...Case Study: Tapping the Ethnic Housing Market MKT 87505 – Consumer Behavior Theory & Analysis California Southern University Case Study: Tapping the Ethnic Housing Market “A subculture is a segment of a larger culture whose members share distinguishing values and patterns of behavior,” (Hawkins & Mothersbaugh, 2010, page 156). Subcultures are frequently encountered in America due to the ‘melting pot’ nature, continual immigration into the United States, and various religious and ethnic viewpoints experienced in modern day society. A collision of all these subcultures in America has led to difficult marketing approaches to address both the core values and norms of the American culture and unique market behaviors, values, and norms that may be specific to other subcultures. In the case study, “Tapping the Ethnic Housing Market,” Fannie Mae evaluated ethnic groups to determine the different perceptions associated with the home-buying process (e.g. reason to purchase a home, knowledge about the overall purchasing process, and confidence in the process). The case study will discuss the opportunities and challenges facing housing lenders and real estate agents today based in the perceptions of each ethnic group. Analysis “Ethnic subcultures are those whose members’ unique shared behaviors are based on a common racial, language, or national background,” (Hawkins & Mothersbaugh, 2010, page 158). The Fannie Mae case study analyzes the different perceptions of the home-buying...
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...world saw an ethnic collective undertaking; both developed and undeveloped countries such as Great Britain, South Africa, Canada, Spain and India were among the countries with several ethnic movements. Ethnic groups are “groups within a larger society that display a unique set of cultural traits” (Marger, 2015, 2012). The collective identity of an ethnic group is an intrinsic part of social life; the identities that make them unique from other ethnicities are built based on experiences and traits. On the other hand, many experts argue that ethnicity, as an occurrence is a socially built mainly as individuals select a particular part of history as well as to focus on their dissimilarity from other ethnicities. Therefore, collective ethnicities do not just focus on the somebody's skin color but also on the values and beliefs of their choice, which also includes religion and political beliefs as well. When an identity is passed on from, one generation to another, this process is called an ethnic collectivity. The main focus will be of the ethnic collectivities and the ethnic categories of the Haitian Americans and African Americans. An ethnic collectivity is derived from social negotiation in which an identity is aligned with various elements similar to other ethnic categories, which means that some ethnic group are incline to identify with and relate themselves with an another group in order for them to establish an identity; for instance, the case of the Haitian Americans. Haitian...
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...which I live there are a variety of many ethnic groups. When I go outside, and sit on my front porch I can see many ethnic groups communicating with each other. I was born and raised in Inglewood, CA for a while but I moved to Atlanta, GA with my father. I have not live in many cities but the one in which I live are quite different from the one I grew up. Atlanta, GA is the city where I live now. “Atlanta is the capital and most populous city in the state of Georgia as well as the urban core of one of the fastest-growing metropolitan area in the United States with a population of 537,958.” Atlanta is also known to have many actors, singers, and music producer that live here. Atlanta once held the 1996 Summer Olympics. Atlanta is the home of the National Football League Atlanta Falcons, National Basketball Association Atlanta Hawks, and Major League Baseball Atlanta Braves. Atlanta is the city to have Martin Luther King Jr. National Historic site, Carter Center, and The World of Coca-Cola Museum. When I was growing up I never paid any attention to how people look and what ethnic group he or she belong in. The community I grew up in was mainly Caucasians and African Americans. We had a few Hispanics that was living in the city but they mainly came in the summer to work. As, I grow older then I realize what ethnic group I came from and was many different types of ethnic groups. I am African American and I take exceptional pride in my ethnic and religion. He or she will not find...
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...Sociology Racial and Ethnic Groups in the United States The untied states in undergoing a transition from a pre dominantly white society rooted in western Europe culture to a global society composed of diverse racial and ethnic groups. By the year 2050, today’s minorities will make up nearly half of the US population. HISPANICS/LATINOS- the nations Hispanic population is not a consolidated minority. Latino groups have different histories, distinct concentrations in different areas of the United States, and substantially different demographic and socioeconomic characteristics. Hispanics typically earn less than non-Hispanics. EDUCATION AND EMPLOYMENT MEXICANS- with a population of 28%, Mexican Americans make up nearly two-thirds of this Hispanic population in the unites stated AFRICAN AMERICANS – African American have made tremendous progress but remain disadvantaged. The expected lifetime earnings of African-American men are significantly lower than those of white mean, and housing segregation remains substantial. The full integration of African Americans is unlikely in the foreseeable future, primarily because of continuing social and economic barriers and low rates of interracial marriages. RACE OR CLASS? Are opportunities’ for African-American economics advancement affected more by race or by class position? AMERICAN INDIANS AND ALASKAN NATIVES- Native American peoples very substantially their history...
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...article that I choose to read, “Racial and ethnic perceptions of injustice: Testing the for hypotheses of comparative conflict theory” is a study done by Kevin Buckler and James D. Unnever. Buckler and Unnever (2008) used comparative conflict theory to explain racial and ethnic variation in perceptions of injustice. They looked at the comparative conflict theory that Hagan, Shedd, and Payne (2005) proposed that “White respondents perceive considerably less injustice than both Africa Americans and Hispanics and that African American perceive less injustice than Hispanics.” Another one of their hypothesis was that “prior criminal justice experiences serve as a “tipping point” for Hispanics in the Hispanics with prior negative criminal justice contacts will perceive more injustice than African Americans with similar prior negative experiences” (Hagan,Shedd,& Payne, 2005). Buckler and Unnever took these three hypothesis and tested them trying to find support for the claims on racial-ethnic divide and racial-gradient hypothesis. They did not however test the differential sensitivity hypothesis. They first assessed the racial-ethnic divide and the racial-ethnic gradient hypothesis by examining whether African Americans and Hispanics perceive more injustice than Whites while controlling for the other covariates. They asked respondents “two questions about minority treatment by police and two questions that asked African American relative to Whites. Perceptions of injustice...
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...concerning the health disparities of minority groups in the United States. One of the minority groups addressed in the report is the African American or black ethnic group that in 2013 comprised of 15% of the United States population. More African Americans rate health services in their community as fair to poor than whites (Becker and Newsom, 2003). Life expectancy has more than doubled for African Americans in the 20th century but they still face a higher burden of disability, disease and death than do whites (Becker and Newsom, 2003). By identifying and understanding the health disparities and being aware of the differences regarding health determinants and outcomes in the African American population the better able we are to do something to reduce these disparities (CDC Newsroom). The top three Health disparities among the African American population include heart disease as the number one cause of death, cancer, and stroke (CDC and Prevention). African Americans had the largest number of deaths from heart disease and stroke in the United States compared to other ethnic groups. They have the highest prevalence in untreated hypertension which leads to both heart disease and strokes. (CDC) They’re less likely to seek early medical attention and health checkups which can lead to late detection of cancers. African American women had the largest prevalence of obesity in 2007-2010 as compared to white and Mexican American woman. The ethnic group itself including adult men and women had...
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... | |Ethnic group |A group of people who identify with each other by way of language, heritage, culture and religion | |Anti-Semitism |Suspicion of, hatred toward, or discriminating against the Jewish community | |Islamophobia |Describes prejudice against, hatred or irrational fear of Islam or Muslims | |Xenophobia |An unreasonable fear of foreigners or strangers or of that which is foreign or strange | |Persecution |The systematic mistreatment of an individual or group by another group | |Religious group |A subgroup within a religion that operates under a common name, trandition and identity. | Part II Select at least 1 religious and 1 ethnic group not your own from the list below. Religious groups (based on http://religions.pewforum.org/pdf/affiliations-all-traditions.pdf) Christianity Evangelical Protestant Mainline Protestant Historically Black Churches Roman Catholic Latter-Day Saints (Mormons) Jehovah’s Witnesses Orthodox (Greek, Eastern) Judaism (Orthodox, Conservative, or Reform) Buddhism (Theravada or Mahayana) Islam (Sunni, Shia, Sufism) Hinduism Ethnic groups (based on divisions in U.S. Census Bureau documents) Asian (Asian descent) Black (African descent) Hispanic and Latino (South or Central American descent) Pacific...
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...Ethnic Groups and Discrimination LaKeisha Ford ETH/125 Cultural Diversity Axia College of University of Phoenix Instructor: Jim Dowding October 03, 2010 Racial and Ethnic Groups African American is the ethnic group to which I belong, it was difficult to determine if African Americans were colonized or immigrated to the United States. Although, this ethnic group were not given a choice to the situation my answer would lean toward immigrated by force. The country where my ancestors originated from was Africa. They were brought to the United States by Europeans to be slaves. This ethnic group faced prejudice, segregation, and racism. African Americans face prejudice because the color of their skin. African Americans also faced segregation into which they were not allowed to vote, sit anywhere on the bus, they had to sit at the back of the bus, they were not allowed to eat inside of restaurants with White people, they were not allowed to use the same restrooms as a White person, or drink from the same water fountain as a White person, nor were African Americans able to attend school with White people. As for racism in the United States African Americans face racism as a form of racial profiling. According to Fredrickson and Siljander (2002) “define racial profiling as an act of enforcement by police officers that are more motivated by racial bias of any reasonable suspicion or probable cause that may exist under the circumstances. It is also referred to as the practice...
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...Term | Definition | Ethnic group | A group of people who identify with each other by way of language, heritage, culture, and religion. | Anti-Semitism | Suspicion of, hatred toward, or discriminating against the Jewish community. | Islamophobia | Describes prejudice against, hatred or irrational fear of Islam or Muslims. | Xenophobia | An unreasonable fear of foreigners or strangers or of that which is foreign or strange. | Persecution | The systematic mistreatment of an individual or group by another group. | Religious group | A subgroup within a religion that operates under a common name, tradition, and identity. | Part II Select at least 1 religious and 1 ethnic group not your own from the list below. * Religious groups (based on http://religions.pewforum.org/pdf/affiliations-all-traditions.pdf) * Christianity * Evangelical Protestant * Mainline Protestant * Historically Black Churches * Roman Catholic * Latter-Day Saints (Mormons) * Jehovah’s Witnesses * Orthodox (Greek, Eastern) * Judaism (Orthodox, Conservative, or Reform) * Buddhism (Theravada or Mahayana) * Islam (Sunni, Shia, Sufism) * Hinduism * Ethnic groups (based on divisions in U.S. Census Bureau documents) * Asian (Asian descent) * Black (African descent) * Hispanic and Latino (South or Central American descent) * Pacific Islander (Polynesian descent) * White (European descent) ...
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...Caucasians represent the ethnic majority, while African Americans, Hispanics, and Asian Americans constitute the three major ethnic minorities in the United States (Julian, McKenry et al. 1994). Caucasians are American citizens who have origins in any of the original peoples of Europe, the Middle East, or North Africa (Bhopal and Donaldson 1998). African Americans refer to American citizens who have ancestry from any of the native populations of Sub – Saharan African (Logan, Deane et al. 2003).Hispanics are American citizens who have origins in any country of Latin America and the Iberian peninsula (Watson, Kumar et al. 1993). Asian Americans are American citizens of Asian descent ((Kim 1999). Generally speaking, the four ethnic groups have the following distinctions respectively. Caucasians have been characterized by an emphasis on individualism, competition and future orientation, and the neglect of ethnicity as identity (Cokley, Komarraju et al. 2007). African Americans have the features of emotional vitality, collective survival, oral traditions and interdependence (White 1984). Hispanics are characterized by high levels of interdependence, conformity, a readiness to sacrifice for the welfare of in-group members, flexible attitudes toward time and obedience to people in authority (Marín and Marín 1991). Asian Americans have been described as reflecting an emphasis on the harmony in relationships, the precedence of group interests over individual interests, and the importance...
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...identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. |Part I: Matrix |What is the group’s history in the United |What is the group’s population in the |What are some attitudes and customs |What is something you admire about | | |States? |United States? |people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | |Native Americans |Native Americans were already residing in |The 2010 census reported 2.9 million |Native Americans are known because of |Throughout history, Native Americans | | |what is known today as the United States |people with Native American heritage. |their humble background. Although the |were slain, abused, and now | | |when America was discovered. They also |This number represents an increase of |majority of them do not share |outnumbered. Despite of these facts, | | |remained present at the time of the European|26.7% of Native Americans in the United...
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...Material Multicultural Matrix and Analysis Worksheet Instructions: Part I: Select and identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. |Part I: Matrix |What is the group’s history in the United |What is the group’s population in the |What are some attitudes and customs |What is something you admire about | | |States? |United States? |people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | |Native American |There are many different Native American |There are over 30,000 Native Americans|Native Americans are typically patient.|I admire their fight to keep their | | |tribes and each one is unique. Some Native|living in 16 urban areas of the United|They live a very spiritual lifestyle. |history and legacy alive. So many | | |American history is taught in school. We |States, according to the Bureau of the|They are also group oriented |of their people have moved on with | | ...
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...For decades people from all over the world, representing a group of ethnic and cultural backgrounds, have viewed America as ideals of hope and opportunity. That arrival of immigrants forever changed the culture of this country and the United States was often referred to as a country with numerous backgrounds. Such a perspective of cultural diversity implies that upon entering the United States, the cultural values and beliefs of people from different cultures are somehow blended into one cultural value system. According to businessdictionary.com, consumer behavior is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. People with different ethnicity backgrounds tend to buy things a little bit differently than others. Trying to figure out what they want, how they want and where they want is what marketers sometimes have difficulties deciding. The different ethnicities in the U.S. that would be covered include: Caucasian Americans, African Americans, Hispanics, Asians, and Indians. “The U.S. population is highly ethnically and racially diverse. As of the 2010 Census, the U.S. population was 63.7% White, 12.2% African American and 16.3% Hispanic” (Akcay 2012). Going into detail on how these ethnicities make their purchase decision and comparing them would be the main purpose of this research. Why do people buy the things that they buy, is one question that many marketers try to figure out...
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...Ethnic Groups and Discrimination Thomas J. Miller III ETH125 August 23, 2010 Maria Kithcart Ethnic Groups and Discrimination Most African Americans are descendants of Africans that were enslaved by Europeans and American slave traders. Slave markets used in Africa to sell prisoners of war by African states. The Europeans used these slave markets to exploit and expand the shipment of slaves to the New World or America. Some ancestors immigrated to the United States from the Caribbean. The first group of African slaves was brought to the United States in 1619 (Slavery, 2003). These slaves were labeled indentured servants, which are workers under contract to an employer in exchange for their lodging, food, and clothes. Most of the colonists used the Blacks on plantations because other groups did not want to work on them and the Blacks were easier to control. All colonies eventually legalized slavery passing laws that would keep the slaves and their children for life. During the Revolutionary War, slaves and free slaves were allowed to fight against the British. After the Americans, won their independence from British tyranny, the Declaration of Independence was signed July 4, 1776 (Slavery, 2003) declaring, “All men are created equal.” Many people in the northern states influenced by the Revolutionary War and began abolishing slavery in the North. The southern states wanted to keep slavery to fuel the South economy through the production from the cotton fields...
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...Ethnic differences in the perception, experience, and impact of pain have received growing attention in recent years. Although studies comparing pain among African Americans, Hispanics, and whites have yielded mixed findings, increasing evidence suggests an enhancement of the pain experience for African American and Hispanic patients. Mechanisms proposed to account for this effect include systematic differences in psychological distress and in pain-coping strategies, or differential relationships between these factors and pain. However, few studies have evaluated all of these variables, or matched ethnic groups precisely on potential confounds. DESIGN: The present study compares African American, Hispanic, and white chronic pain patients across multiple dimensions of pain, emotional distress, pain-related disability, and pain coping after matching patients on a variety of potentially confounding variables. RESULTS: Results indicated no significant ethnic differences on measures of pain, depression, psychopathology, or pain-related disability. While most coping variables did not differ by ethnicity, substantive group differences were evident on the praying and hoping subscale of the Coping Strategies Questionnaire, with African Americans and Hispanics reporting higher scores relative to whites on items relating to prayer. Inter-relationships among pain, coping, and distress were generally quite similar across ethnic groups, although active coping showed some variation...
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