of desire, People are hard-wired to notice sexually relevant information, so ads with sexual content get noticed For instance, Some young men actually think Axe body spray will drive women crazy, But brand impressions are shaped by images in advertising, too. Arguably, Calvin Klein and Victoria's Secret are not much...
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...Advertisements Final When advertisers promise something highly unlikely or a TV show uses a specific type of dialogue or style of humor don’t think it is simply when it comes to purchasing almost any product most people really only care about the product and only want to know what the item offers them. But yet advertisers spend billions of dollars throwing images not dealing with what the actual product has to offer the customer at all. This is because the advertising companies have broken this down to a science of breaking down the way people interpret and visualize advertisements. The image is all a thoroughly thought through and calculated science in knowing what it is people are interested in at a particular time. Knowing that every person is part of a demographic is the key for businesses to be able to advertise their products effectively to a broader audience. As well as knowing what catches the audience’s eye such as flashy words and or bright images as well as extravagant backgrounds and the use of “beautiful people”. These along with a TV show using somewhat controversial topics and racial humor to bring in audiences in and increase viewers who want to watch show are examples of the media having an impact on society as a whole. Flashy words saying buy me I will make you pretty or I will make you cool or set yourself apart from the crowd buy this product and be an individual. And images showing insane colors that through the science of tricking your mind convince...
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...Business and Advertising 3 First of all, it is important to understand what is advertising and others concepts of it. Advertising is defined as a paid-for form of non-personal communication that is transmitted through a mass media, in order to reach a diversity of audiences. Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools. Advertising should be seen as part of an integrated communication strategy and it can create awareness, and move people closer to a purchase: it can help in positioning brands, and it can help in informing people about product attributes. But how can advertisement help a business? It can provide basic information such as your contact details and website address, increase sales by telling potential customers about your product or service or changes to your service, new product launches and improvements. It can also increase your short-term sales with a specific one-off message by informing people of a special offer or a particular benefit of your product prompt specific action or perhaps getting customers to visit your premises or website, or use a discount voucher by a specified time. This technique can possibly help remind existing customers about your business, change people's...
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...Nariman Mohamed 00051742 Wri102,sec17 Nov12,2014 Do advertisements affect children? Most of the ads are targeted to the children, but will the child be affected by the ad he or she watches on the television? Some of the advertisement contains violent acts. For instance, Persil, the washing powder, shows two children fighting and pushing each other, then bloodstain remains on the shirt. Those kinds of advertisements are meant to show that the washing powder will remove any stain. However, some parents complained that those kinds of advertisements affected their children in a negative way and they started copying what they saw. While people are complaining about how advertisements are affecting their children, they forgot that it is their responsibility to guide their children and control what they are watching. Therefore, Advertisements do not affect children in a negative way as most people think. Janice & Ania said, “… Advertisements of junk food should be banned to help fight child obesity.”(N.d, para9). It is widely believed by people that the main reason for obesity. Additionally, people think that advertisements are meant to corrupt child and make then unethical. All these thoughts and confusions are based on inadequate reasoning, which makes their argument invalid in most of the time. For instance, children feel that whenever that the advertisement is colorful and full of cartoon characters, children will be fascinated with the advertisement so that they will...
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...|Intel’s advertisement | | | | | |The following picture presents the advert of computer CPU | | |Intel Core 2 Duo manufactured by the computer company Intel.| | |The advert appeared in the United States in 2007 and it | | |caused varied reactions. | | |In this analysis, I would like to concentrate on the message| | |directed at potential customers in order to persuade them to| | |buy the new product. | ...
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...The written communication method Tesco has chosen to use is Email they’d need to email each other to update each other about changes on their advert; the purpose of the written communication between Tesco Management and Advert Agency is that they can’t always meet up to have a meeting so other ways will be needed such as the written communication method (Email). The source of the Email will be Tesco’s email address. The written communication method Tesco has chosen to use is Email they’d need to email each other to update each other about changes on their advert; the purpose of the written communication between Tesco Management and Advert Agency is that they can’t always meet up to have a meeting so other ways will be needed such as the written communication method (Email). The source of the Email will be Tesco’s email address. Tesco will be using a meeting as their verbal communication method, the main purpose for this meeting will be to speak about the Christmas Advert as ideas will need to be shared between Tesco and Advert Agency also for confirmation of the final advert; the source will be Tesco Offices. Tesco will be using a meeting as their verbal communication method, the main purpose for this meeting will be to speak about the Christmas Advert as ideas will need to be shared between Tesco and Advert Agency also for confirmation of the final advert; the source will be Tesco Offices. The Web Based communication will the adverting agency website and the purpose for...
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...Introduction Nowadays the significance of the advertisements is evident. Modern advertisement as a sociocultural phenomenon reflects people’s life-style and the position of culture in the society and, therefore, demonstrates the current state of our language. William Bernbach, the most important and influential figure in the history of modern advertising, nearly a century ago said: “In advertising not to be different is virtually suicidal”. Time has passed, but these words are still important for modern advertisers who have to monitor and catch new tendencies in the society and use the most original and effective language means. Sometimes we can find ways of advertising that are more advanced than modern language norms and, thereby, in the process of searching the most efficient way to persuade the customer advertisers invent new figures and models of speech that become more and more popular with people and develop the language. Modern advertisements attract attention of scholars from different fields of science, especially linguists from all over the world. Their main sphere of action is studying the promotional text and, therefore, the language of advertisements. Every day ordinary customers are faced with huge amount of products. In order to perform its main function - to present the products to the consumers and persuade them to buy, advertisements widely use puns. You can only pick up the nearest magazine and look at it to see how common puns are in advertising. Puns...
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