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Aesthetic Industry Marketing

In: Business and Management

Submitted By emorley
Words 1519
Pages 7
Aesthetic Industry Marketing
October 2012

GENERAL BACKGROUND:

* The NPD Group, Inc., a leading market research company, released results on the men’s skincare market. On track with the sales in the men’s current retail business, men’s skincare sales increased six percent year-to-date (January through July) 2012, compared to the same time last year, generating $45.5 million. In addition, NPD found that at least seven in 10 men are buying facial skincare products for themselves. Today’s man is more concerned than ever with looking good from head to toe and is willing to invest in high-end skincare products. * Among the top 10 men’s sub-segments, six out-performed the category: Facial Moisturizers (+7%), Eye Treatment (+16%), All Other Body* (+13%), Body Cleansers (+16%), and All Other Face** (+30%). * The overall best-selling men’s skincare products for year-to-date 2012 were Clinique’s Skin Supplies for Men Face Scrub 3.4 oz., followed by Skin Supplies for Men: Lotion tube, another Clinique best seller. * According to The NPD Group, Inc., a leading market research company, prestige makeup sales within U.S. Department Stores for the first half of 2012 (January thru June) grew +8 percent to $1.8 billion. Unit sales were up +4 percent to 74 million. * All makeup segments experienced growth in the first half of the year. Some of the biggest winners producing double-digit dollar growth were the segments of Nail and Sets, and sub-segments, Eye Brow, Eye Liner, and Lip Color. * “Men have become increasingly conscious of the perks associated with looking good,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “They have a heightened awareness that looking good may provide them an advantage in the workplace as well as in their personal lives.” * According to the Makeup In-Depth Consumer Report 2012, by The…...

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