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Affecting Change

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Smith and Falmouth (S&F) is a small mail order network and tele-shopping company that operates in Canada the U.S. Smith & Falmouth's Online has an organizational structure that is decentralized. As Chief Operating Officer (COO) of S&F, the following goals must be achieved: streamline online operations, increase the reach of the online sales channel, and create S&F Online to a profitable strategic business unit in nine months (University of Phoenix, 2004). To obtain this success, the following must be reviewed: a specific recommendation must be given for restructuring the department in order to improve the culture while empowering employees; the established methods of control and the current cultures of the existing departments and organization; the influence of organization size organizational size and structure on control and culture; the effects of structure and management tactics on developing power and politics; which management practices would be most effective and why; and the advice will include how the size and new structure of the department could affect the organization as well as the individuals, groups, teams, and the future of the company.
There are three complex goals the COO must achieve in nine months as stated earlier. Therefore, the Goal-Setting Theory is recommended for restructuring the department. Edwin Locke proposed that intentions to work toward a goal are a major source of work motivation. That is, goals tell an employee what needs to be done and how much effort will need to be expended. The evidence strongly supports the value of goals. Specific goals increase performance; difficult goals, when accepted, result in higher performance than do easy goals; and that feedback leads to higher performance than does nonfeedback. In doing this, the teams become motivated because difficult goals direct our attention to the task at hand and away from...

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