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Aesthetics Theory

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1. INTRODUCTION
Fig 1 Bungie, The Traveler, 2012. Digital artwork, 1095X787cm. (2012: The Traveller in Destiny)
This essay will attempt to examine and briefly describe Aesthetic theory as part of visual communication, as well as the three different disciplines used to study it namely philosophical, scientific and artistic. A visual example from the Destiny video game, has been selected to be examined and related to the theory of aesthetics.

2. AESTHETICS THEORY
2.1 Aesthetic Theory
According to The Handbook of Visual Communication, Aesthetics theory tries to describe why we as human beings find appeal in specific visual shapes and configurations. In essence it asks the question, what is beauty? It therefor attempts to determine why we find certain things beautiful (Dake 2005:3). Beauty is something that affects us on a deep emotional and psychological level; therefore aesthetics is a crucial and fundamental part of visual communication. The three approaches – philosophy, science and art, have been used to understand and study Aesthetic
1
theory. However visual art gives us the most thorough and complete definition and understanding of the theory (Dake 2005:3).
The philosophical branch is the oldest discipline from which Aesthetic theory is studied. This discipline uses rational thought –arguments supplemented with theories and hypotheses, to try and illustrate what beauty is. It is criticized for using written words to try and define the concept of aesthetics when aesthetics itself comes to being only through visual mediums (Dake 2005:4).
The second discipline, through which aesthetics is studied, is art. More specifically the study of art pieces as well as the history of art. By researching these elements within art, similarities and relationships of aesthetics can be constructed, to piece together the different elements of what we experience as beauty...

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