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Affect of Different Components on Consumer Behaviour.


Submitted By priyadershy
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Homework Title / No. : 3 consumer behavior Course Code: MGT 531

Course Instructor: __Mr. Manish Rajput_ Course Tutor (if applicable): ____

Date of Allotment: _____________________ Date of submission: 29-10-2010

Student’s Roll No: b25 Section No. : RS 1901


I declare that this assignment is my individual work. I have not copied from any other student’s work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for me by another person.

Student’s Signature: Rishikesh Priyadershy

Evaluator’s comments: ____________________________________________________________


Marks obtained: ___________ out of ______________________

Cognitive component - The term cognition (Latin: cognoscere, "to know", "to conceptualize" or "to recognize") refers to a faculty for the processing of information, applying knowledge, and changing preferences. Cognition, or cognitive processes, can be natural or artificial, conscious or unconscious. These processes are analyzed from different perspectives within different contexts, notably in the fields of linguistics, anesthesia, neurology, psychology, philosophy, anthropology, systemics and computer science. Within psychology or philosophy, the concept of cognition is closely related to abstract concepts such as mind, intelligence, cognition is used to refer to the mental functions, mental processes (thoughts) and states of intelligent entities (humans, human organizations, highly autonomous machines).
Affective component- Emotion plays a major role in persuasion, social influence, and attitude change. Much of attitude research has emphasised the importance of affective or emotion components (Breckler & Wiggins, 1992). Emotion works hand-in-hand with the

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