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Aetna Case

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STRATEGIC HR MANAGEMENT

CASE STUDY

Case

Aetna: Investing in Diversity Case
By Wayne Cascio, Ph.D.

PROJECT TEAM
Author:

Wayne Cascio, Ph.D.

SHRM project contributor:

Nancy A. Woolever, SPHR

Copy editing:

Katya Scanlan, copy editor

Design:

Blair Wright, senior graphic designer

© 2009 Society for Human Resource Management. Wayne Cascio, Ph.D.
Development of this case was made possible by a grant from the Society for Human Resource Management and the National Academy of Human Resources. All of the characters in the case are fictitious. Information presented was current as of the time the case was written. Any errors are solely the author’s.
Note to HR faculty and instructors: SHRM cases and modules are intended for use in HR classrooms at universities. Teaching notes are included with each. While our current intent is to make the materials available without charge, we reserve the right to impose charges should we deem it necessary to support the program. However, currently, these resources are available free of charge to all. Please duplicate only the number of copies needed, one for each student in the class.
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Aetna: Investing in Diversity

INTRODUCTION
Raymond Marcos, chief diversity officer at Aetna, is preparing to make a presentation to the company’s board of directors at its mid-December meeting. In a deteriorating economic environment that seems to be global in its reach, the board is looking to cut expenses in any way possible. To do that, it is reviewing every major company business initiative. Diversity is one such initiative, and the board wants to understand the business case for it. It also wants to...

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