Free Essay

Age of Radio

In: Historical Events

Submitted By stickers
Words 1647
Pages 7
The Age of the Radio Radio has always been one of the most powerful media sources available. It goes without saying that it is popular due to the fact that the necessary equipment, radio transmitter and receiver. Radio was the start to worldwide communication. There were many inventors to thank for the radio. In 1860, James Maxwell predicted the existence of radio waves (Bellis). James Maxwell formulated a set of equations, which explained light as one form of electromagnetic radiation and predicted that there should be many other forms, invisible to the human eye. Heinrich Hertz demonstrated that rapid variations of electric current could be projected into space (Bellis). Fortunately, other scientist and engineers saw the radio spectrum not as a curiosity but as a tool for a new kind of communication. Guglielmo Macroni proved the feasibility of radio communication. In 1895, Macroni sent the first radio signal. With further alterations, Macroni found a way for ships to talk to each other using Morse code. The next big step was finding a way to manipulate radio waves so they could carry more than dots and dashes. Switching from pulses to continuous waves provided the key. Reginald Fessenden invented a way to transmit voice by altering the intensity of waves, thus creating AM radio. Reginald Fessenden noticed that by varying wave frequency instead of amplitude, stations could avoid the interference that often corrupted AM transmissions. The result was frequency modulation or FM radio. Nikola Tesla is the only person to file a patent on radio technology (White). So Nikola Tesla is credited with being the creator of radio technology. Before the radio, people would visit with neighbors to find common forms of entertainment. The radio was a new source of entertainment. You might think the radio is a gadget you listen to, but it also means something else. Radio means sending energy with waves. In other words, it's a method of transmitting electrical energy from one place to another without using any kind of direct, wired connection. That's why it's often called wireless. The equipment that sends out a radio wave is known as a transmitter; the radio wave sent by a transmitter speeds through the air and completes its journey, when it reaches a second piece of equipment called a receiver. When you extend the antenna on a radio receiver, it snatches some of the electromagnetic energy passing by. Tune the radio into a station and an electronic circuit inside the radio selects only the program you want from all those that are broadcasting. The electromagnetic energy, which is a mixture of electricity and magnetism, travels past you in waves like those on the surface of the ocean. These are called radio waves. Like ocean waves, radio waves have a certain speed, length, and frequency. The wavelength is the distance between one crest to the next, while the frequency is the number of waves that arrive each second. When your radio sits on a bookshelf trying to catch waves coming into your home, it's a bit like you standing by the beach watching the breakers rolling in. Radio waves are much faster, longer, and more frequent than ocean waves. Their wavelength is typically hundreds of meters so that's the distance between one wave crest to the next. Radio waves travel fast like at the speed of light (Gugliotta, 2007). The radio hobby grew during the decade before World War 1. The public had ability to listening in to what was happening (Radio, 2012). Very few people heard these early broadcasts because the only available receivers were those handmade by radio enthusiasts. In 1917, federal government restrictions forced most radio transmitters off the air for the rest of World War 1 (Radio, 2012). These restrictions put a delay on the radio booming. Slowly, after the war American stations took to the air. In 1922, more than 550 new stations crowded onto a few available frequencies to build on radio’s appeal across the country (Radio, 2012). Without anyone to pay for the operations for the radio, many radio stations quickly disappeared. Magazines, books, and even movies included references to the radio. With the radio becoming more popular, the question what to place on the air remained to be seen. Early broadcasts were characterized by to attractions, the warmth of a human voice and any type of music. Usually the human voice was a male. All the music had to be live because of poor quality recordings. The height of the American radio was from 1930 to 1955 (Radio, 2012). Dramatic radio thrived and was a part of American culture. Radio was established as an advertising source. As radio grew, daytime shows such as soap operas and children’s programs developed. Many advertisers made themselves known by combining their name with the name of the star or the title of a program. Thus changing the way radio stations were funded. With these radio changes, advertising and other forms of communication have made great advancements. In turn, radio has changed the world people live in and how people view it. The first Radio, XM radio, HD radio, internet streaming, Podcasts, and radio company growth are all shaping the America's youth and their culture (Radio, 2012). Radio and radio technology has shaped American culture for many decades and many more to come. Today, radio is transmitted using a radio transmitter, communication links, and a receiver. Transmitters can be comprised of banks of computers with modems that change words, pictures, data, or sounds into electrical signals and then send them to a receiver. Once the transmission is complete, the receiver converts the signals back into their original state (Gugliotta, 2007). The communication links between the transmitter and receiver can either be a direct link with cables, or radio waves transmitted through satellite. A brand new type of commercial free radio is beginning to sweep across the nation, XM satellite radio. XM satellite radio is transmitted directly to your car or home receiver from a satellite, and is associated with no local terrestrial station and uses digital signals, as opposed to radio waves, to transmit signals. XM radio was invented in 2001 and is the largest satellite radio company in the world (Radio, 2012). With XM radio, the consumer is able to get many different channels of music, news, sports, and talk shows without any interruptions or commercials. Consumers can listen to their favorite programming anytime during the day or night and always get the information they need. Consumers are informed continually about what goes on in their world in many different aspects. Another radio system that is relatively new and just beginning to gain some popularity is HD radio, or high definition radio. HD radio is a totally different radio receiver that picks up different signals than a normal stock radio. These new signals produce extra channels, crisper reception, text information, and the ability to tag songs to use on your computer. The difference between XM and HD radio is that HD radio is still broadcasted with the consumer's local FM and AM channels (Radio, 2012). Thanks to HD radio, local information can get to the consumer in a crisp, clean fashion and contain extra benefits that standard radio does not. Another new form of radio that is beginning to emerge is internet streaming. Internet streaming is not listening to radio in the car or by a radio system, but in fact by a personal computer. Since the internet is perhaps the most widely used information resource in the world, radio stations have made it possible for their listeners to consume their live broadcasting through their station's website. To gain popularity, a website must cover all niches of music and make it possible for the user to create a custom list of music that will appeal to their personal taste. Rebroadcasting doesn't always meet the needs of the user. These pure-play radio systems have taken advertising a step further, from commercials on the radio now to banners online (Radio, 2012). These advertising markets expand each year as more and more radio websites are being published. Radio companies have to learn to deal with new technology or they will be forever forgotten. Many of today's radio companies have taken the new technology and changed it into a new form of profit for advertising and promotion. Radio companies have begun to expand their horizons from not just normal FM/AM radio, but now to the other newer forms of radio. These changes will either make or break certain small radio companies, while the other large companies will prosper greatly. Radio and radio technology has helped shaped American culture for many decades and many more to come. Radio has played a big role in America and will continue to do so. Some people are beginning to say that the new radio is the internet, but radio stations will still be around for a very long time. FM/AM radio, XM radio, HD radio, Internet streaming, and podcasting are all doing their part in the evolution of radio technology. The media is one thing that America focuses on greatly, and radio is a big part of this media. People will always need to be informed on current events and that will never change. Even though broadcast methods of the past are quickly becoming more obsolete, radio will always be evolving in to something greater.

Bibliography

Bellis, M. (n.d.). The invention of radio. Retrieved January 3, 2012, from http://inventors.about.com/od/rstartinventions/a/radio.2.htm Gugliotta, G. (2007, May 31). How radio changed everything. Discover Magazine. Retrieved on January 3, 2012 from http://discovermagazine.com/2007/jun/tireless-wireless

Radio. (2012). In Encyclopaedia britannica. Retrieved from http://www.britannica.com/EBchecked/topic/488788/radio White, T. H. (n.d.). United States early radio history. Retrieved January 3, 2012, from http://earlyradiohistory.us/sec001.htm

Similar Documents

Free Essay

Radio Advertising

...Radio Advertising Advertisements come in many different shapes and sizes. They are seen on television as a person is watching their favorite show, on billboards as you drive into a major city, and online through social media and other websites. Another form of advertising that may not be thought about as much but is still a good way to promote would be through the radio. The radio is something that a variety of people use every day and they normally don’t have the option of skipping past the advertisements like they can on televisions. Also, there are many people that travel long distances in a car. Either for work, vacation, or just to visit old friends. These people will usually listen to the radio for their car ride and will listen through the ads as they go. For these reasons, radio ads are a good thing to consider. Radio Stations near Me I live in Castle Rock, Colorado. It is about 15 minutes away from the outskirts/suburbs of Denver, Colorado. For this reason, the only radio station that is actually in Castle Rock is a Spanish radio station. For this reason, I went ahead and looked at radio stations that were within listening range of Castle Rock instead. According to radio-locator (2015), there are 59 stations that are close enough to be listened to in my city. Most of the actual stations are located in Denver and Pueblo with a few random ones in each of the surrounding cities. The style of music ranges vastly....

Words: 1109 - Pages: 5

Premium Essay

Satellite Radio

...Satellite Radio Rhonda Stubblefield COM/150 June 23, 2012 Alain de la Brousse What have 22.3 million subscribers learned about satellite radio that the rest of us listening to traditional radio still haven’t yet figured out? The amazing advantages that are now giving satellite radio stations the power to change how America listens to music, sports, news, and comedy. In 2001 Fortune magazine named satellite radio as their product of the year. The magazine’s rationale for its selection stated: “of all the new technologies of 2001, XM Satellite Radio is way, way, way above the rest. It’s the first major advance in radio since FM emerged in the 1960’s, and the best thing to happen to mobile music since the dashboard CD player.” In addition, Lee Abrams, XM’s chief programmer, noted that the company hoped to have the same creative results as the FM revolution of the late ‘60’s and 70’s had. FM brought major changes to the radio scene. It delivered superior sound and had fewer commercials which pulled a large audience from AM radio. Abrams has argued that FM has now “sprouted a potbelly, gone gray at the temples, and become the stodgy establishment – complacent and vulnerable to a hard charging rival such as XM”. “Right now, we live in a very vanilla age, radio-wise,” noted Abrams. “Except for talk radio, its stay in the middle, don’t upset anybody, and play the big hits everybody’s comfortable with. We’re 180 degrees from that. We want to challenge people”....

Words: 1704 - Pages: 7

Free Essay

Proffessional Development

...SWOT Analysis: Buena Vista Museum Strength (Internal) * Buena Vista museum has Anatomy, Astronomy, Archeology, Anthropology, Biology, and Geology and different types of since that makes the museum distinguish from other museum in the city. * The museum is offering camping trips during the summer for kids, so these trips help children to learn and explore the world of science. * The museum provides many different activities for children such as tour inside the museum, workshops, and classroom presentation. * The museum has unique specimens of Shark Tooth Hill. * The Buena Vista Museum considers one of the important keys of educational institutions. * Local store. * Enthusiastic and helpful employees. * Wide range of national and international animal mounts. These collections from Australia, Africa, Asia, and North America. SWOT Analysis: Buena Vista Museum Weakness (Internal) * As a result of the survey, many people who live in Bakersfield don’t know much about this museum. * Lack of parking spaces, people who visit the museum, they parked their car far a way from the museum. * Lacks of sustainability, people drop memberships when their children grow up. * Lack of funding, the museum doesn’t receive any fund from city, state or federal sources. * Lack of staffs and volunteers that make it difficult for the museum to improve their marketing strategy. * Insufficient of school participation. * Tagline......

Words: 1129 - Pages: 5

Free Essay

Golden Era of Radio

...The golden era of radio was one that made a long lasting impression on the entire world. It created a wireless connection throughout countries. Radio made its big splash into communications in the 1920’s. “In the early day radio had three patterns to the day, news and commentary, daytime serial drama, and quiz and audience participation programs (Sterling, p. 201).” The golden era of radio created a social revolution along with a shared American culture. “American boys and men connected themselves umbilically by headphones to a small black box powered by batteries (Douglas, p.195).” The golden era of radio was actually a cultural and social revolution coming from the power of wireless communication. In many ways the radio was to culture and society what mass production had been to commerce and industry. When public radio was introduced the world began to shrink and geographical and social boundaries began to disappear, in short the seeds of globalization were sown. Cultural integration occurred and the information age began. However, such revolutionary takeover did not occur overnight, public radio had to stray from military influence, fight a war with print media, fight FCC (Federal Communications Commission) regulations, find sources of finance, then remove itself from the control of advertisers and finally triumph with instant news reporting during World War II....

Words: 714 - Pages: 3

Free Essay

Saving the Blob Fish

...Saving the Blob fish Documentation The spreadsheet model- Saving the Blob fish has been constructed for the use by employees of FoGAFiDE and Mr. Angus Dei. Created on September 30, 2012 by Neha Bedi Blob fishes are currently facing extinction due to deep sea fishing and the motive of FoGAFiDE is to support a bill to restrict deep sea fishing. Thus, to get this message circulated through public, mass media approach was considered. The purpose of this spreadsheet model is to allocate funds of $158000 to different advertising alternatives in a way that will maximise the impact achieved. This particular model can be used for determining how much funds should be allocated, considering the constraints, to each advertising medium in order to optimise average impact. It also helps in finding out the total and individual costs of advertisements. Layout of model (in blocks): 1) Requirements- minimum and maximum amount of ads required can be entered in this block for each advertising medium. The Cost per unit of each medium is also entered in the requirements area. 2) Resources available- This is the funds available section and would act as a constraint so the advertisements price doesn’t increase the funds available. 3) Calculation area- when solver is run this part of spreadsheet shows the number unit of advertisements that should be bought and their total cost price 4) Report area that tells the impact of each advertisement and the average......

Words: 1295 - Pages: 6

Free Essay

Broadcasting in the Philiippines

...* KZRZ/KZRM - owned by RCP (Radio Corporation of the Philippines) BROADCASTING TO PROVINCIAL AREA MARCH 2, 1929 * Established the first provincial radio station called...

Words: 2733 - Pages: 11

Premium Essay

Rags to Riches

...All, including Radio One’s Catherine L. Hughes and Life is good co-founder Bert Jacobs, give back to the community by volunteering time, donating to charitable organizations or running their own charities. Catherine L. Hughes Age: 64 Occupation: Founder and chairperson, Radio One Advice to young entrepreneurs: "Sometimes the ones who love you the most will give you the worst business advice." By conventional standards, Hughes wasn’t destined to build a successful multimillion-dollar media company. She was a teen mom by 16 and never graduated from college, but had brief stints at area universities in her hometown of Omaha, Neb. Despite her limited formal education, Hughes, who credits publishing legend John H. Johnson as one of her mentors, worked her way up at Omaha’s KOWH radio starting in 1969 before heading to the nation’s capital to become a lecturer at Howard University. In 1975, she became general manager for the university’s radio station, WHUR-FM. By 1979, she bought her first radio station, WOL-AM in D.C., with her then-husband and founded Radio One a year later. Those early years were rough. Hughes, who was divorced by then, slept with her son on the floor of her radio station because she couldn’t afford to live anywhere...

Words: 1640 - Pages: 7

Premium Essay

Mass Media

...This captivates the imagination and interests of readers, from all age groups. Newspapers are an important platform of mass communication as they reach every nook and corner of the world where electronic media fails to reach. It plays a pivotal role in providing authentic firsthand information, building opinions, updating...

Words: 1440 - Pages: 6

Free Essay

Advertising

...Radio Announcements According to entrepreneur.com website, “in a single week, Radio reaches more that 228 million Americans; 94% of everyone age 12 and over”. A greater majority of people listens to the radio on their way to and from work as well as during work or on short break where they do not have access to television screens. Radio shows can also be streamed live on mobile devices, which make them portable. A target audience profile is necessary to pinpoint prospective clients. Demographic information (concerned with spot advertising) such as age group, gender, residence, household income, etc. are important for broadcasters; this helps them identify your audience so they can pinpoint what times of day are the best to get your message across. Also to be put into consideration are reach, frequency and cost-per-point. Reach is the number of your prospects that will hear the message; frequency is the average number of times that prospects hear the broadcast while cost per point is the basis to evaluate cost. Radio broadcast are likely to be very fast paced and do not allow room for to present too much information, which could have both a positive and negative effect. The former will allow for a message to be conveyed without bombarding the listener with so much information to the point that they lose interest, while the latter, could do the opposite; not provide enough information....

Words: 666 - Pages: 3

Free Essay

Marketing and Business Operations- Promotion

...The Blackberry Smartphone has a target market of students between the ages of 16 - 25 as this is becoming increasingly popular with this generation, as it’s more current and up to date. The audience profile that I have created for the target audience is a student of either gender and they are attending college or university so between the ages of 16 – 25. They travel by bus to their classes and live in a large city that is very urban like London and Birmingham. The media proposal that I think suits the target audience of students and will help promote the Blackberry further is Facebook. Facebook was in fact targeted at students attending universities as the founder “Mark Zuckerberg, 23, attended Harvard University who had already developed a number of social-networking websites for fellow students”. Facebook or ‘The Facebook’ as it was originally known was created in February 2004, solely for students and in 2006 it went further to anyone with an e-mail address. Using Facebook as my chosen element of the social media landscape to communicate to students about the benefits and features of the Blackberry will help increase and promote further the brand and...

Words: 982 - Pages: 4

Free Essay

Test

...Satellite Service available only to those at least 18 years of age in the 48 contiguous USA and D.C. with Sirius also available in PR (with coverage limitations), while SiriusXM Internet Radio service is available throughout our satellite service are and also AK and HI. Service available in Canada; see www.siriuscanada.ca or www.xmradio.ca. © 2013 Sirius XM Radio Inc. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc. All other marks, channel names and...

Words: 315 - Pages: 2

Premium Essay

Marketing Management

...1 Marketing plan: FM Radio for to the rural people of Bangladesh Assignment Spring-2010 Marketing Plan: FM Radio for the rural people of the country. By M Faisal Nurnoby Badhan Saha Murshed M.A.Haque Arifa Akhtar 082-0529-060 091- 0123- 060 091-0964-460 091-0572-060 For Dr. Mohammad Bakhtiar Rana Course Faculty Marketing-620 North South University April 16, 2010 2 Marketing plan: FM Radio for to the rural people of Bangladesh Executive Summery Radio is one of the most effective medium of mass communication. Listening Radio is the major form of entertainment to the rural people. For a country like Bangladesh where majority of the people are the rural people, Radio is the frequently used medium for entertainment to them. From the past radio was the one and only source of communication, entertainment and recreation to them. We have launched a FM Radio for the rural people of our country named Dhak Dhol Radio recently and as a beginner we have completed a marketing plan for our Radio Service. We considered the total scenario by doing situation analysis, Distribution, Marketing Strategy, Financial Projection etc. In Situation analysis we did the SWOT Analysis to get the idea of the competitive advantages and weaknesses of our designated service. Also in product offering we consider the customer need of our target segment. Also we did the Market analysis and in market analysis we considered the 4Ps of our service and analyst them....

Words: 3437 - Pages: 14

Premium Essay

Data Analysis Report

...Which radio station(s) should Michael select for advertising? Which type of radio programming do people most likely to patronize the restaurant listen to? 10 8. Can the likelihood of patronizing the restaurant be explained in terms of evaluations on 
restaurant preference variables (Variables 11-20), age, family size and gender – when all of these variables are considered simultaneously? (*Hint, you may need to recode the ‘Year Born’ variable to determine age). 11 9. Does the average age between a probable and non probable patron differ? 13 10. Is there a relationship between gender and whether or not someone is a probable patron? 14 Conclusion and Recommendation 15 Appendix A 17 Categorical 17 Quantitate 24 Introduction Michael Jenkins wants to open his own dream restaurant. Before open his restaurant, he has some concerns, firstly, he want to know is there demand for an upscale restaurant. Secondly, he wants to know how to design and what are the operating characteristics. Thirdly, the location of the...

Words: 2846 - Pages: 12

Free Essay

Guaped Up

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |In the 21st century, rabid fans could turn their attention to a whole swath of pop stars | |evolution of mass media during the 20th |in | |century? |the making when the reality TV program American Idolhit the airwaves in 2002. The show was| | | | | |the only television program ever to have snagged the top spot in the Nielsen ratings for | | |six | | |seasons in a row, often averaging more than 30 million nightly viewers. Rival television | | |network | | |executives were alarmed, deeming the pop giant “the ultimate schoolyard bully,” “the Death| |...

Words: 3020 - Pages: 13

Free Essay

Research Answers

...Most radio stations have websites, and "stream" or...

Words: 1171 - Pages: 5